Ana S. Alves
Brooklyn,NY
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
20
20
years of professional experience
Work History
General Manager
FRADE
02.2017 - 03.2021
- Operational & Administrative management (security, maintenance and cleaning, medias, sales and marketing) of a luxury private community with professional Golf Club, 27 stores mall, villas, helipad and beach club. The Fasano hotel was part of the complex with independent management.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Manage diverse team of 150 professionals total, fostering positive work environment.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Identified and qualified customer needs and negotiated and closed sales, partnership and projects with high success rate.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Maximized efficiency by coaching and mentoring personnel on management principles, positive leadership and company procedures.
- Identified issues, analyzed information and provided quick solutions to problems.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Demonstrated strong organizational, time and staff management skills while coordinating multiple and different operations.
Sales & Marketing Director
FRADE
01.2011 - 01.2017
- Luxury multi complex (mall, professional golf club, helipad, beach club, hotel & SPA, 5 restaurants and bars, pier) on the Brazilian Coast with almost 200MI dollar in Potential Sales Value (only for residences)
- Prepared sales presentations for clients showing success and credibility of products.
- Managed sales promotions and marketing strategies on major social media sites.
- Directed sales for 30 persons team to close deals.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Spearheaded trade show participation, showcasing products effectively while networking with potential partners or clients.
- Organized promotional events and interacted with community to increase sales volume.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Pursued certification in Luxury Market to improve creative sales skills and influence decision-makers.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff.
- Built relationships with customers and community to establish long-term business growth.
Marketing Supervisor
Vila Gale Resorts
11.2007 - 12.2010
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Fostered lasting partnerships with complementary businesses, media, events, city halls and other social organization for cross-promotional efforts that expanded reach without increasing costs.
- Organized promotional events such as product demonstrations or sponsorships, increasing brand recognition within target markets.
General Manager's Assistant
Blue Tree Hotels & Resorts
04.2004 - 10.2007
- Established administrative work procedures to track staff's daily tasks.
- Organized logistics and materials for each meeting and took detailed notes for later dissemination to key stakeholders.
- Managed paper and electronic filing systems by routing various documents, taking messages and managing incoming and outgoing mail.
- Transcribed and organized information to assist in preparing speeches and presentations.
Guest Relations
Blue Tree Hotels & Resorts
03.2001 - 03.2004
- Oversaw day-to-day operations of 319-room in a 5* hotel with staff of 4 employees.
- Created and managed accurate occupancy forecasts and budgets.
- Personalized service for VIP guests.
- Managed guest feedback effectively, implementing necessary changes for continuous improvement.
- Investigated guest challenges and sources of dissatisfaction to offer timely resolution.
Education
Integral & Systemic Coaching
Febracis Business School
São Paulo, Brazil2021
Real Estate Broker
Universal Institute of Brazil
Rio De Janeiro, Brazill2012
Associate of Science - Sales And Marketing Education
Unisul - Universidade Do Sul De Santa Catarina
Santa Catarina, Brazil2010
Bachelor of Science - Business Administration
Business Administration
Angra Dos Reis, RJ, Brazil2006
Portuguese & English Bachelor - Cultural Studies
Federal University São João Del Rei
Minas Gerais, Brazil2001
Skills
- Problem Resolution
- Customer Relations
- Effective leader
- Bilingual
- Branding
- Networking abilities
- Vendor Negotiations
- Team Leadership
- Interpersonal Skills
- Performance Improvement
- Business Growth Initiatives
Timeline
General Manager
FRADE
02.2017 - 03.2021
Sales & Marketing Director
FRADE
01.2011 - 01.2017
Marketing Supervisor
Vila Gale Resorts
11.2007 - 12.2010
General Manager's Assistant
Blue Tree Hotels & Resorts
04.2004 - 10.2007
Guest Relations
Blue Tree Hotels & Resorts
03.2001 - 03.2004
Integral & Systemic Coaching
Febracis Business School
Real Estate Broker
Universal Institute of Brazil
Associate of Science - Sales And Marketing Education
Unisul - Universidade Do Sul De Santa Catarina
Bachelor of Science - Business Administration
Business Administration
Portuguese & English Bachelor - Cultural Studies
Federal University São João Del Rei