Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Ana Sofia Leonard

Chula Vista,CA

Summary

Dynamic and results-driven marketing professional with a Bachelor’s degree in International Business and extensive experience as a Social Media Marketing Director. Bilingual in English and Spanish, with proven expertise in developing and executing digital strategies, admissions outreach, and brand growth initiatives. Skilled in leading cross-functional teams, managing multi-platform campaigns, and leveraging data-driven insights to optimize performance. Adept at cultivating partnerships, enhancing brand presence, and aligning marketing and outreach efforts with organizational objectives. Recognized for combining strategic vision with creative execution to deliver measurable results in competitive markets.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Social Media Marketing Director

Double Deuce & Whiskey Girl
04.2024 - Current
  • Lead social media marketing director for two high-profile entertainment venues in the Gaslamp Quarter.
  • Develop and execute campaigns to increase brand visibility and customer loyalty.
  • Manage social media platforms, influencer partnerships, and paid advertising.
  • Oversee content creation and promotions for weekly entertainment and events.
  • Analyze performance metrics and optimize strategies for growth.
  • Supervise and guide a creative team.

Admissions Outreach Coordinator

Martinsburg College
01.2021 - 01.2022
  • Managed social media accounts to boost student engagement.
  • Designed advertising campaigns and marketing projects and guided prospective students through enrollment.
  • Created relatable content and increased outreach success.
  • Trained and mentored junior outreach coordinators.
  • Remote

Social Media Administrator

Acero Inoxidable KV
01.2018 - 01.2021
  • Increased user base and brand awareness through targeted campaigns.
  • Developed video content and collaborated with designers.
  • Monitored web metrics and optimized campaigns.

Au Pair

AuPairCare
01.2019 - 01.2020
  • Provided childcare and implemented educational strategies.
  • Supported bilingual development and applied behavior management techniques.

Front Desk Manager

PDC Dance Company
01.2018 - 01.2019
  • Handled client relations, enrollment, and retention efforts.
  • Improved organizational efficiency with filing systems.
  • Resolved customer concerns with quick solutions.

Education

Bachelor of International Business -

Universidad Tec Milenio
Monterrey, N.L
01.2024

High School Diploma - undefined

Universidad de Monterrey (UDEM)
Monterrey, N.L
01.2018

Skills

  • Social Media Management (Instagram, TikTok, Facebook, Twitter, YouTube)
  • Social Media Strategy Development
  • Digital Marketing and Branding
  • Project Management
  • Admissions Outreach and Recruitment
  • Content Creation & Editing
  • Content Scheduling
  • Strategic Campaign Development & Analytics
  • Influencer Partnerships & Paid Ad Management
  • Team Leadership & Training
  • Community Engagement and Public Relations
  • Critical Thinking & Problem-Solving
  • Bilingual: English & Spanish

Certification

  • CPR Certification
  • English for Business – College of Charleston
  • Performing Arts Industry Essentials – NYU

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

Social Media Marketing Director

Double Deuce & Whiskey Girl
04.2024 - Current

Admissions Outreach Coordinator

Martinsburg College
01.2021 - 01.2022

Au Pair

AuPairCare
01.2019 - 01.2020

Social Media Administrator

Acero Inoxidable KV
01.2018 - 01.2021

Front Desk Manager

PDC Dance Company
01.2018 - 01.2019

High School Diploma - undefined

Universidad de Monterrey (UDEM)

Bachelor of International Business -

Universidad Tec Milenio

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