ANASTASIA LITTAS
Los Angeles,CA
Summary
Results-oriented and collaborative professional with over 8 years of expertise in brand management, email marketing, and demand generation. Attention to detail, attentiveness, and decisive leadership style set apart as a valuable asset. Achieved a 45% increase in click-through rates, 25% higher engagement, and $16.26 million in revenue. Skilled CRM manager proficient in implementing and optimizing CRM systems, analyzing customer data, and enhancing targeted interactions for overall brand success. Analytical and action-oriented mindset consistently delivers exceptional marketing campaigns, content, and collateral based on established and innovative strategies.
Overview
8
8
years of professional experience
Work History
MARKETING STRATEGIST - FREELANCE
MARCO EXPERIENCES
Los Angeles, CA
11.2023 - Current
- Spearheaded product marketing campaigns, leading to a 25% increase in client acquisition and enhanced brand positioning in the market
- Developed and executed SEO strategies that boosted organic search traffic by 30%, significantly increasing online visibility and attracting high-value clients
- Strategized and launched webinars that drove a 20% increase in client engagement and assisted in implementing a podcast series with industry thought leaders, positioning Marco Experiences as a thought leader in the retreats industry
SENIOR RETENTION SPECIALIST
WICRESOFT
Los Angeles, CA
10.2023 - 09.2024
- Devised content strategy to effectively engage target audiences resulted in a 25% increase in customer loyalty and a 15% reduction in churn over two years
- Mentored and trained teams in KPI analysis and performance evaluation using Hubspot and Google analytics.
- Presented monthly forecast updates to senior management, highlighting key changes and risks in the demand outlook.
- Improved overall company performance by contributing to strategic planning discussions and offering retention-focused recommendations to increase engagement by 75% in email marketing.
EMAIL MARKETING MANAGER
STACKCOMMERCE
Los Angeles, CA
03.2022 - 10.2023
- Implemented an email personalization strategy using Dynamic Yield on Iterable, which resulted in a 45% increase in click-through rates and a 25% boost in email engagement by tailoring content and messaging based on customers' behavioral data
- Led the design and copy team to conduct in-depth analysis, identify areas for improvement, and implement strategies that sustained high conversion rates on top-selling products, generating $1.26 million in revenue from MSO
- Created highly targeted email campaign strategies for top-tier publishers, leveraging A/B testing, segmentation, and test-and-control experimentation frameworks (statistical tests of significance) to optimize email campaigns
- Implemented various tests, including time frequency, SL/PH variations, copy length, and design modifications, resulting in a significant 25% increase in click-through rate
- Ensured client compliance with CAN/SPAM and relevant regulatory standards by identifying, analyzing, and mitigating email marketing and SMS compliance risks; resulting in a 30% increase in email deliverability rates for clients
Demand Gen Growth
CRYOZONE
Los Angeles, CA
01.2022 - 03.2023
- Redesigned the pricing system, which was critical in enhancing customer retention rates by 85% in just four months
- This transformation was accompanied by a 45% increase in sales, indicating a healthy ROI
- Pioneered new marketing strategies that helped surpass B2B sales targets by 42% in four months
- This feat was achieved by optimizing outbound marketing tactics to improve the lead generation pipeline, resulting in a doubled monthly opportunity pipeline of $105k
- Presented monthly forecast updates to senior management, highlighting key changes and risks in the demand outlook.
LIFECYCLE RETENTION MARKETING MANAGER - FREELANCE
BISHOP + YOUNG
Los Angeles, CA
09.2019 - 03.2022
- Through the implementation of a rigorously designed A/B testing process, a highly optimized landing page was identified, resulting in a substantial 30% increase in conversion rate
- Introduced a data-driven E-Commerce email marketing strategy that utilized advanced analytics tools to track user engagement; achieved a 30% increase in customer conversions and a 15% uptick in user open rates
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
BRAND MANAGER - FREELANCE
INTERIOR DESIGN FOR THE SOUL
Los Angeles, CA
09.2019 - 03.2022
- Advised and supported clients in creating effective business plans, branding, and marketing strategies, resulting in a significant increase in monthly sales from $10,000 to $22,400 within a short span of eight months
- Devised and implemented a comprehensive social media strategy that boosted brand awareness and engagement; grew social media following by 25%, resulting in a 20% increase in annual revenue
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
DIGITAL GROWTH MARKETER
CRYOZONE
Sant Monica
01.2017 - 01.2019
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue 25%.
Education
Bachelor of Science -
New York University, Stern Business School
New York CitySkills
- Hubspot
- Salesforce
- Paid Ads
- GA
- Iterable
- HTML Coding
- Dynamic Yield
- SEO
- Copywriting
- Klayvio
- MailChimp
- Asana
- Marketo
- Pardot
- Adobe
- CRM Management
Timeline
MARKETING STRATEGIST - FREELANCE
MARCO EXPERIENCES
11.2023 - Current
SENIOR RETENTION SPECIALIST
WICRESOFT
10.2023 - 09.2024
EMAIL MARKETING MANAGER
STACKCOMMERCE
03.2022 - 10.2023
Demand Gen Growth
CRYOZONE
01.2022 - 03.2023
LIFECYCLE RETENTION MARKETING MANAGER - FREELANCE
BISHOP + YOUNG
09.2019 - 03.2022
BRAND MANAGER - FREELANCE
INTERIOR DESIGN FOR THE SOUL
09.2019 - 03.2022
DIGITAL GROWTH MARKETER
CRYOZONE
01.2017 - 01.2019
Bachelor of Science -
New York University, Stern Business School