Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
Generic

Anastasia Sliusarenko

Barcelona,Spain

Summary

Marketing and communications leader with 10 years of global experience in PR, events, brand strategy, and partnerships. Skilled in securing top-tier media coverage, driving thought leadership, executing high-impact events, and building brand advocacy worldwide.

Overview

8
8
years of professional experience

Work History

Head of Brand & PR

Skylum
01.2023 - 08.2025
  • Directed global PR campaigns and thought leadership initiatives, securing coverage in international trade, business, and tech outlets, including TechCrunch, Forbes, PC World, and XDA Developers.
  • Built and managed media relations and coordinated closely with global PR agencies to deliver impactful press releases, product-driven public relations campaigns, executive communications, and proactive PR opportunities.
  • Led event strategy and execution for international product launches and partner events with Microsoft, Intel, HP, Dell, and Google, ensuring alignment with stakeholders and maximizing visibility.
  • Cultivated community engagement and brand advocacy, managing an in-house team of social media managers, ghost-writing LinkedIn posts for C-level executives, and managing influencer and partner relationships.
  • Oversaw a cross-functional team of 5, driving cross-departmental collaboration (marketing, sales, product, legal, customer success) to align PR, events, and brand initiatives with business goals.
  • Monitored campaign performance through KPIs and metrics (share of voice, media reach, engagement, lead generation), applying a continuous improvement approach in a fast-paced environment.

Brand Experience Manager

CUPRA Spain
09.2020 - 12.2022
  • Developed and executed 360° experiential campaigns for the Formentor launch, managing a $1M+ budget across influencer partnerships, lifestyle brand activations, and live events.
  • Enhanced brand visibility and positioning nationally, contributing to Formentor becoming the most profitable model in VW Group’s portfolio in 2021.
  • Managed event strategy, sponsorships, and collaborations with partners and media to strengthen CUPRA’s cultural and lifestyle positioning.

Marketing Manager

Otaduy
01.2019 - 01.2020
  • Managed all marketing channels (SEO, email, paid ads, PR, social, events, influencer partnerships), ensuring a consistent brand voice.
  • Planned and executed event activations and PR campaigns, improving digital engagement metrics, increasing brand visibility, and expanding the sales funnel.

Global Account Executive

ATTITUDE
Barcelona, Spain
09.2017 - 01.2019
  • Negotiated and closed $1M+ marketing partnerships with global clients (Nike, Ferrero, MyTaxi, Zegna).
  • Oversaw internal and external teams to deliver multi-channel brand campaigns, from briefing through launch.
  • Supported sponsorship activations and PR events that elevated client visibility across markets.

Education

Master of Science - International Business

UPF BARCELONA SCHOOL OF MANAGEMENT
Barcelona
01.2020

Bachelor of Arts - Fashion Marketing & Communication

ISTITUTO EUROPEO DI DESIGN
Barcelona, Spain
01.2017

Skills

  • Public relations and media relations
  • Global PR campaigns and thought leadership
  • Event Strategy & Execution (Hosted & Sponsored)
  • Co-marketing and partnership campaigns
  • Community engagement and brand advocacy
  • Team leadership
  • Stakeholder alignment
  • Community engagement
  • Cross-functional collaboration
  • KPI tracking and outcome-driven campaigns
  • Brand strategy
  • Event coordination

Languages

  • Ukrainian, Native or Bilingual
  • Russian, Native or Bilingual
  • Spanish, Full Professional
  • English, Full professional

References

References available upon request.

Timeline

Head of Brand & PR

Skylum
01.2023 - 08.2025

Brand Experience Manager

CUPRA Spain
09.2020 - 12.2022

Marketing Manager

Otaduy
01.2019 - 01.2020

Global Account Executive

ATTITUDE
09.2017 - 01.2019

Master of Science - International Business

UPF BARCELONA SCHOOL OF MANAGEMENT

Bachelor of Arts - Fashion Marketing & Communication

ISTITUTO EUROPEO DI DESIGN

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