Sophia Xepoleas
Oakland,California
Summary
Driven, dynamic public relations professional. I'm motivated by creative, meaningful, and challenging opportunities. My sweet spot is taking promising AI companies and getting them to the next level of their growth journey. I'm skilled at managing and motivating multiple stakeholders across the business, and helping craft a narrative that stands the test of time.
I have a unique eye for both technical and high-level storytelling opportunities. I'm passionate about writing, B2B technology, wellness, and business strategy.
Overview
9
9
years of professional experience
Work History
Senior PR Manager (Global Head of PR and AR)
Moveworks
Mountain View, California
03.2022 - Current
- I currently lead public relations and analyst relations at Moveworks.
- I work with and manage a U.S.-based PR agency to drive results on all things PR — from earned media, to awards, to events, and more.
- Together, we've up-leveled Moveworks' brand awareness significantly by: securing a 110% YoY increase in coverage volume, winning 15+ awards for Moveworks in 2023 alone — including Forbes Cloud 100, securing coverage in top news outlets — like CIO Mag, WIRED, New York Times, and more, and getting invited to speak at some of the top events around the world — like Web Summit, and SLUSH.
Account Manager
10Fold Communications
Walnut Creek, CA
07.2019 - 03.2022
- Managed 5 accounts across agency, spanning enterprise, storage, and health tech practices.
- Drove strategy and mentored junior staff to reach 450% SOV increase in one quarter. Upsold 3 accounts in 2 months, bringing in over $50,000 additional recurring revenue (managing $1M in recurring revenue in total).
- Mentored both internal teams and direct reports to grow and develop their careers.
Senior Account Executive
Merritt Group
San Francisco
10.2017 - 07.2019
- Main media driver for 5-7 enterprise technology clients.
- Worked with both trade and business media to give a voice to complex technology.
- Lead at least one or two accounts at a time, including strategy, junior staff development and overall execution.
Account Executive
Flashpoint PR
San Francisco, CA
02.2016 - 09.2017
- Worked with big brands like LEGO and Roku for both media and influencer relations.
- Here, I built my foundation and later went on to find my love for B2B tech.
Public Relations Intern
Soundwall Music Camp, Remote
Remote
01.2015 - 07.2015
- Created specialized social media posts and endorsements and increased engagements by 300%.
- Created daily video assets for the website and social media.
- Supported camp enrollment through social media campaigns and email marketing.
Education
Bachelor of Arts - Journalism/PR
California State University - Chico
Chico, CA05.2015
Skills
- Public Relations Strategy
- Communications Strategy
- Earned Media
- Paid Media
- Analyst Relations
- Content Development
- Messaging Development
- Leadership
- Budgeting
- Stakeholder Management
Timeline
Senior PR Manager (Global Head of PR and AR)
Moveworks
03.2022 - Current
Account Manager
10Fold Communications
07.2019 - 03.2022
Senior Account Executive
Merritt Group
10.2017 - 07.2019
Account Executive
Flashpoint PR
02.2016 - 09.2017
Public Relations Intern
Soundwall Music Camp, Remote
01.2015 - 07.2015
Bachelor of Arts - Journalism/PR
California State University - Chico