Anat Shavit
Vice President of Product Development
North Hollywood,CA
Summary
Dynamic and results-driven product development leader with a proven track record of transforming creative visions into successful product lines. Skilled in strategic roadmaps, innovation, and brand identity enhancement. Adept at fostering high-performing teams, managing complex projects, and building strong partnerships with licensees, vendors, and internal stakeholders. Passionate about merging design, functionality, and market insights to deliver impactful and trend driven home decor collections.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
Work History
Vice President of Product Development
Lulu and Georgia
06.2024 - Current
- Establishes a comprehensive product strategy aligned with company objectives, driving a cohesive vision across multiple categories
- Leads the development of exclusive, trend-forward collections that strengthened the brand's reputation in the competitive home decor market
- Manages key partnerships with licensee collaborators to expand product offerings, ensuring designs met their unique visions while maintaining brand consistency
- Drives full concept vision for 4-6 collection launches yearly to support revenue goals and increase buissness growth 20% year over year.
- Manages and directs team of designers, sourcing managers and product developers to develop 1,200 skus yearly.
Senior Director of Product
Lulu and Georgia
01.2022 - 06.2024
- Managed and mentored a six-member product development team, building a culture of collaboration and creative excellence
- Led strategic planning for seasonal collections, ensuring products aligned with emerging trends and consumer insights
- Implemented enhanced project management workflows that improved efficiency and shortened development timelines by 20%
- Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
Director of Product
Lulu and Georgia
05.2020 - 01.2022
- Drove the creative direction for textiles, furniture, and decorative accessories, contributing to a 35% revenue increase in two years
- Led design-focused collaborations with licensee partners, ensuring their unique aesthetic translated effectively into successful collections
Senior Sourcing/Production Manager
Lulu and Georgia
03.2019 - 05.2020
- Established strong vendor base to grow all category developments
- Grew relationships to secure premium materials and streamline sourcing for faster production cycles
- Reduced lead times by 20% through improved supplier communication and production planning
- Manged all logistics for imported products, inbound via air, and ocean
Rug Buyer
Lulu and Georgia
03.2017 - 03.2019
- Designed and developed the brand's top-selling rug collection, which became a signature product and significantly increased overall sales.
- Created a series of trend-forward designs that propelled the brand's visibility in the market and positioned it as a leader in the home decor space.
- Curated a robust assortment of rug collections, blending traditional, modern, and artisan-inspired designs.
- Established strong partnerships with global manufacturers, introducing exclusive designs that contributed to 200% year over year in increased sales
Interior Designer
Peace of Home
01.2016 - 11.2019
- Designed personalized interiors that reflected client lifestyles, resulting in a 90% referral rate and strong client loyalty
- Developed space planning concepts, color palette selections, and textile presentations.
- Conducted site visits and meetings with clients to gather necessary information for successful project execution.
Buyer/Department Project Manager
NW Rugs & Fine Furniture
09.2014 - 08.2015
- Strategized and curated new product lines for five retail locations, resulting in a 15% increase in sales
- Built long-term supplier relationships with vendors to establish quality and competitive pricing.
- Collaborated with internal departments to better understand needs and determine purchasing requirements.
- Forecasted purchasing trends and improved merchandising strategies.
- Reduced procurement costs through strategic sourcing, competitive bidding, and effective negotiations.
Freelance Designer
DIGBAR Interiors & Architecture
02.2010 - 03.2017
- Created transformative design solutions for residential and commercial spaces, blending modern furnishings with artistic elements
- Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
- Streamlined design processes, resulting in increased efficiency and faster project completion times.
- Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.
Buyer
HD Buttercup
11.2011 - 10.2014
- Executed merchandising strategies that amplified product visibility and drove significant revenue growth
- Built long-term supplier relationships with vendors to establish quality and competitive pricing.
- Forecasted purchasing trends and improved merchandising strategies.
- Maintained key item stock levels and wrote or expedited purchase orders.
Education
Bachelor of Science - Interior Design
California State University, Northridge
Northridge, CA 01.2006 - 01.2009
Skills
- Product Development & Innovation
- Product launch strategy
- Team Leadership & Mentorship
- Product roadmapping
- Textile & Material Design
- Strategic Sourcing & Vendor Relations
- Visual Merchandising & Presentation
- Trend Forecasting & Analysis
- Strategic Vision & Product Roadmapping
- Visual Merchandising & Presentation
Accomplishments
- Established a comprehensive product strategy aligned with company objectives, driving a cohesive vision across multiple categories.
- Led the development of exclusive, trend-forward collections that strengthened the brand's reputation in the competitive home decor market.
Timeline
Vice President of Product Development
Lulu and Georgia
06.2024 - Current
Senior Director of Product
Lulu and Georgia
01.2022 - 06.2024
Director of Product
Lulu and Georgia
05.2020 - 01.2022
Senior Sourcing/Production Manager
Lulu and Georgia
03.2019 - 05.2020
Rug Buyer
Lulu and Georgia
03.2017 - 03.2019
Interior Designer
Peace of Home
01.2016 - 11.2019
Buyer/Department Project Manager
NW Rugs & Fine Furniture
09.2014 - 08.2015
Buyer
HD Buttercup
11.2011 - 10.2014
Freelance Designer
DIGBAR Interiors & Architecture
02.2010 - 03.2017
Bachelor of Science - Interior Design
California State University, Northridge
01.2006 - 01.2009
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