Anat Shiwak
San Francisco,CA
Summary
Proven leader in strategic planning and interpersonal communication, I have driven teams to exceed quotas and significantly boost brand awareness. Specializing in marketing and content strategy, my work has led to successful product launches and robust business growth, with a track record of fostering strong relationships and executing innovative marketing campaigns.
Overview
4
4
years of professional experience
Work History
Head of Sales Development and Inside Sales
Okta
- Led a high-performing sales team of 200 to consistently exceed revenue targets
- Implemented comprehensive marketing and communications strategies to reach broad audiences
- Established and cultivated solid business relationships with new and existing customers
Senior Director of Marketing
Okta
- Developed creative content for digital platforms, driving traffic and generating leads.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Built strong relationships with industry professionals and influencers.
Director of Product Marketing
Okta
- Drove integrated marketing programs and competitive messaging across multiple channels.
- Collaborated with cross-functional teams to develop innovative product features, resulting in increased customer satisfaction.
- Streamlined internal communication processes to ensure alignment between sales, marketing, and product development teams.
Marketing Communications Manager
Microsoft
- Enhanced customer engagement through the creation of targeted content for various channels, including social media, email campaigns, and blogs.
- Collaborated with cross-functional teams to ensure consistent messaging and branding across all marketing materials.
- Developed an editorial calendar and various content material and playbooks
Board of Trustees Member, Committee Chair
The Brandeis School Of San Francisco
08.2022 - Current
- Collaborated with fellow Board members to develop strategic plans, setting organizational goals and objectives.
- Oversaw the implementation of new programs and initiatives, monitoring progress towards desired outcomes.
- Fostered strong relationships with community partners to enhance collaboration opportunities and support for the organization.
Substitute Teacher, K-Eighth Grade
The Brandeis School Of San Francisco
04.2021 - Current
- Enhanced student comprehension by incorporating real-world examples and relatable content in lesson plans.
- Contributed to improved school performance by collaborating with fellow teachers on curriculum development and teaching strategies.
- Communicated learnings from the classrooms to the school leaders and decision makers at the Board of Trustees.
Go to Market Advisor
Self Employed
03.2020 - Current
- Supporting various start ups with their go-to-market strategy and growth challenges
- Help C-level executives process questions and path forward
Education
MBA - Marketing
University of Pennsylvania- The Wharton School
Philadelphia, PABachelor of Science - Computer Science And Economics
University of Haifa
IsraelSkills
- Strategic planning and alignment
- Results driven execution
- Marketing communications
- Brand strategy and awareness
- Content strategy and implementation
- Digital and influencer marketing
- Crisis management
- Marketing analytics
- Building and growing teams
- Interpersonal communication
Timeline
Board of Trustees Member, Committee Chair
The Brandeis School Of San Francisco
08.2022 - Current
Substitute Teacher, K-Eighth Grade
The Brandeis School Of San Francisco
04.2021 - Current
Go to Market Advisor
Self Employed
03.2020 - Current
Head of Sales Development and Inside Sales
Okta
Senior Director of Marketing
Okta
Director of Product Marketing
Okta
Marketing Communications Manager
Microsoft
MBA - Marketing
University of Pennsylvania- The Wharton School
Bachelor of Science - Computer Science And Economics
University of Haifa
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