Anders Wick
Brooklyn,NY
Summary
Proven Sales Director at Sportradar, adept in key account development and multi-stakeholder negotiation. Excelled in high-value deal closures and strategic account growth, driving a $38M revenue overperformance. Leveraged complex contract structuring and exceptional relationship-building skills, helping establish Sportradar as a top supplier for major Sportsbooks.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sales Director, Global Strategic Accounts
Sportradar
New York, NY
01.2024 - Current
- Manage relationships with the 3 largest publicly-traded Sportsbooks globally, working across a total of 26 brands operating in the Americas, APAC and Europe
- Utilize a consultative selling approach to identify customer pain points and opportunities for mutual value creation
- Directly responsible for 10% of Sportradar's revenues. Achieved $38M overperformance against budget in 2024 through creative deal structuring, cross-selling and upselling
- Lead complex deal cycles and structures from proposal to signature
- Work cross-functionally with legal, compliance and finance to ensure commercial objectives were achieved while minimizing risk to the company
- Cultivate strong connections with senior executives in procurement, product, operations, and marketing departments to establish Sportradar as their top supplier
- Direct teams of product sales specialists covering 8 verticals throughout deal cycles
- Supervise team of 2 financial analysts and 2 support specialists, ensuring maximum value extraction from customer and efficient deal management
Sales Director, Enterprise Accounts
Sportradar
New York, NY
01.2023 - 12.2023
- Established and maintained relationships with key North American clients to ensure high levels of satisfaction and repeat business
- Successfully navigated high-value contentious rights renewals
- Coordinated with finance department to develop pricing strategies and manage invoicing issues
- Executed the first deals in the region for a number of strategically important products
Sales Director, North American Gaming
Sportradar
New York, NY
11.2018 - 12.2022
- Generated book of 45 accounts in the North American market following the repeal of PASPA
- Founding member of the North American sales team that budget every year from creation
- Executed targeted outreach to introduce Sportradar as a premier business partner
Education
Master of Science - Finance
University of Notre Dame
Notre Dame, IN01-2016
Bachelor of Arts - Philosophy
College of St. Scholastica
Duluth, MN05-2014
Skills
- Key account development
- Multi-stakeholder negotiation expertise
- Complex contract structuring
- Networking and relationship building
- Presentations and public speaking
- Salesforce proficiency
Accomplishments
- President's Club 2024 (inaugural year)
Languages
German
Limited
Spanish
Limited
French
Elementary
Certification
- Precision Selling Certification
- Precision Negotiating Certification
Timeline
Sales Director, Global Strategic Accounts
Sportradar
01.2024 - Current
Sales Director, Enterprise Accounts
Sportradar
01.2023 - 12.2023
Sales Director, North American Gaming
Sportradar
11.2018 - 12.2022
Master of Science - Finance
University of Notre Dame
Bachelor of Arts - Philosophy
College of St. Scholastica
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