ANDRE LACERDA
Jupiter,US
Summary
International business expert with over a decade of experience in global business expansion, specializing in construction enterprises across the United States, Brazil, and Latin America. Proven track record in managing large mining construction projects in Zambia and collaborating with suppliers in South Africa and Latin America. Over two years of experience in the geosynthetics industry, complemented by strong administrative and leadership skills, alongside seven years dedicated to software development projects. Expertise includes negotiating transnational contracts with suppliers across the US, China, Brazil, and Africa, supported by proficiency in multiple languages.
Overview
21
21
years of professional experience
Work History
Owner & Operator
PBC Fire League; DBA: Firehouse Subs
09.2019 - Current
- Led the efforts to bring Firehouse Subs to the North Palm Beach County region.
- Worked closely with builders and local government to ensure that we got all aspects of the construction covered in a timely manner.
- Managed all aspects of the business including but not limited to; team management, inventory, marketing, customers service, legal and health compliance.
- Led all efforts to run a business that generates 750k a year in sales.
Business Development Manager
Minerva TRI
11.2015 - 07.2019
- Increased sales activity for all Geosynthetica’s branches (North America, Europe, Asia and Latin America) by building and developing client relationships.
- Managed accounts and provided superior service to drive initial sales and retain repeat business.
- Run multiple marketing initiatives to increase brand awareness and generate trials.
- Retained over 85% of acquired customers by ensuring customer satisfaction and effective resolution of any complains.
- Developed new business by establishing a new branch in Latin America dedicated to the Spanish speaking countries.
- Led an effort to expand client base and enhance customer retention for the branch in Brazil.
- Events and conference organization
- Played a key role in the organization of 2016 GeoAmericas in Miami, 2017 and 2018 Geosynthetics Pavilion in Brazil.
- Responsible for the Sales and Marketing activities related to the 2019 Pavements Conference in the United States.
- Travel around the world to promote the brand at conferences and establish long term relationships.
Business Analyst
Highland Global Solutions
02.2014 - 05.2015
- Company Overview: Highland Global Solutions is a global construction company focused on building affordable homes around the world
- Build a strong relationship with key industry participants in the United States, Brazil, Angola and Zambia
- Actively negotiate new joint ventures and seek new projects in Brazil
- Responsible for the implementation of new software to facilitate and automate daily tasks
- Responsible for converting basic 2D Cad drawings into 3D files and high-end marketing videos
- Sales of residential projects in Brazil.
Consultant
Self Employed
01.2012 - 01.2015
- Assisting companies to enhance their information technology infrastructure
- Assistance with project management
- Software implementation
- Main clients: Team Nogueira Jupiter, Iceland Cryo and Offshore Aerospace
Regional Manager
Jupiter Engineering Technologies, LLC
01.2005 - 10.2011
- Part of the start-up team that created the business plan and marketing plan for the company
- Managed the process of establishing relationships with key suppliers in USA, China, and Twain
- Responsible for the sales of home automation technologies to the end-users in South Florida
- Coordinated the activities related to the Home Automation Software Development
- Responsible for the company marketing efforts through magazines, newspaper, and internet
- Working closely with the distributor management team in order to successfully set up the business in Brazil
- Support the sales process by seeking out potential business opportunities and updating market information
- B2B & B2C Sales of home automation technology
- Technical Team Management
- Serving as a primary contact for clients and advertising agencies on requests and inquiries regarding product training and marketing campaigns
- Responsible for the Project Management
- Responsibly handle the initial marketing campaigns through magazines and related expo shows
- Organized and conducted product workshops for business partners as well as for end users.
Education
Masters - Information Systems
South University
01.2014
Master of Business Administration - undefined
Palm Beach Atlantic University
01.2008
Business Administration - undefined
Northwood University
01.2005
Skills
- Strategic leadership
- Sales expertise in B2B and B2C markets
- Information technology systems
- Project coordination
- Collaborative negotiation techniques
- Strategic planning
- Strategic marketing
- Customer service expertise
- Technical team leadership
- Effective communication skills
- Customer relations
- Small business operations
- Verbal and written communication
- Product branding
Accomplishments
- During MBA, participated in a school business trip to China with 50 other students, professors, and staff in order to study the local culture and business environment. The trip included presentations by American and Chinese business man/ woman talking about China and the business environment as well field trip to major American and European companies in China.
- During the International Business/ Management from Northwood University, volunteered as Ford team member at the Palm Beach Auto Show sponsored by the University.
- Awarded as KIA Team Captain after the interviews with the organizers and professors from the University. As a team captain coordinated all matters related to KIA at the auto show and also supervised the team that provided help during the process.
Languages
English
Native or Bilingual
Portuguese
Native or Bilingual
Spanish
Limited Working
Interests
- Enjoy hobbies that combine physical activity with outdoor exploration
- Camping
- Photography
- Exploring famous landmarks, historical sites, and cultural attractions in a new destination
- Road Trips
- Animal Welfare Advocacy
- Astrology
Timeline
Owner & Operator
PBC Fire League; DBA: Firehouse Subs
09.2019 - Current
Business Development Manager
Minerva TRI
11.2015 - 07.2019
Business Analyst
Highland Global Solutions
02.2014 - 05.2015
Consultant
Self Employed
01.2012 - 01.2015
Regional Manager
Jupiter Engineering Technologies, LLC
01.2005 - 10.2011
Master of Business Administration - undefined
Palm Beach Atlantic University
Business Administration - undefined
Northwood University
Masters - Information Systems
South University
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