ANDREA BLACKMUR
Walpole,MA
Summary
Dynamic marketing professional with over a decade of experience in communications, email marketing, design, and strategic campaign management. Proven ability to craft compelling narratives and execute impactful campaigns that drive engagement and deliver measurable results. Known for a collaborative and inclusive approach, fostering teamwork to achieve shared goals and elevate brand presence. Committed to leveraging innovative strategies to enhance customer experiences and optimize marketing effectiveness.
Overview
14
14
years of professional experience
Work History
Senior Marketing Manager
Fidelity
12.2024 - Current
- Led comprehensive marketing strategies to enhance brand visibility and customer engagement.
- Developed targeted campaigns utilizing market research and consumer insights for product launches.
- Collaborated with cross-functional teams to align marketing initiatives with business objectives.
- Analyzed campaign performance metrics to refine strategies and improve ROI on marketing investments.
- Implemented innovative digital tools to streamline campaign execution and reporting processes.
- Conducted competitive analysis to identify market trends and inform strategic decision-making.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Associate Director, Communications
Team Impact
01.2021 - Current
- Lead development and execution of comprehensive email strategies, including creation of trigger and journey emails, resulting in increased engagement and donor retention
- Design and implement multi-channel marketing campaigns, integrating email, social media, and web content to amplify brand awareness and drive donor participation
- Create compelling collateral and promotional materials, ensuring brand consistency across all platforms and enhancing the effectiveness of fundraising efforts
- Spearhead high impact fundraising events, managing all stages from creative design to execution, successfully raising over $1 million
- Collaborate with cross-functional teams to align marketing efforts with organizational goals, optimizing the reach and impact of integrated marketing campaigns
- Manage the design, production, and distribution of promotional materials, ensuring timely delivery and alignment with campaign objectives
- Manage relationship with marketing agency on national brand campaign with paid and pro-bono opportunities to create national awareness and funding, including re-brand and creation, distribution and enforcement of new brand guidelines
Event Manager
The Castle Group
01.2017 - 01.2021
- Led the planning and execution of 15+ high-profile conferences, social events, and corporate incentives annually, serving a diverse client base across both non-profit and for-profit sectors
- Managed complex event logistics, overseeing budgets from $1,500 to $1.4 million, ensuring seamless experiences for up to 1,200 attendees per event
- Directed multi-channel communication strategies, enhancing attendee engagement and satisfaction through targeted messaging and responsive support
- Pioneered the company’s first CSR initiative, successfully launching a program that increased employee volunteer participation and community impact, spearheading both internal and external projects
- Designed and developed user-friendly event websites and high-quality collateral, streamlining registration processes and elevating the overall event experience
Special Events Marcom Coordinator
Cradles to Crayons
01.2015 - 01.2016
- Managed logistics for high impact fundraising events, consistently exceeding fundraising goals of over $1M
- Developed standard operating procedures (SOPs) for major events, optimizing timelines and budget planning, and ensuring seamless execution for major clients such as Staples and Blue Cross Blue Shield of Massachusetts
Conference, Event & Wedding Planner
Stoweflake Resort & Conference Center
01.2013 - 01.2015
- Successfully planned and executed 100+ high-profile events, managing every phase from booking through post-event reconciliation
- Led coordination of cross-functional teams, serving as the main point of contact for vendors, department managers, and clients to ensure seamless execution of diverse events, including non-profit galas, corporate retreats, trade shows, weddings, and social gatherings with budgets ranging from $500 to $200,000
Education
Communications Design Certificate -
MassArt
Bachelor's Degree - Business Administration, Marketing
University of Vermont
01.2013
Skills
- Adobe Creative Suite: InDesign, Illustrator, Photoshop, Acrobat Pro
- Microsoft Office Suite: Word, PowerPoint, Excel, Outlook, SharePoint
- Marketo
- Mailchimp
- Salesforce
- Video Marketing
- Content Marketing
- Social Media Marketing
- WordPress
- Project / Campaign Management
- Budget Management
- Vendor Management
- Contract Negotiation
- Event Planning
- Fundraising
- Email/Web Design
- Logo Design
- Creative Writing
- Style Guide Creation
- Inclusion/Diversity Training
- Intuition
- Vision
- Persuasion
- Adaptability
- Multitasking
- Creativity
- Relationship Management
- Willingness to Support
- Strategic planning
- Creative direction
- Content strategy
- Partnership development
- Cross-functional collaboration
- Customer segmentation
- Multi-channel marketing background
- Customer acquisition campaigns
INTERNSHIPS
- University of Vermont—Burlington, VT
- Conceptualized and executed a high-impact student campaign addressing anti-binge drinking, which included the development of a website and social media platforms to effectively engage the student body and promote healthy behaviors
- CNBC—Englewood Cliffs, NJ
- Played a key role in managing CNBC Prime’s social marketing campaigns, executing daily updates across platforms, engaging in outreach, and analyzing campaign performance to optimize audience engagement
- Developed and presented a detailed report on sweepstakes best practices, contributing to future campaign strategies
- Sydney, Australia
- Contributed to the launch of the Inspirational Marketing Blog, generating content through interviews, writing blog posts, and photographing portraits for both the company website and blog, enhancing brand visibility and engagement prior to launch
Timeline
Senior Marketing Manager
Fidelity
12.2024 - Current
Associate Director, Communications
Team Impact
01.2021 - Current
Event Manager
The Castle Group
01.2017 - 01.2021
Special Events Marcom Coordinator
Cradles to Crayons
01.2015 - 01.2016
Conference, Event & Wedding Planner
Stoweflake Resort & Conference Center
01.2013 - 01.2015
Bachelor's Degree - Business Administration, Marketing
University of Vermont
Communications Design Certificate -
MassArt