Andrea Bulla
Bogota,COL
Summary
Dynamic marketing professional with a proven track record at MSD, driving a 100% increase in HPV VCR. Expertise in strategic marketing and stakeholder engagement, complemented by strong project management skills. Adept at leveraging data analysis to optimize resource allocation and enhance campaign effectiveness. Passionate about impactful healthcare solutions.
Overview
6
6
years of professional experience
Work History
HPV Vaccine Sr. Specialist Marketing, Public Mkt
MSD
Bogota, Colombia
04.2024 - Current
- Achieved a remarkable +100% growth in HPV vaccine adoption from 2023 to 2024 with doses sold rising from 500K to 1.1M.
- Develop a marketing strategy to align with national health policies, maximizing HPV VCR.
- Tracked campaign effectiveness and VCRs to enhance strategy.
- Optimized resource allocation for cost-effective marketing.
Gov.Affairs & Public Policy Sr. Specialist, L2I
MSD
Bogota, Colombia
07.2023 - 04.2024
- Coordinated activities with external and internal stakeholders ensuring alignment with strategic goals.
- Assisted in developing strategy documents regarding governmental relations activities.
- Work along with external consultants on legislative initiatives.
Vaccines Marketing Lead Ecuador, L2I
MSD
Bogota, Colombia
07.2022 - 07.2023
- Led segmentation strategy for healthcare professionals to uncover sales force opportunities.
- Developed and executed omnichannel marketing strategies to enhance vaccine awareness.
- Boosted customer engagement through strategic alliances with the distribution network.
Patient Programs Manager, PACA Region
Bayer Pharmaceuticals
Bogota, Colombia
08.2020 - 06.2022
- Developed PSP frameworks that enhanced patient engagement by 30% and reduced costs by 20%.
- Led advocacy initiatives for oncology patient engagement, achieving a 25% rise in patient enrollment.
- Implemented targeted education campaigns resulting in 15% better adherence rates.
- Oversaw vendor partnerships to guarantee superior patient support.
- Led a team of 10 PSP Coordinators, ensuring high productivity and excellent customer service.
Brand Manager Diabetes
Sanofi Pharmaceuticals
Bogota, Colombia
01.2019 - 08.2020
- Boosted outreach efficacy by employing segmentation strategies and active sales force participation.
- Forged strategic partnerships with scientific associations, boosting advocacy by 30%, and expanding market share by 15%.
- Expanded patient access by 40% via the successful implementation of a funded digital therapeutics solution for diabetes care.
Education
Master of Arts - International Business Adminitration
Foro Europeo, Navarre Business School
Pamplona, Spain05-2014
Bachelor of Science - Industrial Engineering
Universidad De La Sabana
Chia, Colombia02-2014
Skills
- Marketing strategy
- P&L / Budgeting
- Stakeholder engagement
- Project management
- Team leadership
- Data analysis
Languages
English
Full Professional
Spanish
Native/ Bilingual
Timeline
HPV Vaccine Sr. Specialist Marketing, Public Mkt
MSD
04.2024 - Current
Gov.Affairs & Public Policy Sr. Specialist, L2I
MSD
07.2023 - 04.2024
Vaccines Marketing Lead Ecuador, L2I
MSD
07.2022 - 07.2023
Patient Programs Manager, PACA Region
Bayer Pharmaceuticals
08.2020 - 06.2022
Brand Manager Diabetes
Sanofi Pharmaceuticals
01.2019 - 08.2020
Master of Arts - International Business Adminitration
Foro Europeo, Navarre Business School
Bachelor of Science - Industrial Engineering
Universidad De La Sabana
Similar Profiles
Trang Ho ThuTrang Ho Thu
Customer Manager at MSDCustomer Manager at MSD
Emmet MurrayEmmet Murray
Packaging Project/‘Start-up’ - Production Lead at MSDPackaging Project/‘Start-up’ - Production Lead at MSD
Anneliese Lisa TheronAnneliese Lisa Theron
Integrated Services Case Manager at MSDIntegrated Services Case Manager at MSD
MARIA BALOSSOMARIA BALOSSO
Global Program Manager at MSDGlobal Program Manager at MSD
Christian Felipe Gaitán OsorioChristian Felipe Gaitán Osorio
Support Agent at SutherlandSupport Agent at Sutherland