ANDREA CHRISTIAN
VALENCIA,CA
Summary
Impactful Director of Sales Operations with proven track record in sales leadership and operations and strong project management, strategic communications and cross-collaboration influencing skills. Independently oversees objectives and key results to achieve budgets and growth plans. Passionate about creating enriching work environment, developing people and creating opportunities for top performers.
Overview
9
9
years of professional experience
Work History
Senior Director of Sales & Marketing Operations
LIGHTER CAPITAL
SEATTLE, WA
10.2020 - Current
- Developed, managed & reported on key revenue and pipeline metrics.
- Built cross-functional relationships to enhance sales channels and over company performance by 12%.
- Defined and built marketing operations structure for campaigns which generated 20% of our applications.
- Responsible for emails, tracking, and reporting, along with 40% growth in our CRM database that supports email and sales efforts.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments, and monitoring market trends.
- Implemented systems and processes to improve efficiency and reduce project costs and durations.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches
Revenue Operations Manager
Lighter Capital
Seattle, WA
06.2018 - 10.2020
- Optimized continually to seek improvements to automation capabilities to increase the efficiency of sales and application specialists.
- Provided visibility and performance tracking to the business by helping to build, maintain and improve data foundation.
- Developed and implemented regular reporting of key performance metrics, including fundamentals required to support forecasting, funnel analysis, and pipeline management.
- Critical thought must accompany all fact reporting to direct action from insights.
- Conducted scoping of projects with stakeholders to understand business requirements, level of effort, staffing capabilities, owners, and timelines.
- Built cross-functional relationships to enhance sales channels and overall company performance (Sales, Finance, Product, Customer Ops, Marketing).
- Salesforce administrator for the division; building reports, managing campaigns, creating dashboards, and deploying process changes.
- Helped facilitate the launch of our Partnerships with Silicon Valley Bank & National Australia Bank.
Business Development Manager
Lighter Capital
Seattle, WA
09.2017 - 06.2018
- Maintain customer records using automated systems.
- Contact new and existing customers to discuss their needs and explain how specific products and services could meet them.
- Prepare sales presentations or proposals to explain product specifications or applications.
- Hired, coached, and managed a team of Sales Development Reps.
- Developed the sales, product, and industry skills of each team member.
- Motivated team members through creative incentives.
- Regularly reported on Team/Individual Results.
- Identified and make recommendations for improvement in the areas of Process, Efficiency, and Productivity.
- Collaborated with sales, marketing, and other internal teams to meet shared goals
Counter Manager
BOBBI BROWN
SEATTLE, WA
01.2015 - 09.2017
- Resolve customer complaints regarding sales and service.
- Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
- Monitor customer preferences to determine the focus of sales efforts.
- Prepare budgets and approve budget expenditures.
- Assess marketing potential of new and existing store locations, considering statistics and expenditures.
- Trained, coached, and motivated 10-person team to achieve personal productivity and company goals and objectives
Education
Bachelor of Science (B.S - Psychology
CHAPMAN UNIVERSITY
05.2011
Skills
- Sales training and leadership
- Pipeline development
- Sales Reporting
- Sales processes
- Content Creation & Management
- Business development and planning
- Cross-Functional Collaboration
- Database Management
- Salesforce
- Outreachio
- Microsoft Office
- G-Suite
- Data Analytics
- Operations Systems
Languages
Spanish
Native or Bilingual
Timeline
Senior Director of Sales & Marketing Operations
LIGHTER CAPITAL
10.2020 - Current
Revenue Operations Manager
Lighter Capital
06.2018 - 10.2020
Business Development Manager
Lighter Capital
09.2017 - 06.2018
Counter Manager
BOBBI BROWN
01.2015 - 09.2017
Bachelor of Science (B.S - Psychology
CHAPMAN UNIVERSITY