Andrea C. Valente
Novi,MI
Summary
National Sales Director leading full commercial strategy for a $250M U.S. food business across retail, club, mass, foodservice, and digital channels. Drove 34% gross sales CAGR, secured national distribution at leading retail accounts, and improved trade spend efficiency through a $50M budget review and predictive planning tools.
Overview
1
1
Certification
20
20
years of professional experience
Work History
US National Sales Director
CONCORD PREMIUM MEATS
Toronto, Canada
01.2018 - Current
- Direct full commercial, sales, and channel strategy for a $250M (US market ONLY) Tier-1 food manufacturing business, leading an organization of 6 distributed corporate sales professionals, 2 national account directors, and 17 external broker agencies.
- Secured national distribution with top-tier retail accounts (ALDI, Kroger, Target, Walmart, Costco), adding 22 new nationwide store placements and increasing ACV by 85%.
- Accelerated Total Revenue: Engineered an aggressive omnichannel expansion strategy that drove a 34% gross sales CAGR over 6 years, exceeding category growth by 21%.
- Optimized revenue growth management: Audited and restructured $50M trade promotion budget; implemented data-driven predictive tools that improved trade spend efficiency and reclaimed net margin.
- Transformed commercial talent: Realigned corporate sales structure around functional customer teams, integrating sales strategy with R&D innovation.
Founder & CEO
ACV Management importing & Distributing LLC
Rome, Italy
01.2007 - 01.2017
- Managed the complete retail, mass, and private-label portfolio generating $5M in annual revenue, overseeing pricing, forecasting, and broker alignment.
- Scaled category footprint: Expanded distribution from one state to 18 states through aggressive go-to-market strategy.
- Modernized broker architecture: Renegotiated broker incentives and centralized representation for improved market alignment.
- Navigated supply disruptions: Collaborated with supply chain and operations to create predictive inventory allocation framework for peak seasonal volatility.
- Executed the sale of company to private equity firm.
Education
Master - Psychology
University La Sapienza
Rome, Italy01-2007
Bachelor of Science - Business / Marketing
University La Sapienza
Rome, Italy01-2005
Skills
- Channel & Route-to-Market: Grocery/Mass/Club Accounts, Broker & Distributor Management
- Revenue growth management
- Revenue management
- Trade promotion
- Broker management
- Customer Insights
- Post-merger integration
- Team building
Personal Information
Title: US National Sales Director
Certification
Executive Certifications: Certified Salumiere by IDDBA Association (2018)
Timeline
US National Sales Director
CONCORD PREMIUM MEATS
01.2018 - Current
Founder & CEO
ACV Management importing & Distributing LLC
01.2007 - 01.2017
Master - Psychology
University La Sapienza
Bachelor of Science - Business / Marketing
University La Sapienza