Andrea Fichtel
Chicago,IL
Summary
Results-driven Sales Director with 6+ years of experience in sales, business development, marketing, and account management within the technology sector. Proven ability to grow small, mid-market, and enterprise client portfolios by delivering data-driven solutions. Adept at storytelling, objection handling, and uncovering business needs to build trusted partnerships and drive measurable growth. Passionate about delivering exceptional outcomes for customers.
Overview
8
8
years of professional experience
Work History
Sales Director
Entrinsik, Inc.
Chicago, IL
04.2022 - Current
- Achieved 4x+ increase in average deal size for business intelligence and AI software through strategic pricing models and value-based selling techniques, effectively differentiating solution in a highly saturated market
- Built and nurtured key relationships with C-level executives and decision-makers in target industries, resulting in robust pipeline and consistent revenue growth
- Cultivated strong post-sale relationships with clients, resulting in 98%+ customer retention through proactive account management and tailored solution recommendations
- Owned complete sales cycles for three distinct verticals, overseeing entire process from prospecting to closing while understanding critical intricacies and target audiences of each industry
- Collaborated cross-functionally with marketing and product teams to create campaigns that communicated product's value proposition and guided product vision based on customer feedback
- Engineered comprehensive sales pipeline strategy integrating market analysis, data analytics, lead generation tactics, and targeted outreach initiatives, resulting in consistent flow of qualified prospects and measurable increase in conversion rates
Software Marketing Manager
Entrinsik, Inc.
Raleigh, NC
08.2020 - 04.2022
- Led strategic transformation of marketing department, driving alignment with business goals through data-driven campaign planning and scalable digital initiatives
- Increased marketing-generated pipeline through targeted digital advertising, directly contributing to 2x year-over-year growth in qualified sales opportunities
- Surpassed digital campaign performance benchmarks by 4x, optimizing email and ad strategies to increase engagement and drive qualified demand
- Created high-impact customer narratives and content across blogs, social media, and email to accelerate pipeline progression and enhance brand positioning in competitive B2B markets
Channel Marketing Coordinator
Mohawk Industries
10.2019 - 07.2020
- Led innovative brand and digital initiatives, including influencer campaigns, content marketing, and visual storytelling projects to elevate audience engagement and brand visibility
- Optimized customer experience at scale by refining product and warranty communications, enhancing consistency and clarity across 2,000+ Lowe's retail locations
- Authored persuasive product marketing content for brand-owned and retail partner websites, driving improved online merchandising and conversion performance
- Managed complex order and inventory workflows, ensuring operational alignment between internal teams, vendors, and national retail partners for seamless fulfillment and product availability
Business Strategy Coordinator
University of Alabama
08.2018 - 05.2019
- Advised 1,800+ undergraduate students on strategic business planning, fostering critical thinking and data-driven decision-making aligned with real-world marketing and commerce challenges
- Designed and delivered technology-enhanced learning experiences, utilizing educational software to drive engagement and improve comprehension of complex business concepts
Sports Marketing Intern
University of Alabama Athletics
08.2017 - 05.2018
- Activated brand experiences at 70+ live events, promoting Alabama Athletics through strategic fan engagement and on-site marketing initiatives
- Collaborated with local partners and sponsors to design and execute in-game promotions that enhanced audience participation and brand visibility
Education
Master of Science (M.S.) - Digital Marketing
University of Alabama
Tuscaloosa, AL05.2019
Bachelor of Science (B.S.) - Marketing
University of Alabama
Tuscaloosa, AL05.2018
Skills
- Strategic Sales & Business Development
- Client Relationship Management
- Digital Advertising & Campaign Strategy
- Cross-Functional Team Collaboration
- Data Analysis & Strategic Insights
- Storytelling & Presentation
- Growth & Revenue Optimization
- Objection Handling & Negotiation
- Research & Market Analysis
- Full-Funnel Account Ownership
Timeline
Sales Director
Entrinsik, Inc.
04.2022 - Current
Software Marketing Manager
Entrinsik, Inc.
08.2020 - 04.2022
Channel Marketing Coordinator
Mohawk Industries
10.2019 - 07.2020
Business Strategy Coordinator
University of Alabama
08.2018 - 05.2019
Sports Marketing Intern
University of Alabama Athletics
08.2017 - 05.2018
Master of Science (M.S.) - Digital Marketing
University of Alabama
Bachelor of Science (B.S.) - Marketing
University of Alabama
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