ANDREA LAMARSH
Bedford,NH
Summary
Program management professional with proven track record in leading cross-functional teams and driving project success. Skilled in strategic planning, risk management, and resource allocation. Known for adaptability, problem-solving, and fostering collaboration to achieve results. Proficient in optimizing processes and aligning initiatives with organizational objectives.
Overview
30
30
years of professional experience
Work History
Program Manager
Department of Orthopaedics Dartmouth Health
Lebanon, NH
10.2025 - Current
- Provide program and project management support for the Department of Orthopedics Senior Leadership Team.
- Oversee the planning, execution, and strategic alignment of the department recruitment process.
- Support the Chair and Vice Chair program initiatives.
- Work cross-functionally with staff to streamline new and developing processes in a growing department.
- Manage both short and long-term operational projects and report on academic and programmatic initiatives.
- Coordinate the planning and execution of Faculty Meetings, Grand Rounds, and Department Retreats.
- Collaborate with 4 Department Chairs to ensure alignment across operational, faculty, research, educational, and quality initiatives.
- Lead Department website re-design project, manage budget.
- Oversee department Marketing Initiatives.
- Led cross-functional teams to implement strategic initiatives within Orthopedic programs.
- Develop and monitor project timelines to ensure the timely completion of departmental goals.
Senior Clinical Scheduler
Dartmouth Health
Manchester, NH
01.2025 - 09.2025
- Provide program and patient support, including scheduling appointments, managing physician calendars, coordinating logistics with other departments, and supporting practice management activities.
- Assist with surgical procedure scheduling, develop and analyze master schedules, and support department activities.
- Lead special operational projects, guide team members, and utilize Epic and other internal systems to enhance patient care and operational efficiency.
- Coordinated patient appointments and schedules to optimize clinic workflow and resource allocation.
- Led initiatives to improve processes, resulting in greater departmental communication and planning efficiency.
Account Manager
BlueSky Restoration, Greater Boston MA
Londonderry
01.2023 - 01.2025
- Developed regional growth plans and led all brand marketing, event planning, and lead-gen activities.
- Managed regional budget and ROI tracking for event participation across trade associations and community events.
- Collaborated with senior leadership to align sales objectives with regional marketing efforts to build a robust marketing calendar to support business goals.
- Directed strategic involvement in trade associations, industry tradeshows, executive golf tournaments, and branded events to reinforce corporate identity, ensure brand consistency, and drive measurable ROI.
- Coordinated cross-functional offices within the region to deliver operational projects on time and within budget.
- Mentored junior staff in client management best practices and strategies.
Senior Brand Experience Manager
Sperry, Waltham MA
Waltham, MA
01.2022 - 01.2023
- Directed strategic planning and execution of key brand initiatives—including tradeshows, press events, sales meetings, showroom merchandising, and visual activations—to elevate brand presence and drive engagement.
- Developed integrated brand campaigns across digital, print, retail, and experiential channels, ensuring consistency in voice, visuals, and messaging.
- Oversaw creative strategy and asset development, from concept to delivery, optimizing workflows for seasonal launches, product storytelling, and campaign rollouts.
- Managed the end-to-end creative process for lookbooks, campaign shoots, retail displays, and social assets, delivering premium brand experiences across all consumer touchpoints.
- Led cross-functional teams to streamline processes, improving operational efficiency and service delivery.
- Mentored staff in best practices for customer engagement, fostering a culture of excellence in service.
- Collaborated with marketing teams to align promotional initiatives with customer experience goals, driving brand loyalty.
Creative Operations Manager
Sperry, Waltham MA
01.2021 - 01.2022
- Managed the routing and execution of all creative briefs across digital, e-commerce, wholesale, paid media, social, and retail campaigns using PM software tools.
- Oversaw seasonal photoshoot production including scheduling, workback calendars, and layout routing. Met weekly with Digital, Brand, Marketing and Creative team.
- Provided creative input and managed print production for showroom materials, events, wholesale tools, catalogs, and sales support assets. Managed department of 4.
- Managed weekly photo studio workflow, ensuring seasonal deliverables were executed on time and aligned with marketing goals.
- Collaborated closely with the Creative Director, designers, photographers, and studio teams to maintain efficient and organized project flow.
- Analyzed and reported on key performance metrics to senior management.
Senior Brand Experience Manager
Sperry, Waltham MA
01.2018 - 01.2021
- Led the development and execution of Sperry’s seasonal storytelling strategies, bringing product launches to life through diverse activations and events—elevating both internal and external brand presentations.
- Developed project timelines for brand activations, ensuring on-time delivery of creative concepts through effective milestone tracking, deadline management, and coordination with cross-functional design teams.
- Provided strategic leadership in managing the department’s marketing and activation budget, while overseeing the execution of high-impact activations, trade shows, and events.
- Collaborated with senior leadership, brand, product and sales teams to drive creative strategy, oversee production, and ensure seamless execution of account initiatives and trade show activations.
Senior Manager, Global Marketing
Puma, Boston MA
01.2015 - 01.2018
- Collaborated with senior leadership to develop and execute Puma North America's marketing campaigns, driving sales and enhancing brand consistency.
- Managed the cross-functional marketing calendar to coordinate monthly merchandising initiatives, special programs, and product launches.
- Implemented project management tools (Trello, Smartsheet) to streamline workflows, enhance planning efficiency, and optimize task management and creative
- Developed point-of-purchase displays, pop-up shops, and programs to boost brand presence and effectively communicate marketing initiatives for each product launch.
Senior Marketing Manager
Puma, Boston MA
01.2012 - 01.2015
- Partner with Sales to develop and maintain the retail marketing milestone calendar; coordinate global and regional execution, manage timelines, and track KPIs.
- Drive specialty marketing collaborations (e.g., Puma Fenty, Queen, Hello Kitty); develop all in-store visuals, account materials, and global retail directives.
- Lead the creative brief process and execution of monthly consumer-facing campaigns, ensuring global consistency, timely delivery, and budget alignment.
- Oversaw end-to-end development of global campaigns (e.g., Sale, Holiday, Multi-Channel), design, digital marketing, and visual strategy.
Marketing Director
CCA Global, Manchester NH
01.2009 - 01.2012
- Collaborated with senior leadership to develop private label brands for Flooring America and Carpet One, enhancing customer engagement and driving sales growth.
- Partnered with national brand managers on strategy, visual merchandising, and vendor initiatives, strengthening market positioning and retailer adoption.
- Led brand photo shoots, graphic design, and promotional campaigns to support product launches, increasing brand visibility and market penetration.
- Co-developed flagship store concepts and displays with a design agency, resulting in greater market share and improved product sell-through.
- Collaborated with account managers for national brands (e.g., Shaw and Armstrong Flooring) to develop private label brands and execute supporting marketing initiatives.
Marketing Director
Raymarine, Merrimack NH
01.2007 - 01.2009
- Directed marketing promotions and product launches for boating hardware, driving a 150% increase in retail promotion redemptions in 2008 and significantly expanding market share.
- Led the conceptualization and deployment of an innovative Mobile Showroom/Pop-up store, elevating brand visibility and generating measurable sales growth across targeted regions.
- Managed end-to-end retail and tradeshow activations, optimizing budget allocation and project timelines to deliver consistent on-time, on-budget execution.
- Orchestrated co-branded POP and marketing initiatives with Sperry Footwear, West Marine, and Dick’s Sporting Goods, resulting in a sustained 15-25% uplift in sales and strengthened partner relationships.
Senior Merchandising Manager
Timberland, Stratham NH
01.2005 - 01.2007
- Merchandise Manager for the Family Footwear Channel, overseeing product development, seasonal assortment planning, and market execution.
- Collaborated cross-functionally with design, sales, and marketing teams to ensure cohesive brand alignment, driving consistent sales growth and exceeding revenue targets.
- Analyzed sales performance and market data to optimize seasonal line plans, resulting in improved sell-through and margin growth across key accounts.
- Partnered with key accounts to develop exclusive colorways and custom product make-ups, aligning designs with retailer-specific strategies to drive differentiation and increase sell-through.
Marketing Manager
Timberland, Stratham NH
01.2002 - 01.2005
- Developed creative window campaigns, innovative retail promotions, and in-store visuals that boosted customer engagement and increased foot traffic. Spearheaded the design, development and execution window and in-store sign package for Timberland Outlet Stores.
- Directed the development of outlet store marketing assets—including direct mail, Friends & Family promotions, and window visuals—in partnership with Global Creative Services.
- Partnered with marketing to analyze sell-through performance, evaluate promotion effectiveness, and develop quarterly action plans aligned with budget goals.
- Partnered with creative services and project managers to oversee and deliver flawless in-store creative executions.
Retail Marketing Manager
Eastern Mountain Sports, Peterborough NH
01.2000 - 01.2002
- Assisted with all in-store marketing activations and store visual presentations.
- Managed digital ecommerce retail executions.
- Assisted with developing a cohesive marketing calendar and digital strategy.
Marketing Communications Specialist
Jabra, Nashua NH
01.1996 - 01.2000
- Supported product managers with developing marketing material for product launches.
- Managed all tradeshow planning, activations, execution and budget.
- Supported sales team with marketing support, sales kits and product launch materials.
Education
Bachelor of Science - Business Administration — Marketing & Communications
Bryant University
Smithfield, RISkills
- Event & Tradeshow Strategy
- Brand Marketing
- Program Management
- Retail & Wholesale Marketing
- Cross-functional Leadership
- Budget Management
- Integrated Campaigns
- Project management
- Strategic planning
- Process improvement
- Team leadership and direction
- Decision-making
Accomplishments
- Documented and resolved recruitment process which led to greater efficiencies, time and budget saving.
Timeline
Program Manager
Department of Orthopaedics Dartmouth Health
10.2025 - Current
Senior Clinical Scheduler
Dartmouth Health
01.2025 - 09.2025
Account Manager
BlueSky Restoration, Greater Boston MA
01.2023 - 01.2025
Senior Brand Experience Manager
Sperry, Waltham MA
01.2022 - 01.2023
Creative Operations Manager
Sperry, Waltham MA
01.2021 - 01.2022
Senior Brand Experience Manager
Sperry, Waltham MA
01.2018 - 01.2021
Senior Manager, Global Marketing
Puma, Boston MA
01.2015 - 01.2018
Senior Marketing Manager
Puma, Boston MA
01.2012 - 01.2015
Marketing Director
CCA Global, Manchester NH
01.2009 - 01.2012
Marketing Director
Raymarine, Merrimack NH
01.2007 - 01.2009
Senior Merchandising Manager
Timberland, Stratham NH
01.2005 - 01.2007
Marketing Manager
Timberland, Stratham NH
01.2002 - 01.2005
Retail Marketing Manager
Eastern Mountain Sports, Peterborough NH
01.2000 - 01.2002
Marketing Communications Specialist
Jabra, Nashua NH
01.1996 - 01.2000
Bachelor of Science - Business Administration — Marketing & Communications
Bryant University