Andrea Lewis
Waukee,IA
Summary
Dynamic Senior Marketing Project Manager with a proven track record at UFG Insurance, enhancing brand awareness and driving sales through strategic marketing campaigns and social media prowess. Excelled in project management and creative direction, fostering collaboration and innovation. Skilled in process improvement and organizational skills, significantly streamlining project execution for peak efficiency.
Overview
13
13
years of professional experience
Work History
Senior Marketing Project Manager
UFG Insurance
10.2021 - Current
- Managed cross-functional teams to ensure seamless collaboration and efficient project execution.
- Analyzed market trends and competitor data, informing strategic decision-making and campaign adjustments.
- Negotiated favorable contracts with vendors, reducing marketing expenses without sacrificing quality or impact.
- Increased brand awareness by implementing strategic marketing campaigns and utilizing social media platforms.
- Developed comprehensive marketing plans, resulting in increased lead generation and sales conversion.
- Streamlined project management processes for improved efficiency and timely completion of tasks.
Marketing Project Manager
UFG Insurance
03.2017 - 10.2021
- Managed cross-functional teams to ensure seamless collaboration and efficient project execution.
- Analyzed market trends and competitor data, informing strategic decision-making and campaign adjustments.
- Optimized website content for improved search engine rankings and increased organic traffic.
- Cultivated a positive work environment that encouraged creativity, innovation, and open communication among team members.
- Streamlined project management processes for improved efficiency and timely completion of tasks.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Marketing Coordinator
UFG Insurance
02.2012 - 03.2017
- Conducted thorough audits on agent database to identify inconsistencies, or areas needing improvement.
- Ensured compliance with industry standards and regulations regarding sensitive information handling protocols, maintaining strict confidentiality where necessary.
- Answered general marketing department inquiries by email, phone, and mail.
Education
Graphic Design Certificate
Kirkwood Community College
Cedar Rapids, IA08.2010
BBA - Marketing, Management & Organizations
University of Iowa
Iowa City, IA08.2008
Skills
- Project and traffic scheduling
- Project management
- Creative direction
- Process improvement
- Social media marketing
- Public and media relations
- Marketing campaigns
- Brand-building strategies
- Organizational skills
Timeline
Senior Marketing Project Manager
UFG Insurance
10.2021 - Current
Marketing Project Manager
UFG Insurance
03.2017 - 10.2021
Marketing Coordinator
UFG Insurance
02.2012 - 03.2017
Graphic Design Certificate
Kirkwood Community College
BBA - Marketing, Management & Organizations
University of Iowa