Andrea M. Kline
Annapolis,MD
Summary
Innovative Marketing leader with 3+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
5
5
years of professional experience
5
5
Certification
Work History
Marketing and Communications Manager
The Maryland Club
06.2021 - Current
- Effectively made event promotional materials using Adobe Platforms (i.e. InDesign, Illustrator, and PDF)
- Maintained website presence using Jonas software
- Managed Club Communications with Members and Committee Chair’s
- Efficiently communicated with reciprocal clubs around world
- Scheduled promotional materials on Facebook and email campaigns for events
- Contributed expertise to multiple committees to enhance outreach and branding strategies.
- Conducted market research to identify new opportunities and target markets
- Devised content strategy to effectively engage target audiences
Executive Team Lead
Target
05.2020 - 12.2020
- Addressed store needs (emergency, regulatory visits, etc.)
- Gained experience in managing hourly team members and leaders
- Worked on problem solving skills and resolution
- Experience with monthly and quarterly workload planning to support priorities and managing team to deliver service and sales goals
- Supported leadership by creating schedules to accommodate customers and team members
- Prepared annual data to determine metrics for operational performance
- Interviewed, recruited and trained new onboarding candidates
- Conducted regular meetings with team to discuss issues, concerns and updates
- Launched new rewards program to identify and celebrate staff performance
Marketing Intern
Art League of Ocean City
08.2019 - 01.2020
- Conducted research on the best way to market to our target
- Worked on implementation of marketing strategies
- Grew social media presence by 30% in 3 months
- Attended and helped with public relations at events
- Helped with planning and hosting of marketing events.
- Collaborated with team members to help expand marketing channels.
Education
Bachelor of Science - Marketing, Information Systems
Salisbury University
Salisbury05.2020
Associate of Science - Business Management
College of Southern Maryland
La Plata05.2018
Skills
- Microsoft Office 365 Applications
- Java Script, CSS, and HTML coding
- Beginners Understanding of Adobe Programs
- Creative Problem-Solving Abilities
- Proficient in Google Analytics
- Tremendous People Skills
- Marketing Materials
- Digital Communications
- Marketing and advertising
Certification
Hootsuite Social Media Certification- Mar. 2020
Google Analytics Certification- Aug. 2022
Hootsuite Platform Certification- Mar.2020
Adobe InDesign CC – July 2021
Timeline
Marketing and Communications Manager
The Maryland Club
06.2021 - Current
Executive Team Lead
Target
05.2020 - 12.2020
Marketing Intern
Art League of Ocean City
08.2019 - 01.2020
Bachelor of Science - Marketing, Information Systems
Salisbury University
Associate of Science - Business Management
College of Southern Maryland