Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Andrea McRae

Charlotte,NC

Summary

Dynamic marketing professional with extensive experience in managing large-scale events and trade shows, adept at navigating fast-paced environments. Proven leadership and problem-solving skills ensure seamless operations and exceptional execution. Strong organizational abilities and a commitment to customer service are leveraged in roles that foster growth and innovation. Passionate about driving results and enhancing team performance in collaborative settings.

Overview

4
4
years of professional experience

Work History

Fulfillment & Exhibit Hall Manager

eventPower
Remote
01.2026 - Current
  • Promoted to Manager to lead strategy and execution of $1M+ trade show portfolios, overseeing 140+ exhibitors and 2,000+ attendees per event across commercial, private, and government-affiliated clients
  • Managed $500K+ in sponsorship/partnership revenue per cycle, consistently achieving 100% contract fulfillment and contributing to repeat and expanded business
  • Increased operational efficiency by ~20% by standardizing project workflows and improving cross-functional coordination across vendors, sponsors, and internal teams
  • Executed 15-25+ concurrent project workstreams, delivering 95%+ of milestones on time through improved planning frameworks and proactive risk management
  • Monitored budget adherence, ensuring optimal resource utilization across events.
  • Strengthened client retention and satisfaction (est. +15–25%) by serving as senior point of contact for high-profile accounts, including private clients and government-affiliated organizations (e.g., DoD)
  • Collaborated with marketing teams to promote upcoming events, increasing attendance and engagement.
  • Implemented enhanced reporting and forecasting systems in Monday.com
  • Led the development and rollout of a centralized client portal, decreasing inbound client inquiries by ~30% and improving real-time visibility into deliverables, timelines, and financials
  • Identified and mitigated high-risk project issues across multiple event cycles, preventing potential revenue loss and ensuring seamless execution under tight deadlines
  • Mentored and trained cross-functional team members and SaaS clients, improving platform adoption and workflow adherence

Fulfillment & Exhibit Hall Coordinator

eventPower
Remote
06.2024 - 01.2026
  • Lead project execution for large-scale, multi-stakeholder trade shows, coordinating sponsors, vendors, SaaS clients, and internal teams through full project lifecycles
  • Manage cross-functional project teams supporting 140+ exhibiting companies and 1,000+ attendees per event, ensuring scope, schedules, and deliverables are met
  • Coordinated event logistics to ensure seamless execution and attendee satisfaction.
  • Develop and manage project plans, budgets, timelines, and resource allocations for each show cycle
  • Serve as primary liaison between sponsors, exhibitors, vendors, and internal operations, maintaining alignment to business goals
  • Managed vendor relationships, negotiating contracts and optimizing service delivery.
  • Facilitate planning meetings, execution checkpoints, and issue-resolution discussions across the team
  • Built and launched a centralized client portal, improving communication, documentation access, and financial tracking across all stakeholders

Digital Marketing Specialist

Personify
Remote
04.2023 - 06.2024
  • Served as marketing lead for 85+ concurrent marketing campaigns across 120+ trade shows and mobile applications
  • Built campaign plans, timelines, and execution workflows using Salesforce Marketing Cloud, Marketo, and internal PM systems
  • Provided ongoing status reporting, risk tracking, and issue resolution for each campaign
  • Analyzed website traffic and user engagement using Google Analytics to inform strategy.
  • Conducted A/B testing, data analysis, and performance reporting to optimize outcomes and ensure business objectives were met
  • Led client onboarding, requirements gathering, and change requests, ensuring stakeholder alignment and scope control
  • Implemented email marketing initiatives, enhancing customer retention through personalized outreach.
  • Generated new revenue by supporting 600+ exhibitor sales calls and executing lead-generation initiatives

Marketing Communications Intern

Sensus, a Xylem Company
Morrisville, NC
05.2022 - 08.2022
  • Assisted in digital marketing campaigns while using promotional technology for our main distribution channel of 30 manufacturers
  • Created a comprehensive product marketing repository of over 50 different products and 20 paired services to support the Sales teams in providing detailed information to their potential customers
  • Generated professional and impactful social media posts via LinkedIn, Twitter, and Facebook during major trade show events and internal company events
  • Organized a digital marketing experience for American Water Works Association Annual Conference and Exposition (ACE) trade show, utilizing social media marketing tools for over 8,000+ water professionals

Education

Bachelor of Science - Business Administration, Marketing

Appalachian State University
Boone, NC
05-2023

Skills

  • Project Management: Mondaycom, Kantata (Mavenlink), Google Workspace, Slack, Microsoft Office
  • CRM & Marketing Platforms: Salesforce Marketing Cloud, Marketo, Mailchimp, Google Analytics
  • Design & Web: Adobe Dreamweaver, Adobe Illustrator, Adobe Photoshop, Adobe Acrobat, Microsoft 365

Languages

Spanish

Timeline

Fulfillment & Exhibit Hall Manager

eventPower
01.2026 - Current

Fulfillment & Exhibit Hall Coordinator

eventPower
06.2024 - 01.2026

Digital Marketing Specialist

Personify
04.2023 - 06.2024

Marketing Communications Intern

Sensus, a Xylem Company
05.2022 - 08.2022

Bachelor of Science - Business Administration, Marketing

Appalachian State University