Product- Operations (Marketing)- Development (P.O.D.).
- Develop marketing strategies alongside the project team for specific products or collections
- Consult market research materials and sales data to ensure that products are viable and competitive.
- Created proposals for service and product strategies based on marketing data.
- Participated in brainstorming sessions with marketing team members to develop ideas for campaigns.
Content & Creative.
- Using graphic design, video, and/or copywriting to enhance online presence
- Monitoring content and tracking content metrics to measure performance and assess content goals
- Creating content that adheres to the brand style guide and brand voice/identity
Building & Buying.
- Creating and monitoring a wide variety of email marketing campaigns
- Creating email sequences aligned with customer journey
- Tracking and analyzing email campaign results and social media metrics with KPIs.