Andrea Prado
San Antonio,TX
Summary
Talented Owner with excellent marketing, (primarily animal specific) customer service and facility oversight skills and more than 30 years of experience. Highly effective and comfortable working with people at all levels in organization. Hard-driving business leader offering skill in strategic business planning and team development. Skillfully recruit and train employees at all levels to meet customer and business demands. Articulate, forward-thinking and resourceful in meeting unique needs. As an Owner/Operator of a Petsitting Service, I thrive on working with animals and their humans with a forward-thinking approach centered on company success. Astute Business Owner experienced in operations management, competitive analysis and financial management. Demonstrated success in growth and innovation. Capitalized on new trends and technologies to boost business initiatives and reach sales objectives. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Owner/Operator
Happy At Home Pet Sitting Service -San Antonio
09.2004 - Current
- Managed day-to-day business operations.
- Consulted with customers to assess needs and propose optimal solutions.
- Trained and motivated employees to perform daily business functions.
- Established foundational processes for business operations.
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues.
- Generated revenues yearly and effectively capitalized on industry growth.
- Established, optimized and enforced business policies to maintain consistency across industry operations.
- Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
- Prepared bank deposits and handled business sales, returns and transaction reports.
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Adhered to regulatory and policy changes and made necessary adjustments to maintain overall success.
- Worked with marketing teams to create print and online advertisements to bring in new customers.
- Interacted well with customers to build connections and nurture relationships.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Marketing Services Officer
Broadway National Bank
07.1999 - 09.2004
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Marketing Director
The Dominion Country Club
12.1995 - 07.1999
- Built strong relationships with industry professionals and influencers.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Created content and promotional materials to drive engagement and conversions.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Planned and executed events and marketing programs to increase qualified leads.
- Created innovative strategies to drive customer engagement.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Devised content strategy to effectively engage target audiences.
- Wrote and distributed press releases to increase brand visibility.
Education
Bachelor Of Business Administration - Marketing
St. Mary's University
San Antonio, TX01.1995
Skills
- Financial Planning
- Operations Management
- Mechanical Recoveries
- Budget Development
- Operations Oversight
- Sales Negotiation
- Relationship Management
- Business Planning
- Marketing Strategy Development
- Strategic Planning
- Financial Analysis
- Negotiation
- Documentation and Reporting
- Analytical Thinking
- Customer Service
- Quality Assurance
- Conflict Resolution
- Attention to Detail
- Marketing Expertise
- Business Development
- Organizational Skills
- Problem Solving
- Adaptability and Flexibility
- Process Improvement
- Decision Making
- Time Management
- Document Management
- Cargo Handling
- Transportation Safety
- Safe Driving
- Customer-Oriented
- Customer Service Management
Accomplishments
Recognized as Best Petsitter in San Antonio
Successfully saved the life of a dog using trained CPR
Affiliations
- American Marketing Association
Certification
Member - Pet Sitter International
Animal First Aid and CPR Certified
Notary Public
Timeline
Owner/Operator
Happy At Home Pet Sitting Service -San Antonio
09.2004 - Current
Marketing Services Officer
Broadway National Bank
07.1999 - 09.2004
Marketing Director
The Dominion Country Club
12.1995 - 07.1999
Bachelor Of Business Administration - Marketing
St. Mary's University
Member - Pet Sitter International
Animal First Aid and CPR Certified
Notary Public
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