Andrea Shaffer
Canandaigua,NY
Summary
Dynamic communications and business development professional with experience managing social media, creating marketing content, and engaging with local communities. Proven track record of increasing brand awareness, managing digital platforms, and building strong public-facing relationships. Experienced in Salesforce, Canva, and multi-channel communication, with deep involvement in regional organizations across the Finger Lakes.
Overview
6
6
years of professional experience
Work History
Business Development Representative
SERVPRO of Victor/Canandaigua
11.2024 - Current
- Manage and execute social media strategy (Facebook & Instagram) to increase community engagement and brand visibility
- Design and publish marketing materials using Canva, ensuring consistent and professional branding
- Build and maintain relationships with local businesses, community leaders, and organizations, strengthening regional presence
- Conduct 30+ weekly in-person visits to support outreach, communication, and partnership development
- Serve as a key point of contact for external partners, fostering trust and long-term engagement
- Utilize Salesforce CRM to track communications, organize contacts, and manage outreach efforts
- Support company visibility through participation in community events, networking groups, and local initiatives
- Contributed to $205K in generated revenue, demonstrating ability to drive measurable outcomes through engagement efforts
Preschool Teacher
Brightside Academy Child Care
01.2020 - 08.2023
- Developed and implemented age-appropriate lesson plans to promote cognitive and social development.
- Facilitated engaging activities that enhanced language, motor skills, and creativity among preschoolers.
- Monitored student progress and adjusted teaching strategies to meet individual learning needs.
- Fostered independence in students by encouraging self-help skills and personal responsibility.
- Boosted children''s social development by promoting positive interactions among peers through group activities and collaborative projects.
Education
Bachelor of Science - Journalism And Mass Communication
SUNY, Brockport
Brockport, NY05-2012
Associate of Science - Behavioral Sciences
SUNY, Brockport
Brockport, NY05-2012
Skills
- Social Media Management & Strategy (Facebook/Instagram)
- Website Content Management & Digital Communications
- Content Creation & Graphic Design (Canva)
- CRM & Data Management (Salesforce)
- Written Communication & Community Outreach
- Event Planning & Coordination
- Public Relations & Community Engagement
Accomplishments
- Steering Committee Member, 2026 ATHENA Leadership Program
- President, BNI Wave Setters Chapter
- Volunteer Committee Member, FLX Chamber of Commerce
- Volunteer Committee Member, Ontario County Chamber of Commerce
- Member, Finger Lakes Landlord Association
www.linkedin.com/in/andrea-shaffer-784435b2
2025 ATHENA Young Professional Leadership Award
Recognized as a 2025 ATHENA Young Professional Award Honoree for leadership, community engagement, and professional impact.
Timeline
Business Development Representative
SERVPRO of Victor/Canandaigua
11.2024 - Current
Preschool Teacher
Brightside Academy Child Care
01.2020 - 08.2023
Bachelor of Science - Journalism And Mass Communication
SUNY, Brockport
Associate of Science - Behavioral Sciences
SUNY, Brockport