Andrea Welch
GA
Summary
Energetic and results-driven retail professional with 8+ years of experience in sales, merchandising, and operations. Proven ability to exceed performance targets, lead high-performing teams, and create engaging customer experiences. Passionate about sports and lifestyle brands, with a track record of driving revenue, optimizing store operations, and building loyal clientele. Excited to bring a winning attitude and hands-on expertise to Puma.
Overview
10
10
years of professional experience
Work History
Area Manager
Dimensional Innovations Marketing Empire/ AT&T
Dunwoody, GA
08.2025 - 10.2025
- Conducted B2B outreach to local business owners to assess needs and recommend AT&T communication solutions.
- Delivered persuasive sales presentations that consistently exceeded acquisition KPIs.
- Managed CRM records, proposals, and installations to ensure smooth onboarding.
- Built long-term client relationships through consultative sales and follow-up service.
Product Consultant
Sephora
Savannah, GA
02.2024 - 07.2024
- Assisted in product selection and recommendations to enhance customer experience.
- Collaborated with team members to maintain inventory accuracy and organization.
- Engaged with customers to understand their needs and provide tailored solutions.
- Supported product launches by preparing promotional materials and displays.
Merchandising and Operations Supervisor
Sephora
McDonough, GA
10.2015 - 05.2023
- Led retail team operations, scheduling, inventory control, and merchandising.
- Trained and mentored associates to improve sales performance and service quality.
- Managed shipment processing and loss prevention activities.
- Contributed to hiring, onboarding, and staff coaching.
- Consistently met store sales and customer satisfaction goals.
- Increased monthly sales by 15% through strategic product placement and upselling techniques
Logistics Coordinator
FedEx
Savannah, GA
08.2023 - 11.2023
- Processed shipments and maintained accurate tracking documentation.
- Coordinated daily logistics operations to ensure on-time delivery.
- Maintained compliance with safety and quality standards.
Skills
Customer Service
Sales & Upselling
Merchandising
Inventory Control
POS Systems
Team Leadership
Conflict Resolution
CRM Systems
Visual Displays
Cash Handling
KPI Tracking
Timeline
Area Manager
Dimensional Innovations Marketing Empire/ AT&T
08.2025 - 10.2025
Product Consultant
Sephora
02.2024 - 07.2024
Logistics Coordinator
FedEx
08.2023 - 11.2023
Merchandising and Operations Supervisor
Sephora
10.2015 - 05.2023