Andrea Zediker
Centennial,CO
Summary
Accomplished Marketing and Communications Officer with over 25 years of experience growing client bases via strategic marketing. Works with major corporate clients to identify and address public, media and promotional needs. Delivers high-impact, dynamic product presentations to drive revenue growth.
Overview
13
13
years of professional experience
Work History
VP, MARKETING & COMMUNICATIONS, EVENTS, PROGRAMS
Denver Metro Chamber Of Commerce
06.2022 - 04.2024
- Represented business community on local, national, and international stage to help drive effective, practical policies, civic leadership initiatives, and economic development for region.
- Developed in-house agency to deliver these programs to community and business leadership for economic stability of state.
- Led cross-functional teams for successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Drove adoption of new technologies within organization to improve efficiency in marketing operations.
- Implemented data-driven decision-making processes, utilizing analytics tools for ongoing campaign optimization.
- Enhanced brand visibility by developing and implementing strategic communication plans.
- Crafted persuasive speeches and talking points for executive presentations at industry conferences or meetings.
- Increased sales 15% through aggressive sales program overhaul, market campaigns, and new product launches.
- Hired five new managers to drive business growth while managing team of 12.
CHIEF MARKETING & DEVELOPMENT OFFICER
Tennyson Center for Children
01.2019 - 01.2022
- Strategic oversight of all marketing, development, communications, and advocacy work at state and federal levels
- Responsible for 35% of total operating budget through strategic pipeline development, corporate sponsorships, community engagement, and marketing and communications initiatives
- Directed all aspects of media placement, including securing high-profile speaking engagements and TED Talks for CEO
- Led revitalization of Tennyson Center brand, employing nuanced approach of digital marketing, communications, PR, influencer campaigns, and advertising
- Created brand-building plan in community and with key stakeholders, while soliciting major gifts and directing grant-writing process
- Used key metrics to track effectiveness, drive results, and make improvements
- Developed strategy for identifying, recruiting, and cultivating strong volunteer base within corporate world to create community advocates and influencers.
MARKETING DIRECTOR
Taubman Real Estate Investment Trust - Cherry Creek
01.2017 - 01.2019
- Oversight of all marketing and corporate partnership programs for 160-brand Cherry Creek Shopping Center.
- Design, development, execution, and monitoring of digital marketing, traditional ad campaigns, public relations, promotions, and events driving growth.
- Skillfully developed and managed relationships with key corporate partners to exceed expectations and achieve 80% contract renewal rate.
- Represented $500 million retail center in media and served as key point person in creating positive public relations.
- Analyzed business intelligence data (as well as market trends and consumer insights) and utilized key metrics to inform decision-making.
- Directed four major initiatives per year and—using combination of strategic marketing, advertising, and events—achieved 13% year-over-year growth in revenue.
ACCOUNT DIRECTOR
Tigris Sponsorship & Marketing
01.2011 - 01.2017
- Offered specialized counsel to clients on sponsorship portfolios.
- Collaborated with C-suite marketing executives, along with business intelligence, foundation, procurement, legal, and various vendors to develop in-market communications, brand messaging, special events, and promotions for each client.
- Managed portfolio totaling $10 million+ in annual sponsorship marketing contracts on behalf of key clients, some with budgets of $1 million+.
- Used target market research to present clients with opportunities to reach desired audience in key regions to drive brand awareness.
- Analyzed each investment's market value, helping clients optimize their approach for maximum ROI.
- Evaluated sponsorship effectiveness using key performance indicators and presented results to clients to help refine their current partnerships.
Education
Bachelor of Science - Business Administration
Miami University
Oxford, OHSkills
- Data-centered Storytelling
- Complex Project Management
- Brand Building
- Policy Advocacy
- Crisis Communications
- Data Analytics Reporting
- Interdisciplinary Collaboration
- Market Research ROI Modeling
- Brand Partnerships
- Integrated Marketing Campaigns
- Experiential Engagement Marketing
- Development & Major Gifts
- Organizational Strategy
- Team Building & Departmental Leadership
- Executive leadership experience
- Marketing and Branding Strategies
Timeline
VP, MARKETING & COMMUNICATIONS, EVENTS, PROGRAMS
Denver Metro Chamber Of Commerce
06.2022 - 04.2024
CHIEF MARKETING & DEVELOPMENT OFFICER
Tennyson Center for Children
01.2019 - 01.2022
MARKETING DIRECTOR
Taubman Real Estate Investment Trust - Cherry Creek
01.2017 - 01.2019
ACCOUNT DIRECTOR
Tigris Sponsorship & Marketing
01.2011 - 01.2017
Bachelor of Science - Business Administration
Miami University
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