Andrea Bernal
Miami,USA
Summary
Dynamic business development professional with experience in sales, marketing, and customer relationship management. Highly experienced in developing customer relationships, market analysis, and product positioning across Latin America and US Markets. Deeply experienced in the IT industry and CPG.
Overview
18
18
years of professional experience
Work History
USA EXPORTS DIRECTOR
PROCOLOMBIA USA
01.2023 - 01.2024
- Led trade team to exceed New Buyers Target by 113% YOY
- Led business development (exports) for Colombian companies with an internationalization plan for United States by identifying new buyers and new opportunities in market States for 5 Industries (Industry 4.0, Agribusiness, Fashion, Manufacturing, and Life Science).
GENERAL MANAGER, BUSINESS DEVELOPMENT
PROMIT SAS - ENTREPRENEUR
02.2016 - 12.2022
- Manages the process of industrialization - Develop new tailor-made machines (hardware and software) that enhance production capacity.
- Optimized internal processes to streamline sales operations for improved efficiency and productivity.
- Managed cross-functional teams to execute business expansion initiatives successfully.
- Exceeded sales quotas by 150% and increased profitability by 20% through effective sales strategy and business planning.
MARKETING STRATEGY DIRECTOR NORTH LATAM
AMADEUS IT GROUP COLOMBIA
07.2013 - 12.2015
- Increase by 130% revenue of local products developed in Colombia for the North Latam region: (Central America, Mexico, Colombia, Venezuela, and the Caribbean)
- Responsible for defining and executing the North Latam marketing strategy and A&P (product/content/services, price, promotion, and channel partner development)
- Achievement: ROI: Lead Generation Acceptance by sales: 10.5 MM USD
MARKETING & PRODUCT MANAGEMENT DIRECTOR, ANDEAN REGION
AMADEUS IT GROUP COLOMBIA
07.2008 - 06.2013
- Responsible for defining and executing the local marketing strategy of the Andean region (Colombia, Venezuela, Peru, Ecuador, Bolivia)
- (product, alliances, marcom, Market Intelligence)
- Achievements: Product Adoption e-commerce (OTA): 200% growth in B2C (2010 - 2012) 28% growth in B2B (2010-2012) ROI: Lead Generation Acceptance by sales: (6MM USD)
IBM DE COLOMBIA
COLOMBIA MARKETING TEAM LEADER
02.2007 - 06.2008
- Responsible for marketing plan execution and lead generation for different business units: software, hardware, and services
- Achievements: opportunities generated for the commercial area: 11 million USD.
SAP LATIN AMERICA
LATIN AMERICA CHANNEL MARKETING MANAGER
01.2006 - 10.2006
- Responsible for generating marketing campaigns to attract and develop business partners in Latin America for SAP All in One and Business One
- Achievements: Successfully developed campaigns that led to 10 new business partners in the region.
SAP ANDINA Y DEL CARIBE
SMB MARKETING MANAGER
- 12.2005
- Responsible for the marketing plan for small and medium-sized enterprises in Colombia, Venezuela, Peru, and Puerto Rico
- Achievements: Generation of 30% of business opportunities for the Commercial area.
MARKET INTELLIGENCE COORDINATOR ANDEAN REGION
- 12.2004
- Responsible for analyzing and defining marketing strategy to capture opportunities in the Andean and Caribbean Region in collaboration with the sales department
- Achievements: Generation of opportunities worth 50 million USD - Implementation of CRM for Latin America
Education
Economía Circular -
Transición hacia sostenibilidad Futuro MIT Professional Education
09.2023
Executive MBA Global Management -
IE Business School - Madrid, Spain
01.2015
Specialization in Strategic Marketing -
CESA - Bogota, Colombia
01.1999
Bachelor's degree in marketing & advertising -
Politecnico Grancolombiano
01.1996
Skills
- Contract Negotiation
- Staff Management
- Logistics Management
- Business Development
- Customer Acquisition
- Lead Generation
- Marketing
- Government relations
- Global Mindset
- Sales Pipeline Management
- Sales management
- Revenue Generation
- Customer Retention
- Relationship Building
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
USA EXPORTS DIRECTOR
PROCOLOMBIA USA
01.2023 - 01.2024
GENERAL MANAGER, BUSINESS DEVELOPMENT
PROMIT SAS - ENTREPRENEUR
02.2016 - 12.2022
MARKETING STRATEGY DIRECTOR NORTH LATAM
AMADEUS IT GROUP COLOMBIA
07.2013 - 12.2015
MARKETING & PRODUCT MANAGEMENT DIRECTOR, ANDEAN REGION
AMADEUS IT GROUP COLOMBIA
07.2008 - 06.2013
IBM DE COLOMBIA
COLOMBIA MARKETING TEAM LEADER
02.2007 - 06.2008
SAP LATIN AMERICA
LATIN AMERICA CHANNEL MARKETING MANAGER
01.2006 - 10.2006
SAP ANDINA Y DEL CARIBE
SMB MARKETING MANAGER
- 12.2005
MARKET INTELLIGENCE COORDINATOR ANDEAN REGION
- 12.2004
Economía Circular -
Transición hacia sostenibilidad Futuro MIT Professional Education
Executive MBA Global Management -
IE Business School - Madrid, Spain
Specialization in Strategic Marketing -
CESA - Bogota, Colombia
Bachelor's degree in marketing & advertising -
Politecnico Grancolombiano
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