ANDREW AJ GERCHOW
Bothell,WA
Summary
Sales and key account management professional with deep experience building customer relationships, growing brand presence, and supporting distributor partnerships across on-premise and off-premise accounts. Known for managing large account portfolios, executing brand standards, and delivering consistent sales results through strong communication and follow-through.
Overview
1
1
Certification
32
32
years of professional experience
Work History
Family Service Advisor
SERVICE CORPORATION INTERNATIONAL
12.2025 - 09.2026
- Educating families on benefits of pre-planning and guided clients to make informed decisions based on individual needs and preferences, fostering trust.
- Served as the primary point of contact for families, building trust and maintaining strong relationships throughout the arrangement process.
- Managed at-need cemetery arrangements while developing pre-need sales opportunities through consultative, relationship-based selling, enhancing client engagement.
- Work closely with funeral directors and location managers to coordinate arrangements and deliver a seamless client experience.
- Verified at-need files and coordinated memorial designs while managing follow-up services, including flower placements and renderings.
- Developed referrals and future business opportunities by delivering exceptional customer service and effective communication, strengthening client relationships.
Brand Development Manager Tito's
RNDC REPUBLIC NATIONAL DISTRIBUTING COMPANY
Seattle, WA
06.2023 - 12.2024
- Managed execution of Tito's brand standards and objectives across key on-premise and off-premise accounts.
- Secured distribution, drink-menu and list placements, and account activations to enhance brand visibility and drive consumer engagement.
- Cultivated strong relationships with distributor sales personnel and key account decision-makers to facilitate collaboration and support brand growth.
- Partnered with assigned RNDC sales teams to establish targets, identify opportunities, and execute account strategies.
- Executed off-premise chain initiatives, optimizing product placement, pricing, POS materials, and displays to maximize promotional effectiveness.
- Supported sampling events and promotional programs designed to increase consumer engagement and brand awareness.
- Developed and implemented brand positioning, messaging, and execution guidelines to maintain a consistent market presence.
- Recognized as a top performer every quarter.
Key Account Sales Representative
FIFCO USA
Seattle, WA
09.2010 - 11.2022
- Developed account strategies to increase brand visibility, product availability, distribution, and sales volume, driving profitability.
- Oversaw 100 top on-premise and off-premise accounts in the greater Seattle market, enhancing account performance and customer engagement.
- Built and maintained strong relationships with key retailers, operators, buyers, and distributor sales personnel.
- Collaborated with operations and marketing teams to create strategic sales initiatives, achieving defined volume and profitability objectives.
- Executed off-premise chain programs involving product placement, pricing, POS materials, displays, and promotional activity.
- Developed new business opportunities while strengthening existing customer relationships.
- Conducted quarterly distributor team meetings and product trainings to strengthen sales execution and market knowledge.
- Recognized as the Salesman of the Year.
Sales Representative / Account Manager
PYRAMID BREWERIES
Seattle, WA
01.2005 - 09.2010
- Managed local and national accounts including Snoqualmie Casino, Sam's Tavern, Neighborhood Grills, Ivar's, Consolidated Restaurants, Hops n Drops, JAK's Grill, and Bloomin' Brand's.
- Developed relationships with key decision-makers and executed sales programs based on individual customer needs and business objectives.
- Pursued sales growth while managing account budgets, ensuring profitability and alignment with business objectives.
- Expanded Pyramid Brewing's brand presence in greater Puget Sound market, enhancing visibility and customer engagement.
- Conducted customer presentations to introduce products, strengthen existing relationships, and develop new business.
- Increased brand awareness through targeted account development, promotional programs, and market activation.
- Established strategic partnerships with professional sports organizations and vendors, leveraging sponsorships and events to boost brand recognition.
Sales Representative
K&L DISTRIBUTORS, INC. / ANHEUSER-BUSCH WHOLESALER
Renton, WA
01.2001 - 01.2005
- Managed the top 50 Prestige and Volume accounts in downtown Seattle.
- Represented a portfolio of major beverage brands including Budweiser, Red Hook, Heineken, and Corona.
- Identified upselling opportunities, enhancing customer satisfaction and increasing revenue potential.
- Developed new account leads, identifying emerging business opportunities to drive sales growth.
- Maintained customer records and analyzed purchasing trends to uncover future sales opportunities.
- Built strong relationships across multiple levels and functions within customer organizations.
- Collaborated with accounting and operations teams to resolve invoicing, billing, and account-related issues.
- Received multiple top-performing sales representative awards.
Sales Representative
SHERWIN-WILLIAMS PAINTS
Seattle, WA
01.1995 - 01.2001
- Managed commercial and industrial sales for a major international coatings manufacturer.
- Managed customer accounts while fostering new business opportunities through relationship-driven sales strategies.
- Cultivated strong customer relationships, enhancing account retention and facilitating expansion of existing accounts.
- Developed business across aerospace, military equipment, marine, and other commercial and industrial markets.
- Delivered technical product support and tailored application recommendations to meet specific customer requirements.
- Applied extensive product knowledge to advise customers on surface preparation, product compatibility, application, and durability.
Skills
- Customer Relationship Management
- Client Relationship Building
- Client Needs Assessment
- Client Education Programs
- Client Acquisition Strategies
- Consultative Selling
- Sales & Business Development
- Key Account Management
- Strategic Account Planning
- Customer Engagement Strategy
- Negotiation & Presentation
- Market analysis
- Microsoft Office
- Service Offering Optimization
Certification
Cicerone Certification Program, MAST Certification, VIP / IDIG / Red Truck Training, WA State Life Insurance License
Timeline
Family Service Advisor
SERVICE CORPORATION INTERNATIONAL
12.2025 - 09.2026
Brand Development Manager Tito's
RNDC REPUBLIC NATIONAL DISTRIBUTING COMPANY
06.2023 - 12.2024
Key Account Sales Representative
FIFCO USA
09.2010 - 11.2022
Sales Representative / Account Manager
PYRAMID BREWERIES
01.2005 - 09.2010
Sales Representative
K&L DISTRIBUTORS, INC. / ANHEUSER-BUSCH WHOLESALER
01.2001 - 01.2005
Sales Representative
SHERWIN-WILLIAMS PAINTS
01.1995 - 01.2001