Andrew Keenan PharmD
Clovis,CA
Summary
Skilled pharmacist copywriter committed to producing elite content. Creates exceptional and creative content including emails, VSL's, Sales Letters, Spec Ads, and Advertorials. Able to draw on deep pharmacy experience. Experienced in a variety of writing styles and look forward to working/collaborating with other professionals to create compelling ideas to increase sales.
Overview
27
27
years of professional experience
Work History
Freelance Copywriter
Keen Copy Consultants
Clovis, CA
01.2021 - Current
- Creates engaging email marketing content for both health and financial companies
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Presented clients with unique copy options based on overall marketing objectives.
- Produced original, creative content for promotional advertisements and marketing materials.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Discuss products and services with clients to learn all details and specifications to ensure appropriate advertising methods and themes are used.
- Research what aspects will make products and services more appealing to customers to maximize number of sales.
Pharmacist I
Avenal State Prison
Avenal, CA
06.2017 - Current
- Interpreted prescription orders, dispensed medications and counseled patients on drugs.
- Recommended OTC devices or medication options to help mitigate individual symptoms.
- Implemented information security protocols to protect financial and patient data and reduce potential for data breaches.
- Collaborated with colleagues, technicians and leading pharmacists in effective prioritization and filling of orders.
- Prepacked bulk medicines, filled bottles with prescribed medications and affixed correct labels.
- Reported adverse drug events (ADE) and medication errors in alignment with regulatory policies and procedures.
- Worked as preceptor mentor for students completing introductory and advanced pharmacy practicums.
- Worked with automated dispensing systems and other pharmacy automation systems as required by department.
- Educated patients about possible drug interactions and gave special administration instructions.
- Interpreted prescription orders, dispensed medications and counseled patients on drugs
Owner/Pharmacist/Lead Copywriter
Valley Prescription and Compounding Pharmacy
Merced, CA
06.2007 - 06.2017
- Wrote advertising copy for online content, adhering to overarching brand identity and personality.
- Edited content produced by staff, modifying text to conform to company-wide branding standards and publication guidelines.
- Reviewed and edited final copy for accuracy and oversaw all phases of production.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Authored online display ads, providing click conversion rates of 3.6%.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Performed research and checked all facts to maintain high standard of journalistic integrity.
- Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.
- Grew staff from 6 to 26 as sales increased Identified and qualified customer needs, developed sales strategies and increased compounding business from less than 100k per year to over 3.6 million per year Developed sales team to market pain management compounds that complied with strict guidelines set forth by Federal Government Oversaw total revenue growth increase from 2.1 million dollars per year to over 5.7 million dollars per year Oversaw growth margin growth increase from 25% to 57% Oversaw increase in client count from 750 patient lives to over 2000 patient lives Developed policies and procedures to engage in different types of compounding including but not limited to Pain, BHRT, Veterinary, Pediatric, Dental, and Autism.
- Sponsored numerous soccer teams, school bands and gave to various charities in Merced area Differentiated from competition by developing compliant compounding sales team, implemented work-flow systems to decrease errors, became PCAB accredited, held quarterly meetings, performed employee evaluations, and implemented 340-B Drug programs with various clinics in local area.
Owner/Pharmacist/Lead Copywriter
Pharmacy Resolutions Staffing Service
Merced, CA
03.2001 - 04.2011
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Edited content produced by co-owner, modifying text to conform to company-wide branding standards and publication guidelines.
- Wrote advertising copy for online content, adhering to overarching brand identity and personality.
- Reviewed and edited final copy for accuracy and oversaw all phases of production.
- Analyzed industry trends and compiled market research data to inform planning and strategy.
- Used this data to obtain contracts with various retail pharmacies in state of California including but not limited to Longs Drugs, Rite-Aid, Costco, Vons/Safeway, Save Mart, California Department of Corrections, and Pharmerica.
- Increased volume of business from zero hours, to over 1600 hours per month.
- Increased revenue from zero to 175,000 dollars per month Increased Gross Margin from zero to 38% Increased pharmacists from zero to 21 part and full-time employees
- Prepared income statements and balance sheets and projected cash flow.
- Developed, marketed and sold full range of staffing services including Long Term Care and Retail settings.
- Interviewed and hired pharmacists for various positions available Worked in variety of different Retail and Long-Term Care Settings.
Education
Pharm.D - Pharmacy
University of The Pacific
Stockton, CABachelor of Arts - Biochemistry
California State University - Fresno
Fresno, CASkills
- Articulate communications
- Unique content creation
- Team contribution
- Editing and review
- Marketing and advertising strategies
- Content Strategy
- Content Generation
- Email Marketing
- Direct Response Copywriting
- Educating patients
Additional Information
- United States Air Force Veteran
- AWAI Certified Direct Response Copywriter
- Email Marketing Certified - HubSpot Academy 2022
Timeline
Freelance Copywriter
Keen Copy Consultants
01.2021 - Current
Pharmacist I
Avenal State Prison
06.2017 - Current
Owner/Pharmacist/Lead Copywriter
Valley Prescription and Compounding Pharmacy
06.2007 - 06.2017
Owner/Pharmacist/Lead Copywriter
Pharmacy Resolutions Staffing Service
03.2001 - 04.2011
Pharm.D - Pharmacy
University of The Pacific
Bachelor of Arts - Biochemistry
California State University - Fresno