Summary
Overview
Work History
Education
Skills
Additional Information
Certification
Timeline
Personal Information
Generic

Andrew Martin

Glastonbury

Summary

Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Director, Data Strategy & Operations

HubSpot
08.2023 - Current
  • Led cross-functional effort to develop, communicate and implement a three year enterprise data strategy for the company.
  • Established a Looker Center of Excellence to increase the productivity of our analyst community by providing thought leadership and best practices for Looker use.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Helped to create the first conversational analytics solutions leveraging AI for our internal stakeholders which led to a huge improvement in time to insights for business users.
  • Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.

Director, Flywheel Analytics

HubSpot
04.2022 - 08.2023
  • Led a team of analysts responsible for centralized reporting across the Flywheel organization (Sales, Marketing, CS).
  • Responsible for working with Operations and Strategy stakeholders to consolidate analytics priorities for our Data team to execute on.
  • Owned the process and roadmap for evolving our customer centric operating model from data in slides to a hierarchy of automated dashboards.
  • Developed a new de-duplicated demand model leveraged during the annual planning process to determine targets and drive alignment across demand sources that contribute to deal creation and MRR.
  • Standardized and documented top level KPI's across the Flywheel to ensure alignment across company pillars.
  • Produced and enabled self service analytics to reduce time to insights for key stakeholders.

Director, Corporate Business Insights

LogMeIn
10.2020 - 04.2023
  • Served as single point of contact for private equity owners to develop and provide critical ongoing business health reporting
  • Hired three new team members to grow the team to eight employees responsible for both dashboard development and data engineering deliverables
  • Represented and spoke on behalf of broader analyst community within LogMeIn during data engineering prioritization meetings to present a united front and ensure duplication of effort did not occur
  • Collaborated with executive team members on requirements for future leadership reporting needs
  • Created source of truth semantic layer for analyst teams to leverage when building out deliverables for stakeholders
  • Built BI Center of Excellence to further educate and enable analysts on Tableau best practices and storytelling with data

Senior Manager, Corporate Business Insights

LogMeIn
04.2020 - 09.2020
  • Managed team of three BI Analysts responsible for providing cross functional reporting and dashboards to senior leaders and executive team
  • Led large multi-org project to transition $1B+ company from using bookings to common SaaS metrics to inform health of the business
  • Responsible for program management, change management, project communications/roll out and stakeholder adoption
  • Developed training on Tableau and Salesforce for analysts and business users looking to upskill on either platform using real internal use cases to enhance education.

Manager, Marketing Operations and Analytics

LogMeIn Inc
09.2018 - 03.2020
  • Managed team of analysts focused on providing Sales and Marketing stakeholders with automated and ad-hoc go to market performance reporting
  • Acted as "connective tissue" between Sales and Marketing in both tactical and strategic go to market discussions
  • Constantly assess and fine tune lead scoring models for each product based on changes in go to market strategy and feedback from business stakeholders
  • Build strong relationships with Sales Ops, Care Ops and Data counterparts in order to ensure continuity across go to market teams
  • Maximized performance by monitoring daily activities and mentoring team members

Business Relationship Manager

LogMeIn Inc
01.2018 - 09.2018
  • Established awareness of Core Technology Group service catalog by BU leadership to maximize opportunity for value add and help to eliminate duplicate spend and unnecessary cycles - Proactively identified and quarterbacked specific initiatives that span multiple CTG domains to deliver end to end solutions and processes that were measurable, scalable and repeatable.

Manager, Business Systems Reporting and Analytics

LogMeIn Inc
03.2017 - 12.2017
  • Managed a team responsible for building and maintaining enterprise reporting in GoodData/Salesforce for Sales, Marketing, Product and Finance departments - Served as the point person and subject matter expert on Sales/Marketing KPI's during merger between LogMeIn and GetGo companies.

Senior Business Analyst

LogMeIn Inc
01.2016 - 03.2017
  • Responsible for automating reports/dashboards in GoodData and Salesforce to reduce time to insights and democratize internal data.

Business Intelligence Specialist

LogMeIn Inc
04.2014 - 12.2015
  • Developed and maintained role based dashboards for inside Sales/Marketing teams in Salesforce as well as enterprise reporting and dashboards in GoodData for executive audience.

Business Intelligence Analyst

Forrester Research
01.2013 - 04.2014
  • Built and maintained reports and dashboards for a wide audience of business users (Sales, Research, Consulting, Client Services) using both Salesforce and IBM Cognos.

Operations Specialist

Rapid7 Inc
03.2011 - 12.2012
  • Analyzed sales trends to determine problem areas and offered solutions to both international and domestic sales teams.

Production Assistant/Fantasy Games Admin

Espn Inc
09.2010 - 03.2011
  • Examined daily betting odds for all sports and determined fair odds and matchups to play and score games for all sports including NFL, NBA, PGA, MLB, NCAAB, Tennis and World Soccer.

Education

Bachelor of Arts - English Communications, Global Business

Salve Regina University
Newport, RI

Skills

  • M&A Integration
  • Executive Communication
  • Business Analysis
  • Outcome Driven Operator
  • Player/Coach
  • Relationship Building
  • Strategic Planning
  • Verbal and Written Communication
  • Decision-making
  • Project Management

Additional Information

2016 and 2018 Presidents Club Award winner as a non-quota carrying contributor at LogMeIn


Completed BetterUp year-long coaching program 2020-2021


Certification

Completed "Data Strategy: Leveraging Data as a Competitive Advantage" certificate from UC Berkeley Haas School of Business.

Timeline

Director, Data Strategy & Operations

HubSpot
08.2023 - Current

Director, Flywheel Analytics

HubSpot
04.2022 - 08.2023

Director, Corporate Business Insights

LogMeIn
10.2020 - 04.2023

Senior Manager, Corporate Business Insights

LogMeIn
04.2020 - 09.2020

Manager, Marketing Operations and Analytics

LogMeIn Inc
09.2018 - 03.2020

Business Relationship Manager

LogMeIn Inc
01.2018 - 09.2018

Manager, Business Systems Reporting and Analytics

LogMeIn Inc
03.2017 - 12.2017

Senior Business Analyst

LogMeIn Inc
01.2016 - 03.2017

Business Intelligence Specialist

LogMeIn Inc
04.2014 - 12.2015

Business Intelligence Analyst

Forrester Research
01.2013 - 04.2014

Operations Specialist

Rapid7 Inc
03.2011 - 12.2012

Production Assistant/Fantasy Games Admin

Espn Inc
09.2010 - 03.2011

Bachelor of Arts - English Communications, Global Business

Salve Regina University

Personal Information

Nationally ranked USTA 4.5/5.0 singles player who enjoys coaching, volunteering and giving back to the community.

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