Andrew Norman
Edgewood,Kentucky
Summary
Results-oriented Assistant Product Manager with expertise in data-driven decision making, product launch execution, and competitive intelligence. Proven success in managing large product portfolios and navigating complex regulatory environments.
Overview
7
7
years of professional experience
Work History
Assistant Product Manager
Farmers Insurance Company
Woodland Hills, CA
07.2022 - 04.2026
- Managed Personal Lines Auto, Home, and Umbrella portfolios across the central plains territory (North Dakota, South Dakota, Iowa) totaling over $170M in direct written premium and 100,000+ active personal lines policies
- Experienced in product analysis across multiple lines of business, and navigating geographically diverse sets of risk, tailoring product features and rate plans accordingly
- Performed bi-weekly analysis of key product metrics (Conversion, Retention, GWP, etc.) as well as competitor research to adequately perform rate setting and product forecasting, aligning product strategy with enterprise-wide objectives
- Fostered deep relationships with District Managers and Agents within the territory to develop a strong pipeline between Product and the field, ensuring success in implementation of rate changes and product features
- Extensive knowledge in the rate setting and filing process, being directly involved in 50+ rate and rule filings across multiple states. Experienced in communicating with regulatory bodies, responding to objections, and structuring filings appropriately
- Strategically managed California Personal Umbrella line of business, overseeing a high-margin portfolio of ~120,000 policies generated an estimated $50M+ in annual premium
- Led the launch of the California Flex Umbrella Product (2025), coordinating cross-functional teams through product design, regulatory approval, implementation, and market launch
- Navigated California's highly regulated insurance environment to successfully implement two significant umbrella rate increases, balancing profitability objectives with regulatory requirements
- Steered the California Personal Umbrella book through historic California P&C market contraction, maintaining portfolio stability and risk-appetite alignment up until the strategic transition to temporary new-business pauses in late 2023/2024
- Engineered and executed multiple California Auto Non-rate actions within strict Proposition 103 guidelines to mitigate risk without alerting public rate structures. Spearheaded the project lifecycle from initial design through cross-functional collaboration with I/T to automate underwriting rules, managed field communication and change readiness to agency forces, and established post-implementation monitoring to track loss ratio improvements and book stability
- Effectively led a comprehensive non-renewal strategy for Farmers Standard Auto book in California, systematically offloading ~44,000 non-standard policies over a 1-year timeline. Collaborated deeply with legal and compliance teams to design a bulletproof regulatory approach, drafted and received approval on mandatory state filings, and established robust data dashboards to track and report rollout velocity. Acted as primary enterprise subject matter expert, handling complex escalation inquiries from field agents and customer-facing teams to ensure seamless operational delivery with zero compliance friction
- Served as a product lead for the launch of Farmers new Auto product (Farmers Smart Plan 2.0) in North Dakota. Worked closely with Countrywide Auto Product team, Underwriting, Forms, and Legal teams to effectively adopt countrywide product framework to adhere to state specific regulations and estimate impact on current policyholders
- Contributed to the development of training programs for both internal staff and external partners, promoting a thorough understanding of product functionality. Formally mentored junior analyst in a 3-month onboarding program to deepen product and system knowledge
- Served on the hiring panel for Product Managers, conducting interviews for 15+ external and internal candidates, displaying extensive product knowledge while assessing candidates' expertise level and organizational fit
- Pioneered the use of A.I. within the Product Management teams, performing a department level presentation showcasing various use cases to leverage A.I. to perform job tasks more efficiently
Senior Product Analyst
Farmers Insurance Company
Woodland Hills, CA
03.2021 - 07.2022
- Provided full analysis and rate recommendations on behalf of the Personal Lines South Central Pricing and Product Analytics team - Lead analyst for TX Personal Lines Auto (> $1Bn GWP)
- Completed 10 month developmental program focused on Product Management skills – collaborated with multiple departments to organize and lead Home revision from start to finish (Developing Rate Level à Presenting to DMs, Agents)
- Experience in modification/creation of rate & rule filings to accommodate CW initiatives with DOI requirements
- Led onboarding of newer analysts and interns – participated in training sessions on Auto tools and product processes. Drafted formal training documents to solidify best practices and standards of procedure
- Championed multiple companywide initiatives (Insurance Day 2022)
- Delivered on multiple projects to support Countrywide efforts (Connected Auto)
- Served as pseudo manager for South Central Product Analytics Team in absence of formal team leader (Approx. 3 months)
Product Analyst II
Farmers Insurance Company
Woodland Hills, CA
05.2019 - 03.2021
- Completed competitor analysis in support of new Auto product – Competitor ROC deep dive
- Conducted competitor analysis to inform strategy for new Auto product, focusing on Competitor ROC insights
- Streamlined auto revision processes by modernizing tools, enhancing overall efficiency
- Created and managed dashboards to monitor key performance indicators (KPIs), providing insights for decision-making
- Leveraged data Visualization tools and competitor research to conduct territory analyses across different markets
Education
Master of Science - Finance
Case Western Weatherhead School of Management
Cleveland, OH05-2019
Bachelor of Science - Economics
Denison University
Granville, OH05-2018
Skills
- Product launch execution
- Pricing strategy
- Product performance metrics
- Data decision-making
- Product forecasting
- Data visualization
- Data visualization
- Competitive intelligence
- Verbal and written communication
Timeline
Assistant Product Manager
Farmers Insurance Company
07.2022 - 04.2026
Senior Product Analyst
Farmers Insurance Company
03.2021 - 07.2022
Product Analyst II
Farmers Insurance Company
05.2019 - 03.2021
Master of Science - Finance
Case Western Weatherhead School of Management
Bachelor of Science - Economics
Denison University