Andrew Ramm
Berkeley,CA
Summary
Seasoned executive and organization builder with more than 20 years of proven success identifying and launching multi-billion-dollar opportunities. Billions in direct P&L management reflecting broad impact on revenue and margin growth at top companies such as Amazon and Autodesk. History of market-leading efforts stemming from successful go-to-market strategies, product portfolio development, team-building and organizational development. Demonstrated success thinking at massive scale with long-term vision, translating that into immediate execution and rapid delivery.
Overview
25
25
years of professional experience
Work History
General Manager – Amazon Guided Shopping
Amazon.com
San Francisco, CA
08.2013 - Current
- Led the vision and executive sponsorship of a new brand-centered selling concept on Amazon, addressing the $234B conversational commerce space
- Applying Generative AI and LLM technologies to replicate the experience of working with an empathetic brand expert
- Transforming the way brands assist and educate shoppers by providing a suite of personalized, guided shopping experiences
- Took the effort from concept to pilot in six months, building entire shopper-facing, brand-facing, and analytics tech stacks
- Onboarded top-tier brands including L’Oreal, Sony, Samsung, Disney, Ralph Lauren, New Balance, Garmin, Philips, Bose, Lego, and dozens of other premium brands selling on Amazon
- Brands experiencing as much as 62% GMV uplift with immediate contribution profit impact to Amazon.
President and General Manager – Alexa Internet
Amazon.com
San Francisco, CA
04.2014 - 02.2023
- Led the world’s most popular online behavioral and competitive benchmarking analytics service for growth marketers with more than three million monthly active users engaging with a unique combination of web traffic, search, social media, and content analysis insights
- Relaunched the business, focusing on high-value, high-frequency marketing workflows
- Increased service revenues nearly 500% by transforming the service to address the needs of growth marketers
- Increased customer lifetime value 10x resulting by reducing customer churn and increasing adoption of higher-tier plans
- Transformed multi-million-dollar operating loss into 17% Operating Income resulting from revenue growth and Operating Expense containment.
Vice President, Product Management, and Marketing – Alexa Internet
Amazon.com
San Francisco, CA
08.2013 - 04.2014
- Delivered complete UX redesign and customer-focused messaging and positioning in less than six months
- Promoted to President and GM shortly after.
Cofounder and Chief Strategy Officer
Tracktion Software
Berkeley, CA
07.2012 - 08.2013
- Built overall strategy, business plan for content creation technology startup focused on integrating DLC e-commerce, social collaboration and mobile applications
- Company rapidly ascended to become the number one OEM audio and sound design software company worldwide with a community of more than 500k active users.
Director, Audio Technology Products
Avid Technology
Mountain View, CA
02.2009 - 07.2012
- Drove business strategy, product management and software development for $362M content creation and production product family that includes the Pro Tools, Eleven, and M-Audio brands
- Role expanded to lead a global team of 56 including software development, UX, test, and product management
- Core business performed at 157% of revenue target and significantly exceeded margin targets by leveraging installed-base potential and migrating customers to high-dollar, high-margin offerings
- Spearheaded hardware-independent product approach, significantly growing e-commerce sales and adding $36m in annual gross margin to the business
- Developed and launched Eleven Rack, initial sales were 7x forecast and the product became the best-selling hardware product in Avid history with a product lifecycle 2x longer than plan.
Director, Worldwide Market Development
Autodesk Inc.
San Rafael, CA
07.2003 - 10.2008
- Managed entire go-to-market process in Asia, including software development, channel management and sales structure/staffing
- Managed the design, development and delivery of custom SaaS CRM and implementation management tools, which resulted in significant product line growth and customer adoption
- Doubled division revenues in the Asia-Pacific region in less than three years
- Managed software development and UX teams in Shanghai, Xi’an (China), Seoul and Tokyo
- SaaS tools facilitated record revenue growth for new 3D product line
- Grew new seat sales for core product line in North America 53% y/y.
Head of Product Management - Infrastructure Solutions
Autodesk Inc.
San Rafael, CA
08.2001 - 07.2003
- Led team of 12 product managers running a $220M portfolio, with revenue growth of 84% over four years stemming from delivery of breakthrough new design platforms, globalization of product lines and new market penetration
- Drove new pricing strategy for integrated web and mobile offering, resulting in 44% increase in sales and record growth
- Delivered breakthrough 3D design application, fastest growing vertical product in company history
- Portfolio exceeded revenue targets five straight quarters, outperforming all other company divisions.
Head of AutoCAD Product Management
Autodesk Inc.
San Rafael, CA
04.1999 - 08.2001
- Drove worldwide strategy, growth and profitability for AutoCAD and AutoCAD LT, representing an estimated 5 million registered users worldwide and more than $500m in revenue
- Spearheaded the repositioning and transformation of AutoCAD from a standalone CAD package to a web-based collaboration and content-driven design environment, resulting in highest ever customer adoption
- Drove Platform Group revenue growth from $500M to $700M by establishing pricing, subscription, licensing, and GTM strategies across the entire group
- Transformed AutoCAD sales volume from -20% y/y to +10% y/y resulting in significant revenue and margin upside
- Pioneered first SaaS design offerings with both cloud and app streaming options
- Delivered the company’s first mobile application for design review.
Education
B.A. Communication, Emphasis in Rhetoric and Critical Reasoning -
Humboldt State University
Skills
Executive Leadership and Team Building
Organization Design
Market and Opportunity Analysis
Go To Market Strategy
Product Strategy
Product Development
P&L Management
Vision and Mission Development
Company and Product Positioning
Advisory Roles
- Advisor, Tracktion Software
- Advisor, hyperflow.io, AI-Driven Content Production Workflow Service
Timeline
President and General Manager – Alexa Internet
Amazon.com
04.2014 - 02.2023
General Manager – Amazon Guided Shopping
Amazon.com
08.2013 - Current
Vice President, Product Management, and Marketing – Alexa Internet
Amazon.com
08.2013 - 04.2014
Cofounder and Chief Strategy Officer
Tracktion Software
07.2012 - 08.2013
Director, Audio Technology Products
Avid Technology
02.2009 - 07.2012
Director, Worldwide Market Development
Autodesk Inc.
07.2003 - 10.2008
Head of Product Management - Infrastructure Solutions
Autodesk Inc.
08.2001 - 07.2003
Head of AutoCAD Product Management
Autodesk Inc.
04.1999 - 08.2001
B.A. Communication, Emphasis in Rhetoric and Critical Reasoning -
Humboldt State University