Andrew Tyler
Hoboken,NJ
Summary
Media advertising and customer success professional with over 5 years experience working with major clients such as General Motors and Disney Enterprise. Have activated multi-million dollar campaigns across many forms of digital media; inclusive of CTV, OTT and Native on screen products. Currently working for Samsung Ads as an Associate Customer Success Manager tasked with executing media campaigns for the Disney Enterprise account and ensuring client satisfaction throughout.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Associate Customer Success Manager
Samsung Ads
New York , NY
2021.10 - Current
- Promoted to ACSM within 8 months at Samsung Ads
- Responsible for supporting all client contacts to ensure client satisfaction and business growth through strategic relationships and account upsells
- Manage paid media advertising campaigns for major Disney Enterprise accounts, such as Disney+, ESPN+ and STAR+
- Execute over $5 million quarterly across 10+ campaigns inclusive of CTV video and Samsung's native product suite
- Analyze Disney campaign KPIs and provide strategic insights and recommendations to better optimize campaign performance
- Collaborate with Samsung internal teams to ensure campaign efficiency; Ad Operations, Business Operations, Marketing and Finance
Sales Planner, Client Solutions
Samsung Ads
New York , NY
2021.02 - Current
- Created media proposals targeted to each clients specific goals and KPIs
- Utilized Samsung's Audience Builder, Envision and Salesforce to create unique targeted audiences and analyze forecasts for each
- Generated and analyzed weekly pacing reports for multiple media accounts, providing insights and optimizations to better enhance their campaign performance
Assistant Media Buyer (Digital Video)
Carat (Dentsu)
New York City , NY
2019.03 - 2021.02
- Managed roughly $125 million of yearly budgets across digital campaigns inclusive of FEP, OTT and Shortform Video media
- Actively monitored campaign metrics alongside our Ad Operations team to ensure deals are on pace to deliver in full via MediaOcean, DCM and Nielsen platforms
- Worked directly with our internal finance and planning teams to reconcile monthly invoices and execute budget revisions
Education
Bachelor of Science - Business Administration
College of Charleston
2017
Hospitality and Tourism
Florence University of The Arts
FlorenceSkills
- Google Suite
- Microsoft Suite
- Salesforce
- Samsung DSP / DMP
- Operative One
- Audience Builder (Samsung O&O)
- Media Ocean - Prisma
- Liveramp
Certification
- U of Digital: Youtube Advertising 101
- U of Digital: Google Advertising 101
- U of Digital: Digital Advertising Fundamentals
Timeline
Associate Customer Success Manager
Samsung Ads
2021.10 - Current
Sales Planner, Client Solutions
Samsung Ads
2021.02 - Current
Assistant Media Buyer (Digital Video)
Carat (Dentsu)
2019.03 - 2021.02
Bachelor of Science - Business Administration
College of Charleston
Hospitality and Tourism
Florence University of The Arts
- U of Digital: Youtube Advertising 101
- U of Digital: Google Advertising 101
- U of Digital: Digital Advertising Fundamentals
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