Andrew Zappia
Englewood,FL
Summary
Results-oriented and accomplished Marketing graduate from the University of Central Florida. Experienced, Data-Driven Digital Marketing Manager with a solid understanding of business objectives and marketing principles. Well-versed in all tactics of Digital Marketing like Paid Search, Paid Social, Email/SMS Marketing, SEO, CRO, Analytics, Growth Marketing, Performance Marketing & Web Design with experience in Lead Generation, Ecommerce & App Marketing Industries. *Over $55M in Ad Spend Managed & $300M+ Generated in Revenue.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Paid Media Strategist
Common Thread Collective
04.2021 - Current
- Scale DTC Ecommerce Brands through Paid Advertising. Managed Over $55M in Ad Spend
- Major Clients: LOFT, APL, Liquid Death, Skull Candy, Ann Taylor, IGLOO Coolers, OluKai, '47 Brand, Laura Geller, Born Primitive, NuFACE, Laura Geller, Karen Kane, Fast Growing Trees, TravisMathew & Drink LMNT
- Growth Marketing & Performance Marketing for Brands Generating $100M+ in Revenue
PPC Specialist
Chatter Buzz Media
10.2020 - 04.2021
- Planned, Structured & Implemented Campaigns For 25+ Clients On Platforms Such As Facebook, Google, Bing, Amazon, AdRoll, etc.
- Managed Over $350k+ Monthly Ad Spend
- Clients: Booksy, Richman Signature, Carey & Leisure Attorneys, Eva-Dry, Age Rejuvenation, 3B Medical, Smart City Telecom & Many More
Pay-Per-Click Specialist - Remote Contract
Optic Marketing Group
08.2020 - 01.2021
- Transition 25 clients to Google Tag Manager and Set Up Call Tracking, Conversion Tracking, & Geofencing Tracking
- Manage & Optimize 25 Clients Accounts on Multiple Paid Advertising Platforms
- Create Google Ads HVAC & Plumbing Baseline Campaign Templates for Future Use
Digital Marketing Manager - Remote Contract
Timothy Parks Roofing & Construction Inc.
02.2020 - 06.2020
- Email Marketing
- PPC Management
- Search Engine Optimization
- Web Design
- Organic Social Media
Digital Marketing Manager Apprenticeship
Internet Radio Organization
08.2019 - 01.2020
- Search Engine Optimization
- Analytics & Reporting using data visualization tools
- Paid Advertising on Facebook, Google & LinkedIn
- Social Media Management & Email Marketing
- Web Design
Digital Marketing Manager
UCF Digital Media Marketing
01.2018 - 05.2018
- Email campaigns to drive existing subscribers to a new Research App
- Paid Advertising - Used Facebook ads, Google Ads, created videos, & created landing pages
- Created a website built on common SEO principles
- Utilized Google Analytics & Website Analytics to determine Data-Driven decisions
Education
Bachelor of Science - Business Administration, Marketing
University of Central Florida
Orlando, FL2019
Skills
- Paid Search Advertising (Google, Amazon & Bing Certified)
- Paid Social Advertising
- Email/SMS Marketing
- Programmatic Marketing
- Influencer Marketing
- Growth Marketing
- Performance Marketing
- Forecasting
- Search Engine Optimization
- CRO & A/B Testing
- Web Analytics
- Web Design
- MS Office & Excel
- Paid Media Strategy
- Multimedia Design
- Minor HTML, CSS, & SQL
Certification
- Google Ads Certified (Search, Video & Shopping)
- Microsoft Advertising Certified Professional
- Amazon Sponsored Ads Certification
- Advanced Google Analytics Certified
- Facebook Certified Digital Marketing Associate
- Google Fundamentals of Digital Marketing
- Google Tag Manager Fundamentals
- Introduction to Google Data Studio
- HubSpot Social Media Marketing
- Adobe Creative Cloud Basic
- Acadium Digital Marketing Apprenticeship
Timeline
Senior Paid Media Strategist
Common Thread Collective
04.2021 - Current
PPC Specialist
Chatter Buzz Media
10.2020 - 04.2021
Pay-Per-Click Specialist - Remote Contract
Optic Marketing Group
08.2020 - 01.2021
Digital Marketing Manager - Remote Contract
Timothy Parks Roofing & Construction Inc.
02.2020 - 06.2020
Digital Marketing Manager Apprenticeship
Internet Radio Organization
08.2019 - 01.2020
Digital Marketing Manager
UCF Digital Media Marketing
01.2018 - 05.2018
Bachelor of Science - Business Administration, Marketing
University of Central Florida
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