Andy Hersch
Las Vegas,NV
Summary
Experienced with business development, team leadership, and strategic planning. Utilizes innovative problem-solving and market analysis to drive company growth and success. Track record of building and leading cohesive teams, adapting to changing business landscapes, and delivering impactful results.
Overview
24
24
years of professional experience
Work History
FOUNDER & CEO
Drinksparkplug LLC
01.2024 - Current
- Spark Plug Nitro Infused Espresso Martini
- Manufactured and Sold over 3000 cases in first 12 months
- Formalization and creation of flavor profile.
- Designed and created all packaging and point of sale materials
- Marketing and promotional direction
- Distribution Management and achieved national contracts
- Logistics and Cost of Coors Management
- Budgeting, Capital Raise, and cash flow monitoring
- Beverage Manufacturing company
- Developed strategic marketing initiatives to enhance brand visibility and market reach.
- Oversaw product development processes, ensuring alignment with consumer trends and preferences.
- Managed vendor relationships, negotiating contracts to secure favorable terms for the business.
- Analyzed market data to identify growth opportunities and inform business strategies.
- Led a team in executing promotional events, increasing customer engagement and sales performance.
VICE PRESIDENT OF FOOD & BEVERAGE
Rosebud INC
01.2022 - 08.2022
- Moved $50M+ operations internally from outside management group
- Oversaw budgetary management processes, ensuring compliance with budgetary guidelines and maximizing resource allocation.
- Recruited, hired, and implemented training for on site management, Director of F&B, Exec Chef and GM level positions for Hilton Hotel Project
- Creating company wide purchasing standards and agreements.
- Creating Culture of Hospitality
- Led strategic planning initiatives to enhance organizational growth and market presence.
- Directed cross-functional teams to streamline operations and improve project delivery timelines.
- Staffed, Trained, opening team Akira Back
- Developed and implemented innovative marketing strategies to increase brand visibility and customer engagement.
- The Ray Hotel, Ember Grill, Rosewater Rooftop, Lionfish Delray, Johnnie Brown's, Akira Back opening, Delray Beach Market, Cranes Beach House (COMPANY SOLD ASSETS)
SENIOR ASSET MANAGER
Oz Rey -MV 213 Entertainment
07.2019 - 01.2024
- Developed and implemented asset management strategies to optimize $30M portfolio performance
- Oversight for buildout, openings & ongoing operations of multiple Qsr unit franchise , and culinary entertainment concept resturant. Oversaw operations generating annual revenues between $1M and $4M per location.
- Responsible for oversight of Food Hall projects, driving long-term strategic direction and vision. $12M annual revenue supported through on site marketing and operations.
- Organizational team leader for cross-functional departments – supervised staff counts of over 100.
- Manage pre-opening development budgeting and critical paths to ensure proper timelines
- Reopened, rebranded, staffed, trained, and marketed a 9000 sq ft entertainment restaurant post Covid.
- Analyzed market trends to identify growth opportunities and refine product positioning.
- Streamlined marketing processes for improved efficiency and cost savings.
- Developed innovative solutions to address specific business challenges or capitalize on emerging trends in the marketplace.
- Boosted customer loyalty through the development of targeted promotions, incentives, and rewards programs.
- Location’s included Finn Hall in Houston , Smash ATX in Austin, Pizza Studio in Orange County, Ca
EXECUTIVE DIRECTOR OF OPERATIONS DUBAI EXPANSION TASK FORCE
Hakkasan Group
12.2018 - 07.2019
- Recruited for the development and daily operation of Hakkasan Group Entertainment Complex in Dubai, UAE.
- Direct operational success through effective staffing, training, and SOP implementation
- Worldwide hospitality company with establishments across North America, Europe, Middle East, Asia and Africa.
- Purchasing planning for FF&E & OS&E for new build and 7 venues.
VICE PRESIDENT
Mastodon Ventures, Inc.
02.2015 - 12.2018
- Focused on operational analysis of existing hospitality concepts, worked under investment arm to identify potential new concepts and operations for development.
- Maximized shareholder value through growth initiatives and improving operating efficiency
- Labor and operational cost analysis to understand revenue margin potentials
- National strategic advisory/M&A advisory firm focused on emerging growth and middle-market restaurant companies.
CEO/FOUNDER
System Social
05.2015 - 10.2018
- Development and marketing of new concept to utilize employee's participation with social media marketing for hospitality brands
- Developed online application, produced all b2b marketing and sales strategies, and user engagement
- Online Tech company created to help market hospitality brands through employee advocacy app and desktop software platform.
PRESIDENT
Gramercy Management Group (Hard Rock Hotel)
02.2009 - 04.2015
- Hospitality Management Firm providing consulting services and daily operations for nightlife, entertainment, and food and beverage locations.
- Clients Included:
- Hard Rock Hotel San Diego- Operating Partner
- Management Contract for marketing and operation of $12 million nightlife/daylife; food, beverage, and entertainment.
- Rebranded Lobby bar, Rooftop lounge and pool deck.
- Brought weekly International DJ series and talent booking to enhance the lifestyle aspect of the Hard Rock.
- Member of Hotel Executive Committee; creation of opening budget, continuous P&L forecasting, and accountability to ownership.
- Increased department sub-revenues by 50% and reduced labor cost.
- Hospitality Management Firm providing consulting services and daily operations for nightlife, entertainment, and food and beverage locations.
- Queen Mary-Production, Talent Booking and marketing of concert series.
- San Diego Padres/ Petco Park – Talent booking, Concert production and Marketing
- ADDITIONAL LAS VEGAS WORK HISTORY
SENIOR DIRECTOR OPERATIONS
Hard Rock Hotel & Casino
01.2004 - 02.2009
- Managed a department over 300 employees; participated in the development and designed of Hard Rock Beach Club renovation and live music venue.
- Responsible for operational aspects of Body English Nightclub, Wasted Space, The Beach Club and Rehab Pool Party.
- Sat on the Executive Committee; directly responsible for department grossing over $50 million in annual revenues.
DIRECTOR OF MUSIC HALL OPERATIONS
House of Blues at the Mandalay Bay Hotel & Casino
01.2003 - 12.2003
- Responsible for 2200 seat music venue and nightclub, including operations of the Foundation Room for public access nights and events.
GENERAL MANAGER
Light Nightclub at the Bellagio Hotel
01.2002 - 01.2003
- Directly responsible for all operation aspects of the nightclub and banquet events; liaison between Nightclub and Casino.
GENERAL MANAGER
Mist Bar & Lounge, Treasure Island Casino
01.2002 - 12.2002
- Responsible for design, construction, and system implementation of a new lounge inside the casino for the Light Group.
- Pre-opening responsibilities included: design, construction, staffing, liquor control system setup, cash and inventory control and marketing.
Education
Bachelor of Science -
University of Arizona
Tucson, AZSkills
Team leadership
Strategic thinking
Entrepreneurial and innovative
Profit & Loss
Marketing
Branding
Labor Controls
Cost Controls
CPG
Product Manufacturing
Logistics
Project Management
Revenue Analysis
Purchasing & Planning
Lifestyle Marketing
Openings
Timeline
FOUNDER & CEO
Drinksparkplug LLC
01.2024 - Current
VICE PRESIDENT OF FOOD & BEVERAGE
Rosebud INC
01.2022 - 08.2022
SENIOR ASSET MANAGER
Oz Rey -MV 213 Entertainment
07.2019 - 01.2024
EXECUTIVE DIRECTOR OF OPERATIONS DUBAI EXPANSION TASK FORCE
Hakkasan Group
12.2018 - 07.2019
CEO/FOUNDER
System Social
05.2015 - 10.2018
VICE PRESIDENT
Mastodon Ventures, Inc.
02.2015 - 12.2018
PRESIDENT
Gramercy Management Group (Hard Rock Hotel)
02.2009 - 04.2015
SENIOR DIRECTOR OPERATIONS
Hard Rock Hotel & Casino
01.2004 - 02.2009
DIRECTOR OF MUSIC HALL OPERATIONS
House of Blues at the Mandalay Bay Hotel & Casino
01.2003 - 12.2003
GENERAL MANAGER
Light Nightclub at the Bellagio Hotel
01.2002 - 01.2003
GENERAL MANAGER
Mist Bar & Lounge, Treasure Island Casino
01.2002 - 12.2002
Bachelor of Science -
University of Arizona