Andy Lee

VP of Sales, Business Development & Partnerships
Feb 2025 – Present

• Doubled annual ARR target from $1.5M to $3M within 7 months, accelerating growth and strengthening company valuation.
• Established a $6M ARR target for 2026 and currently negotiating three enterprise API partnerships projected to exceed the full-year goal.
• Closed 38 new payroll clients in 7 months, including the top three revenue-generating customers company-wide.
• Landed Bitwage’s largest payroll account, processing $1M+ monthly at 1.3% FX margin plus $2,000 monthly subscription, creating a high-LTV, recurring revenue stream.
• Delivered additional enterprise wins with ARR of $90K and $85K+, both growing month over month.
• Increased existing customer revenue by 10%+ by auditing payment flows, identifying monetization gaps, and executing targeted upsell strategies.
• Built scalable SaaS and FX-margin revenue streams generating $150K in net profit through platform fees, currency spreads, and partner pricing models.
• Played a key role in Bitwage’s acquisition process, participating in multiple diligence calls and presenting a qualified, revenue-backed enterprise pipeline.
• Closed API and Whitelabel partnerships with PSPs, MSBs, and fintech startups across LATAM, India/Pakistan, and Southeast Asia, expanding corridor coverage and FX capabilities.
• Repositioned Bitwage from a payroll-only provider into a full enterprise payments and infrastructure platform.
• Partnered closely with the CEO, CTO, and Head of Product to shape roadmap priorities, pricing strategies, and enterprise product offerings.
• Trained and coached sales teams on enterprise discovery, qualification, pricing strategy, and value-based selling, improving close rates and deal quality.

• Collaborated with CEO and business development team to devise strategies for market expansion in Brazil and Mexico
• Secured and maintained a partnership with Deel for $800,000 in monthly cross border payments
• Collaborated with Upwork for 3.5 million dollars volume resulting in $300,000 revenue
• Worked with CTO to develop a Digital Wallet, highlighting its strategic advantage over competitors.
• Trained Sales Team on selling prepaid cards, resulting in a 45% increase in sales and improved ROI.
• Achieved 100% growth in the Brazilian market, increasing revenue from $1.5 million to $3 million per month in a quarter
• Expanded the Mexican market by 80%, boosting revenue from $1 million to $1.8 million per month in a quarter
• Reduced Customer Acquisition Cost (CAC) by 45% through revised sales tactics, marketing strategies, and a customer-friendly referral program
• Lowered BRL and MXN mark-up charged by banks by .25bps by increasing monthly transaction volume
• Partnered with CTO to develop a batch-payment solution for enterprise level companies
• Granted full authorization by CEO to oversee company operations, collaborating with various departments to enhance competitiveness

• Commenced my journey at Payoneer as a Sales Manager, spearheading all inbound leads for overseas freelancer payments.
• Secured a promotion within a year to Senior Sales Manager, expanding responsibilities to include B2B payments in addition to freelancer, contractor, and virtual assistant transactions.
• Initiated proactive prospecting across diverse SMBs engaged in overseas payments, effectively introducing and advocating for the optimal product to ensure cost-effective wire payments.
• Secured a partnership with Virtual Latinos, and achieved over 50% of Virtual Latino freelancers switching to E-wallet for receiving funds, improving transaction speed compared to traditional ACH or wire payments.
• Established partnership with Walmart Market Place, generating $900,000 in revenue within the first year.
• Transitioned Mid-market players from traditional payment methods to Digital Wallet/Digital card for enhanced ease of overseas fund usage.
• Drove the highest ROI for every conference and event attended, culminating in consistently being selected for frequent business trip assignments to showcase our products to potential clients, contributing to a substantial 30% increase in business partnerships.
• Created daily tasks for newly onboarded sales staff, devising a highly impactful sales pitch for calls and Zoom meetings encompassing strategies for initiating conversations during cold calls, asking pertinent questions, and ultimately, securing meetings to close deals. Resulted in an 80% success rate in converting cold leads into scheduled meetings, and once meetings were set, I achieved a 100% conversion rate.
• Orchestrated the delivery of a compelling value proposition for our products, resulting in a 30% increase in product success.

• Led the end-to-end portfolio management for medium-sized businesses, overseeing acquisition, retention, and growth initiatives.
• Successfully executed all facets of the sales cycle, from generating new business opportunities to expanding pipelines with both new and existing customers and closing deals, contributing an impressive $500K to the company’s bottom line.
• Formulated bespoke, strategic plans and solutions designed to maximize profits, while successfully reducing losses by 25%.
• Collaborated directly with the CEO and C-level executives to secure partnership opportunities with Monex USA, marking a significant achievement in expanding market presence and fostering mutually beneficial collaborations.
• Successfully identified and closed opportunities to hedge foreign exchange payments, resulting in securing a total hedged amount of $200K, and contributing to a 10% reduction in foreign exchange-related risks.

• Executed comprehensive financial business research of the Korea FX market, identifying lucrative new opportunities for growth.
• Developed detailed business plans and executive summaries tailored for the Korean money service business sector.
• Stayed abreast of industry developments by thoroughly researching and understanding new policies, quotes, policy changes, and audits related to FX and money service business.
• Initiated and actively participated in 4 business meetings with lawyers, held 3 key sessions with the Korea Ministry of Finance, and engaged in 2 strategic meetings with the Korea Fintech Centre.
• Orchestrated business financing, devised impactful market penetration strategies, and prepared all aspects of the business roll-out.
• Pioneered the introduction of prepaid travel cards and money service operations at Hop, Inc., spearheading their integration into the market, achieving a 30% market share growth within six months of launch.

• Collaborated seamlessly with CFOs, Controllers, and accountants to formulate sustainable and profitable foreign currency hedging plans and refine product pricing strategies.
• Delivered tailored financial consultation services to corporate clients, resulting in streamlined international accounting processes and improved financial efficiency.
• Conducted in-depth financial analysis, identifying areas for optimization that led to a 15% increase in foreign currency gains
• Consistently made 75-100 cold calls per day, identifying and qualifying an abundance of leads, and converting them into clients with a closing ratio of 10%, the highest in the company
• Successfully converted a lead that resulted in $3million in annual revenue
• Consulted with corporate clients on a regular basis, providing insights on monthly consolidated financial statements and guiding them through quarterly currency conversion and international business reporting.
• Managed and analyzed corporate client interactions and data throughout their lifecycle, enhancing business relationships and ensuring client retention.
• Provided strategic consultation on various financial functions, including accounts payable, bank reconciliations, basic bookkeeping, and international payroll.
• Established successful collaborations across a diverse range of industries, such as consulting services, non-profit organizations, wine and specialty beverage importers, heavy equipment and machinery manufacturers and distributors, automobile, and fashion.
• Partnered with CFOs and Controllers to facilitate the preparation of financial forecasts, leveraging historical data and trends for comprehensive insights.