Hi, I’m
ANGEL QUIROZ
Ventura,CA
Summary
Strategic Product Owner with extensive corporate experience developing and implementing innovative digital, internal and external communication strategies. Presents advanced writing, strategic planning and corporate communications skills. Committed to supporting company's initiatives and programs.
Overview
24
years of professional experience
Work History
NATIONAL VETERINARY ASSOCIATESAgoura Hills, CA
MARKETING TECHNOLOGY MANAGER
07.2021 - 05.2023
Job overview
- Collaborated with analytics team to implement GTM (Google Tag Manager) across our PIM (Product Information Management) system
- Developed a streamlined Customer Journey within Pet Resorts web properties
- Partnered with SEO expert to increase SERP position across all Pet Resort websites
- 94% of locations sit in the top 3 positions for targeted search terms
- Streamlined client communications by implementing bi-weekly meetings with product stakeholders
- Collaborated with marketing knowledge services to reduce redundancy in the ServiceNow process
- This resulted in decreased duplicate tickets, reduced time to complete tasks, and increased client satisfaction
- Partnered with Pet Resort operations to update coordinated division-wide manual price changes across 150+ websites
- Led the team plan to automate price updates and syndicate across all product touch points
- Created and implemented a strategy to communicate and encourage the release of our mobile application, making it easier for our audience to understand the app concept when viewing it on a desktop browser.
- Managed implementation of new technological improvements resulting in increased efficiency.
- Analyzed client business processes to propose optimal software applications for unique requirements.
PRINCESS CRUISE LINESSanta Clarita, CA
Web Lead | Product Owner
12.2015 - 07.2021
Job overview
- Princess.com and Cruise Personalizer, a pre-cruise and secondary revenue application
- Leading site-wide translation and localization initiative in order to add local language to a global web presence
- Leading the unification of princess.com’s authentication system with Carnival corporation’s OCEAN platform
- Setting the vision and roadmap for princess.com and Cruise Personalizer’s modernized web experience
- Led transformation of Cruise Personalizer from pre-cruise planner and voyage preparation to secondary revenue stream for pre-cruise and third-party purchases creating new revenue of 40 million per month
- Conduct routine website experiments using multivariate testing tools to maximize effectiveness of this channel
- Provide strategic and tactical leadership to marketing on how to effectively increase conversion rates
- Use data to drive insights in order to analyze and optimize princess.com for maximum revenue potential and lead generation.
- Owned and prioritized product backlog.
- Oversaw entire product deployments from vision and creation to rollout and delivery.
- Brainstormed with peers and other members of design team to determine enhancements and product features.
RUSS REIDPasadena, CA
SENIOR DIGITAL TECHNOLOGIST
09.2012 - 11.2015
Job overview
- Manage vendor relations as well evaluate and add new vendors to our ecosystem – leading to implementation of turnkey products, which have shown double-digit donation increase for multiple clients
- Managed all digital product creation for our clients
- This led to their first profitable web-site deployments as well as a 30% decrease in production time for their email deliveries
- Provide strategic and tactical leadership to the company and clients for all digital initiatives
- Establish new processes for products in development and in production, which led to an overall decrease in production time for all existing products
- Establish and implement policies, procedures and projects that reflect the mission and goals of our clients
- Provide IT leadership to extend and improve the digital services we offer our clients.
SOUTHERN CALIFORNIA EDISONRosemead, CA
PROJECT MANAGER
08.2009 - 09.2012
Job overview
- Restructured user interface and information architecture of employee intranet increasing use and decreasing wasted time on page as reported by Google analytics
- Managed transformation of company goals area of portal increasing usage among employees by over 30%
- Coordinated strategic initiative roadshows increasing employee participation in portal user testing by 15%
- Aligned EMG and SCE intranet reducing time-to-publish of enterprise-wide messages
- Managed the development of and deployment of inside.edison.com using AEM content management platform
- Implemented Google analytics throughout intranet resulting in a metrics driven content strategy
- Developed concept and strategy for a virtual executive speaker resource center.
- Monitored project performance to identify areas of improvement and make adjustments.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Achieved project deadlines by coordinating with contractors to manage performance.
- Developed and initiated projects, managed costs, and monitored performance.
- Negotiated and managed third-party contracts related to project deliverables.
THE WALT DISNEY COMPANYNorth Hollywood, CA
MANAGER, E-Communications
04.2009 - 08.2009
Job overview
- Envisioned DIMG portal presence keeping in mind current portal standards as well as aligning to Project Jupiter — DIMGs’ site-wide realignment project to add navigation themes to like web properties
- Developed and executed strategy to streamline bulk email notes to DIMG employees
- Spearheaded unification of multiple intranets to the common enterprise platform, while maintaining access to proprietary technologies
- Managed division’s community investment strategy culminating in a signature program for DIMG
- Conceived DIMGs’ first electronic newsletter and developed a method to push via a central content solution
- Formulated strategy and implemented the first live global webcasts DIMG had successfully implemented.
THE WALT DISNEY COMPANYBurbank, CA
SUPERVISOR, EMPLOYEE COMMUNICATIONS
04.2005 - 04.2009
Job overview
- Recommended strategies leading to an enterprise-wide initiative refocusing the company intranet in an effort to align all business units with a common user experience and style
- Represented Corporate Communications on the enterprise-wide governance team recommending design and technical standards for the enterprise portal, resulting in consolidation of company-wide communications and establishing a “one company” voice approach
- Led strategy and implementation of employee discounts program, saving roughly 3,000 hours per year
- Designed, launched, and edited the Company CIO Blog
- Developed company-wide social networking policy and formed internal social networking communities, increasing knowledge retention within the company
- Created streamlined user interface for enterprise-wide remote access solution, decreasing time to access Disney network as well as allowing the decommissioning of our Citrix and VPN systems
- Developed strategy to measure effectiveness of communications via portal metrics and social media.
THE WALT DISNEY COMPANYBurbank, CA
SENIOR COMMUNICATIONS SPECIALIST
12.2003 - 03.2005
Job overview
- Developed strategic direction for the employee communications portal including reviewing and assessing industry best practices, employee interaction patterns and the analysis of new technologies
- Created a directory application and new search system, which led to increased satisfaction as measured by a 20% increase in site usage
- Led training of more than 100 users on GoPublish, Disney’s content management system, significantly decreasing time to publish web content
- Selected, managed and coached staff
- Conducted yearly performance planning with staff
- Evaluated new and emerging technologies to facilitate communication with employees
- Emergency Operations Center tier 1 employee
- Led electronic communications area.
- Took photographs and videos during special events for employee newsletter.
- Maintained corporate website using content management systems and associated plugins.
THE WALT DISNEY COMPANY
WEB SITE SPECIALIST
01.2000 - 11.2003
Job overview
- Integral to effort that successfully lobbied senior management for $14 million to implement and launch a unified Intranet portal
- This allowed us to decommission costly servers and redundant web sites
- As product manager, led a team of designers to create a user interface for global intranet.
The Walt Disney CompanyBurbank, CA
Employee Communications Representative
06.1999 - 01.2000
Job overview
- For company newsletter with a worldwide circulation of 35,000
- Created marketing pieces to educate more than 8,000 employees, informing them of local events
- Led department transition from PageMaker to QuarkXpress, decreasing expenses by roughly 5%
- Managed corporate intranet
- Emergency Operations Center tier 2 employee, logistics.
Education
Ventura CollegeVentura, CA
Associate of Arts
California State UniversityNorthridge, CA
Bachelor of Arts from History
Skills
- Adobe Marketing Cloud
- Microsoft Office
- Content Management Systems
- Client Meetings
- Acceptance Criteria
- Story Planning
- Agile Framework
- Technical Acumen
- Functional and Business Requirements
- User Acceptance Testing (UAT)
- Managing Multiple Projects
- Product Development and Launch
- Mockups and Prototypes
- Online and mobile consumer marketing tools
Languages
Spanish
Native or Bilingual
Timeline
MARKETING TECHNOLOGY MANAGER
NATIONAL VETERINARY ASSOCIATES
07.2021 - 05.2023
Web Lead | Product Owner
PRINCESS CRUISE LINES
12.2015 - 07.2021
SENIOR DIGITAL TECHNOLOGIST
RUSS REID
09.2012 - 11.2015
PROJECT MANAGER
SOUTHERN CALIFORNIA EDISON
08.2009 - 09.2012
MANAGER, E-Communications
THE WALT DISNEY COMPANY
04.2009 - 08.2009
SUPERVISOR, EMPLOYEE COMMUNICATIONS
THE WALT DISNEY COMPANY
04.2005 - 04.2009
SENIOR COMMUNICATIONS SPECIALIST
THE WALT DISNEY COMPANY
12.2003 - 03.2005
WEB SITE SPECIALIST
THE WALT DISNEY COMPANY
01.2000 - 11.2003
Employee Communications Representative
The Walt Disney Company
06.1999 - 01.2000
Ventura College
Associate of Arts
California State University
Bachelor of Arts from History