Angela Cherland

Achieved client vision and marketing objectives by collaborating with various departments.

• Analyzed data, assembled reports and presentations to share insights and recommendations with stakeholders.
• Supported launch of new operational team to drive speed to market and efficiency of member communications.

Led B2B and B2C divisional marketing, advertising and fulfillment for Medicare Group Retiree products.

• Built a high-performing team of 27 associates that supported year-over-year growth that ranged from 60% to 200%, and an average client retention rate of 95%.
• Developed and launched first value proposition and clinical story for Medicare Group Retiree product.
• Cultivated a high-performance culture within the team by setting clear expectations for associates at all levels, providing regular feedback, and recognizing achievement.
• Drove digital transformation efforts within the organization by implementing advanced technology solutions that streamlined workflows and decreased cost by 20%.
• Collaborated closely with various department heads on strategic planning initiatives to ensure alignment between corporate goals.
• Managed multi-million dollar budgets responsibly, achieving cost savings and ensuring resources were allocated effectively.

Led multi-media B2C marketing campaigns to drive acquisition, retention and member engagement for Medicare Group Retiree products.

• Developed annual marketing plans to support 251 clients and Go-to-market campaigns for new clients.
• Built an Account Based team to support custom marketing needs of high-profile clients.
• Led re-imaging of prospect and member communications based upon research and competitive analysis learning.
• Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.

Directed the implementation of new automation technology to support complex versioning of collateral materials.

Consulted with clients on business issues and developed innovative, high-impact proposals.

• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Managed social media platforms, enhancing online presence and fostering community engagement.
• Crafted compelling content for websites, email campaigns, and other marketing materials to increase brand visibility and sales.
• Assessed campaign performance through data analysis to continuously refine strategies for maximum impact.

Led cross-functional teams on the strategic planning through launch of direct response advertising and marketing campaigns. Also supported new business efforts for the Los Angeles office.

• Led new business proposal that attributed to winning Intuit as a new client. Product lines included Turbo Tax, Quickbooks and Intuit Websites.
• Developed comprehensive marketing and media plans that aligned with clients lead and sales goals.
• Built integrated media plans that included an optimal mix of digital, direct response, and traditional media platforms.
• Analyzed campaign results and provided recommendations for optimizing media strategies to achieve quantified goals.
• Led new business initiatives to expand portfolio of clients.

Direct response marketing lead for PacifiCare client and new business.

• Successfully launched a new Pharmacy product for PacifiCare that exceed membership goals by 15% and contributed more than $100 million in revenue.
• Retrofitted client's database to support attribution of sales directly to media buys.
• Facilitated weekly campaign analysis reporting with PacifiCare's CEO, CMO and other key marketing executives.
• Represented agency expertise in direct response media, data analysis and reporting for client presentations and new business initiatives.