Angela Kuiper
Laguna Beach,CA
Summary
I am an experienced digital content writer and marketing professional with a focus on the healthcare industry. I am dedicated to leveraging my skills to drive impactful results.
Overview
14
14
years of professional experience
Work History
Consumer Copywriter
Metagenics
09.2023 - Current
- Develop compelling and effective copy for campaigns across digital and social channels (including digital, video, and experiential)
- Write health and wellness blogs related to Metagenics products
- Develop creative briefs for the internal creative team, delivering thoughtful solutions to client briefs
- Support day-to-day creative deliverables such as emails, social posts, product detail, landing, and category pages
- Manage projects' creative assets and schedules to ensure on-time deliverables
- Stay current on trends in culture and technology beyond advertising.
Freelance Writer
Children’s National Hospital
10.2019 - Current
- Wrote the web content for the Pediatric Colorectal & Pelvic Reconstruction Program
- Authored several articles based off Dr
- Marc Levitt’s research for patients and families in the Pediatric Colorectal & Pelvic Reconstruction Program
- Interviewed clinicians, patients, and families to develop patient stories and blog articles
- Authored multiple patient stories across a variety of pediatric service lines
- Collaborate with the marketing team and across multiple service lines to develop content.
Senior Marketing Manager, Educational Content & Web
Management Inc.
05.2022 - 08.2023
- Implemented new content strategies to increase brand awareness and visibility of the educational portfolio for CMI’s largest client, the Association of Cancer Community Centers (ACCC)
- Supported the overall marketing strategy and work cross-departmentally to position educational content that resonates with ACCC membership as well as engage and attract new audiences
- Applied writing and editing skills to translate complex clinical, programmatic, business and policy issues into clear, concise prose across the website to a multidisciplinary healthcare audience
- Conducted regular content audits to maintain high standards for information architecture and overall user experience
- Optimized web content and features for SEO and collaborate with internal team members to ensure best practices are followed
- Served as the editorial and marketing lead for education programs, including the development of communication plans; writing copy for deliverables; and execute on marketing tactics.
Senior Writer and Marketing Specialist
UCI Health
03.2020 - 08.2023
- Wrote custom web content and edit website copy for Health Advancement
- Collaborated with other departments across the health system to create custom web content for various healthcare services
- Developed content for department newsletters, brochures, marketing campaigns, proposals, and various marketing collateral
- Interviewed UCI donors to develop articles on the impact of their gift
- Interviewed patients and families to develop patient stories and blog articles.
Senior Writer and Marketing Associate
Moving Minds LLC
05.2013 - 03.2020
- Responsible for brainstorming, creating, and transforming ideas into relevant content for consumers and professionals
- Developed customized content for six independent eating disorders and addiction medicine centers websites
- Wrote blog articles and newsletter items for patients and families suffering from alcohol and drug dependency, dual disorders, eating disorders, obesity, chronic pain, and mental illness
- Wrote copy for clients digital advertising campaigns based on search engine optimization techniques; i.e
- Created banner ads
- Wrote clear and persuasive copy for brochures, ads, and other means of advertising
- Developed content calendar for each center.
Web and SEO Copywriter
Penn Medicine
05.2012 - 02.2020
- Lead content developer responsible for managing service line site maps, editing, and writing content, condensing a 50,000‐page site to a 10,000-page site using a new content management system, and training additional content writers on new site architecture and digital writing style guidelines
- Managed and completed various website content updates, including physician profiles and event calendars
- Interviewed key physicians across multiple service lines, including orthopedics and otorhinolaryngology, wrote technical articles for targeted newsletters distributed to referring community and consumers
- Increase Google snippets in organic search for multiple service lines by developing strong link relationships between pages
- Proficient in client’s content management system; responsible for creating new pages and ensuring clean html code.
Senior Writer and Marketing Specialist
UCLA Health
04.2019 - 12.2019
- Wrote custom web content and edited website copy for a variety of service lines across the UCLA Health System
- Collaborated with other departments across the health system to create innovative content ideas for various marketing campaigns
- Developed content for facility brochures, flyers, posters, and marketing collateral
- Interviewed patients and families to develop patient stories and blog articles.
Senior Writer and Marketing Specialist
Prospira PainCare
03.2013 - 05.2014
- Worked closely with CMO and Marketing Director to write content for social media, blogs, and brand positioning statement
- Developed content for facility brochures and marketing collateral
- Developed patient stories for the website
- Developed and managed content calendar
- Wrote blog articles.
Copywriter
Halifax Health
05.2011 - 04.2012
- Wrote website copy for various service areas including Women & Infant Health, Oncology, Orthopedics and Neurosurgery for the purposes of patient education and website optimization
- Supported email nurturing campaigns by writing targeted content such as an obstetrics newsletter to cultivate loyalty with existing and potential patients
- Collaborated with clients to develop marketing plans for specific service areas.
Grants Coordinator
Illumination Foundation
01.2010 - 05.2011
- Wrote and edited grant proposals and applications for various programs
- Researched grant-making organizations and analyzed them to identify likely funding sources for specific projects
- Researched current trends and best practices in homelessness intervention strategies
- Developed budget projections for the most effective allocation of grant funding.
Education
Bachelor of Arts Sociology, Concentration on Children, Youth & Families -
California State University - San Marcos, California
Skills
- Experienced copywriter
- Web writer
- Editor
- Digital content
- Campaigns
- Collateral
- Sitemap development
- Web information architecture
- Interviewer of subject matter specialists
- Content strategy
- Blog post writing
- Product description writing
- Ad copywriting
- Content management systems
- Newsletter creation
- Email marketing
- Building long-term client relationships
- Deadline-driven
- Meticulous with detail
Writingsamples
angelakuiper.contently.com
Timeline
Consumer Copywriter
Metagenics
09.2023 - Current
Senior Marketing Manager, Educational Content & Web
Management Inc.
05.2022 - 08.2023
Senior Writer and Marketing Specialist
UCI Health
03.2020 - 08.2023
Freelance Writer
Children’s National Hospital
10.2019 - Current
Senior Writer and Marketing Specialist
UCLA Health
04.2019 - 12.2019
Senior Writer and Marketing Associate
Moving Minds LLC
05.2013 - 03.2020
Senior Writer and Marketing Specialist
Prospira PainCare
03.2013 - 05.2014
Web and SEO Copywriter
Penn Medicine
05.2012 - 02.2020
Copywriter
Halifax Health
05.2011 - 04.2012
Grants Coordinator
Illumination Foundation
01.2010 - 05.2011
Bachelor of Arts Sociology, Concentration on Children, Youth & Families -
California State University - San Marcos, California
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