Dance, DJ, Experiential Events, Art
ANGELA LIMA
Events, Sales, Marketing Professional
Marina Del Rey,CA
Summary
An executive initiator with a demonstrated history of Sales, Marketing, Merchandising & Management with 15+ years of experience in the healthy Food & Beverage/CPG & Design/Fashion industries. Skilled in Website Development & Digital Media, Branding & Product Launches, Sales, Event Management & Team Leadership. FUNCTIONAL EXPERTISE Team Building and Management Systematize Operations and Create SOPs Event Planning and Production Website Architecture & Digital Media Development Building & Leveraging Strategic Relationships Sales Expertise and Brand Representation FUNCTIONAL EXPERTISE DEMONSTRATED Enthusiastic [Type of Media] Media Intern looking to gain a deeper understanding of [Industry] and learn from a high-performance team. Currently finalizing [Title] degree in [Discipline] and pursuing real-world experience.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Digital Media & Marketing Consultant
s
10.2018
- Planned & implemented main client- Hail Merry's new website in March 16’, ran monthly blog & newsletter
- Website Plan & Implementation: Orchestrated website redesign & conversion from Magento to Squarespace platform
- Devised 1.5-month timeline & milestones, led weekly creative development & status update meetings with owner & graphic designer
- Planned sitemap, coordinated all content with graphic designer & founder, completed on time for rebranding launch prior to Natural Products Expo March 2016
- Monthly Newsletter Author: Concept monthly theme & special offers, wrote sections copy, & created photos & graphics content, Hail Merry Newsletter 20K subscribers, AudioMicro 140K subscribers, AdRev, GL
- Lifestyle Blog Management: Wrote articles or arranged guest posts for Hail Merry Wordpress based healthy lifestyle & recipe blog, featuring Hail Merry products to create a sticky environment, brand image, and customer interaction & info
- Event Production- Personal
- All Hallows Eve Ball- October 2016 – 850+ Attendees, Performers, Liquor Sponsors, Product Sponsors, 2 DJ stages
- Haunted Pirate’
Project organizer & leader
Camp Charlie Inc
01.2011
- Special event producing assistance- annually from, to 2016
- Planning Committee & Sponsor Connector- Genius Loci Fest – 2015, 2016, 2017, 2018
- AirBnB Superhost for 1 Year- 5 Star Rating 2015
- AirBnB Communications Host for family property in Santa Fe
Marketing & Sales Manager / Account Manager
ADREV, Technology company
03.2018 - Current
- Digital Rights Management, YouTube Partner – B2B + B2C SAAS, servicing the Music Industry- helping Artists & Creators monetize on YouTube
- Audiomicro music licensing E-commerce site
- Primary Marketing employee for 3 years, then switched to Account Management
- While head of Marketing created content & managed social media accounts, led team to redesign Adrev website, branding, & logo
- Organized company events including an international summit and client-facing events, managed Ad placement, managed 1 monthly newsletter to 100k subscribers, managed another newsletter with a 85% open rate, Mandrill transactional emails, Blog management- topic ideation, curation, graphics & images, send schedule & reporting, assistance with SOPs & training guides, pitch deck creation per lead
- Acct Mgmt- Onboard & offboard partners, relationship building, multiple accounts management & education.
Merchandising Manager
WEST USA
01.2018 - Current
- Founded AE consulting- specializing in brand support, digital media, website architecture, & event production
- Continued working for Hail Merry as a consultant to build new website & manage Blog & Newsletter, while growing Digital Marketing & Events business, servicing clients like Genius Loci Fest, AudioMicro, AdRev, etc., Managed Merch & Demo teams and program to audit performance, capture data, & safeguard sell through
- Team Building & Management: Recruited, interviewed & trained 2 regional teams of area reps in Texas & NorCal to ensure quality retail merchandising, build client relationships, & perform in-store demos to increase exposure & support sales numbers for top accounts; Whole Foods Market, H.E.B
- Grocers, & Raley’s Grocers
- Systematized Role Guidelines & Procedures: Created Job descriptions as well as SOP Handbooks for Field Rep & Demo Specialist roles
- Quantified KPIs to gauge successful demo & merchandising progress & relations
- CRM Tool Author: Built Canvas App for Field Rep data capture & researched to discover a better Mobile CRM- Repsly, with more advanced data reporting capabilities
- Built reports, customized lists for efficiency
- Annual Demo Budget & Forecast: Analyzed past Demo costs & data and created plan & budget forecast
- Brand Representation & Sales Skills: Presented line to strategic retail partners & natural distributor in SoCal
- Represented brand at industry tradeshows & special events including SXSW & Genius Loci Festival.
FRESHBEV LLC, RIPE CRAFT JUICE
07.2016 - 12.2017
- The market innovator crafting HPP, Cold Pressed Juice with 50+ employees and 8M+ in revenue, selling at Whole Foods Market, HEB Grocers, MGM Casinos, Tao Group, Levy Stadiums, Caribbean Cruise lines, etc.
Entrepreneur & Website Designer
AKASHIC ENTERPRISES CONSULTING & EVENTS
02.2015 - 01.2016
- SpiritTats.com, AkashicEnterprises.com
- Community Event Organizer & DJ - Annual Free Beach Gatherings – “Venice Tribe July 4th” & “Beach Beats” series -200-800 ppl
- Halloween Event Production- First “for profit” party (with 800+ attendees) was the most lucrative event ever thrown at the venue.
Regional Market VP
HAIL MERRY LLC
03.2010 - 01.2015
- One of first 10 employees for this now, multi-million-dollar healthy refrigerated snacks company, selling nationally to retailers including Whole Foods, Safeway, Natural Grocers, H-E-B, Virgin Airlines, Costco & more
- Head up West Coast sales & marketing efforts
- Grew SoCal to the top-selling region within a year of launch
- On Digital Marketing & Events Team, 5-time award winner at Natural Products Expo
- Ran all local events
- Product Launch & Sales: Turned on 100+ accounts in SoCal, including major chains such as Whole Foods, Natural Grocers, Mother’s Market, Jimbo’s, & Lassen’s
- Correspond monthly to initiate orders & resolve issues
- Developed SOPs & Responses: Created E-Commerce Shipping systems & procedures as well as Customer Service guidelines & prepared responses
- Trained customer service staff to handle issues & by FDA standards
- Website Launch & Content Manager: Formulated sitemap, design & led developers to build first company website in March 2013
- Manage backend & monthly updates with Magento CMS based on team initiatives.
Vice President
RUBBER DUCK BRAND
10.2008 - 08.2009
- Danish Footwear & Accessories brand, selling internationally with top markets in USA, Scandinavia, & Japan
- VP of Sales & Marketing, of U.S
- Office, leading Sales Team & all marketing & PR efforts & events with U.S
- President
- Led National Sales Reps: Hired and coordinated with independent reps and showrooms across the U.S., creating sales goals for each territory
- Planned & participated in all tradeshows and key account acquisitions
- Strategic Marketing & Tradeshows: Brand management thru creative media, ambassadors, & tradeshows
- Plan Seasonal Production Order: Planned each production order based on sales, trends analytics & OTB
- Develop SOPs: Streamlined operational business practices for improved financial safety & cost reduction
- PR Liaison: Strategically planned growth and PR exposure through events, celebrity spots, releases & ads.
Managing Director
DESIGNER’S CALL/ STORM INTERIORS
10.2007 - 10.2008
- Storm Interiors new biz venture offered design service packages for limited time & budget using e-biz practices
- Designer’s Call
- Collaborated with the owner to create the website, offerings, & sales process from concept to completion
- Entrepreneurial Problem Solving: Spearheaded startup; organize internal processes, growth plan & packages, strategize marketing & sales techniques, build website & data capture survey, launch, & market DC
- Project Coordinator: Led website project with web designer
- Teamed with graphic designer for deliverables
- Design Assistant: Maintained design library &materials, vendor meetings, shopping, staging, & photoshoots.
Fashion Brand Sales Representative
REVOLVER / DERELICTE / MK SPORTSWEAR
04.2004 - 10.2007
- Multi-Line Showrooms or Corporate Showrooms)
- Sales Rep for Brands such as Original Penguin, Robert Graham, William Rast (Justin Timberlake’s), King Baby Jewelry, Retro Sport, Old Stud Belts, Kasil Denim, Revolver
- Rocked Tradeshows, surpassed sales goals (100k+).
Education
Bachelor of Science -
University of North Texas- UNT
Digital Retailing Degree, Fashion Merchandising Degree - Business
Skills
Computer SkillsMS Excel (advanced), MS Office Suite Design Software: Adobe Illustrator, Adobe Photoshop, Adobe LightroomContent Management (CMS): Optimal Publisher, Magento, Springbot Web Authoring Platforms: Squarespace, Shopify, Wix, GoDaddy Website Builder, (advanced) HTML, CSS (basic) Blog: Wordpress CRM: SalesForce, Canvas, RepslyEmail Marketing: Mustang List, Constant Contact, MailChimp, (advanced) Project Management: Basecamp, Trello, Asana
Accomplishments
Events: Highest grossing event at Mission Control in 8 years- 850 tickets sold.
Certification
Google Ads Search Certification
Interests
Timeline
Google Ads Search Certification
08-2021
Digital Media & Marketing Consultant
s
10.2018
Marketing & Sales Manager / Account Manager
ADREV, Technology company
03.2018 - Current
Merchandising Manager
WEST USA
01.2018 - Current
FRESHBEV LLC, RIPE CRAFT JUICE
07.2016 - 12.2017
Entrepreneur & Website Designer
AKASHIC ENTERPRISES CONSULTING & EVENTS
02.2015 - 01.2016
Project organizer & leader
Camp Charlie Inc
01.2011
Regional Market VP
HAIL MERRY LLC
03.2010 - 01.2015
Vice President
RUBBER DUCK BRAND
10.2008 - 08.2009
Managing Director
DESIGNER’S CALL/ STORM INTERIORS
10.2007 - 10.2008
Fashion Brand Sales Representative
REVOLVER / DERELICTE / MK SPORTSWEAR
04.2004 - 10.2007
Bachelor of Science -
University of North Texas- UNT