Summary
Overview
Work History
Education
Skills
Passions
Languages
Timeline
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ANGELA SONG

San Jose,CA

Summary

Accomplished Product Marketing Leader with over 15 years of experience in digital product management and AI-driven innovations. Expertise in developing strategic roadmaps, leading cross-functional teams, and implementing effective go-to-market strategies. Proven track record in driving product excellence and aligning business objectives across global tech platforms.

Overview

17
17
years of professional experience
6
6
years of post-secondary education

Work History

Ads Platform Product Marketing Lead

TikTok for Business
4 2020 - Current
  • Directed the global strategy and execution of TikTok Ads Interface products, boosting product adoption and user satisfaction, increasing CSAT from 3.5 to 4.0+ globally
  • Developed and launched Ticketing System, Issue Management System, and AI bot, streamlining operations and improving internal efficiency by 20%
  • Executed strategic initiatives that increased product adoption rates by 15% and improved user engagement metrics by 10%
  • Developed and implemented training programs and SOPs that aligned global business units with strategic goals, enhancing transparency and operational excellence
  • Built and led global team, fostering career growth through mentoring and training, achieving a 25% increase in team performance.

Senior Product Manager

Nations Info Corp
01.2013 - 02.2020
  • Developed and executed product strategies that boosted sales conversion by 20%, improved retention by 12%, and reduced cancellations by 8%
  • Spearheaded new product content development, driving portfolio returns by 5% YoY
  • Innovated technology platforms, reducing abandoned customer service calls by 30% and optimizing billing processes, increasing transaction success by 15%
  • Introduced a new credit product, enhancing user experience and increasing conversion rates by 18%
  • Developed a prioritization framework for product innovation, leading to executive adoption of key features, driving a 10% growth in product adoption
  • Promoted for leadership excellence; led a team to develop a Customer Feedback model, increasing retention by 12% within 6 months
  • Leveraged customer insights to deliver strategic recommendations, accelerating decision-making and enhancing product-market fit by 10%.

Senior Strategy Consultant

CISDI Engineering Consulting Co., Ltd
01.2011 - 05.2011
  • Collaborated with Chongqing government to enhance company fulfillment rates, contributing to a 23% GDP growth and securing the city's top GDP rank in Southeast China
  • Created industry profiles and acquisition plans, driving a $300M GDP growth in Chongqing.

Consultant

Capgemini Consulting
09.2007 - 12.2010
  • Provided strategic consulting services, optimizing client operations and contributing to multiple successful project completions.

Education

M.B.A, Full-Time Program -

Hult International Business School
Boston, MA
08.2010 - 05.2012

Bachelor of Arts in Economics, Risk Management -

Peking University
Beijing, China
07.2003 - 05.2007

Skills

Product Roadmaps

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Passions

  • National-level volleyball player
  • Dog lover
  • Snowboarder

Languages

Chinese (Mandarin)
Native or Bilingual

Timeline

Senior Product Manager

Nations Info Corp
01.2013 - 02.2020

Senior Strategy Consultant

CISDI Engineering Consulting Co., Ltd
01.2011 - 05.2011

M.B.A, Full-Time Program -

Hult International Business School
08.2010 - 05.2012

Consultant

Capgemini Consulting
09.2007 - 12.2010

Bachelor of Arts in Economics, Risk Management -

Peking University
07.2003 - 05.2007

Ads Platform Product Marketing Lead

TikTok for Business
4 2020 - Current

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ANGELA SONG