ANGELA SONG
San Jose,CA
Summary
Accomplished Product Marketing Leader with over 15 years of experience in digital product management and AI-driven innovations. Expertise in developing strategic roadmaps, leading cross-functional teams, and implementing effective go-to-market strategies. Proven track record in driving product excellence and aligning business objectives across global tech platforms.
Overview
17
17
years of professional experience
6
6
years of post-secondary education
Work History
Ads Platform Product Marketing Lead
TikTok for Business
4 2020 - Current
- Directed the global strategy and execution of TikTok Ads Interface products, boosting product adoption and user satisfaction, increasing CSAT from 3.5 to 4.0+ globally
- Developed and launched Ticketing System, Issue Management System, and AI bot, streamlining operations and improving internal efficiency by 20%
- Executed strategic initiatives that increased product adoption rates by 15% and improved user engagement metrics by 10%
- Developed and implemented training programs and SOPs that aligned global business units with strategic goals, enhancing transparency and operational excellence
- Built and led global team, fostering career growth through mentoring and training, achieving a 25% increase in team performance.
Senior Product Manager
Nations Info Corp
01.2013 - 02.2020
- Developed and executed product strategies that boosted sales conversion by 20%, improved retention by 12%, and reduced cancellations by 8%
- Spearheaded new product content development, driving portfolio returns by 5% YoY
- Innovated technology platforms, reducing abandoned customer service calls by 30% and optimizing billing processes, increasing transaction success by 15%
- Introduced a new credit product, enhancing user experience and increasing conversion rates by 18%
- Developed a prioritization framework for product innovation, leading to executive adoption of key features, driving a 10% growth in product adoption
- Promoted for leadership excellence; led a team to develop a Customer Feedback model, increasing retention by 12% within 6 months
- Leveraged customer insights to deliver strategic recommendations, accelerating decision-making and enhancing product-market fit by 10%.
Senior Strategy Consultant
CISDI Engineering Consulting Co., Ltd
01.2011 - 05.2011
- Collaborated with Chongqing government to enhance company fulfillment rates, contributing to a 23% GDP growth and securing the city's top GDP rank in Southeast China
- Created industry profiles and acquisition plans, driving a $300M GDP growth in Chongqing.
Consultant
Capgemini Consulting
09.2007 - 12.2010
- Provided strategic consulting services, optimizing client operations and contributing to multiple successful project completions.
Education
M.B.A, Full-Time Program -
Hult International Business School
Boston, MA 08.2010 - 05.2012
Bachelor of Arts in Economics, Risk Management -
Peking University
Beijing, China 07.2003 - 05.2007
Skills
Product Roadmaps
Product Lifecycle Management
Stakeholder Management
Competitive Market Analysis
Cross-Functional Collaboration
Strategic Planning
Cross Functional Leadership
Product positioning
Product marketing
Go-to-Market Strategies
SQL
Business Needs Analysis
Passions
- National-level volleyball player
- Dog lover
- Snowboarder
Languages
Chinese (Mandarin)
Native or Bilingual
Timeline
Senior Product Manager
Nations Info Corp
01.2013 - 02.2020
Senior Strategy Consultant
CISDI Engineering Consulting Co., Ltd
01.2011 - 05.2011
M.B.A, Full-Time Program -
Hult International Business School
08.2010 - 05.2012
Consultant
Capgemini Consulting
09.2007 - 12.2010
Bachelor of Arts in Economics, Risk Management -
Peking University
07.2003 - 05.2007
Ads Platform Product Marketing Lead
TikTok for Business
4 2020 - Current