Angela Bowers
New York,NY
Summary
Executive leader with COO-level scope driving global creator operations, livestreaming talent, partnerships, business development, content, production, and brand activations across multi-platform ecosystems. Oversees teams of 25 globally and supports 200,000+ active creators across five in-house live streaming apps. Trusted partner to GM and SVP of Product, translating creator needs into scalable systems, revenue growth, and platform innovation. Proven track record of rapidly scaling audiences, improving creator satisfaction, and executing high-impact live events and sponsorship initiatives. Deep expertise in creator economies, talent relations, large-scale events, and emerging technology.
Overview
18
18
years of professional experience
Work History
Director of LIvestreaming & Influencer Management
ParshipMeet Group
New Hope, PA
07.2025 - Current
- Scaled creator ecosystem to support 200K+ active creators across five proprietary livestreaming platforms, enhancing engagement and platform utilization
- Tripled social reach and audience growth in under 5 months through creator-led growth and content strategy
- Increased creator CSAT by 13 points by rebuilding creator development and support frameworks, leading to higher creator satisfaction and retention
- Leading execution of a $500K+ global live industry convention, overseeing talent, production, partnerships, and operations
- Architect and owner of a six-figure sponsorship and brand revenue strategy for 2026
- Manage and scale a 25-person global team, aligning talent, partnerships, production, and operations to company objectives
- Drove cross-functional strategy with Product, GM, and senior leadership to enhance creator tooling, monetization, and retention, aligning initiatives with company growth objectives
Head of Talent, Apple Music
Apple
New York, United States
11.2022 - 12.2024
- Global Head of On Air Talent for Apple Music Radio. Los Angeles, Nashville, New York, London, Paris & Berlin. Spearheaded Apple Music internal on air talent department with over 40 global direct reports.
- Coordinated large-scale brand activations for Super Bowl LVII and LVIII, enhancing Apple Music's visibility and engagement.
- Negotiated talent contracts and selected talent for Apple media opportunities, ensuring alignment with brand objectives and maximizing impact.
Lead, Creator Talent Relations
Amazon Games
New York, United States
05.2022 - 11.2022
- Led gaming creator strategy for Twitch content and partnerships, enhancing creator engagement and brand visibility in Amazon Games.
- Managed brand partnerships and creator activations for League of Legends, collaborating with top talent like Mr. Beast, Ninja, Doublelift, Ludwig & Sapnap, resulting in doubled year-over-year viewership.
VP Global Instructor Talent Development
Peloton Interactive
New York City, Metropolitan Area
12.2020 - 09.2021
- Led global celebrity talent team to leverage brand partnerships, enhance talent social presence, and cast original content.
- Managed international talent department with direct reports in New York, London, and Munich. Scouted and developed on-air talent while overseeing established in-house celebrities and influencers. Streamlined instructor and talent partnership approval process and collaborated with major brands for experiential activations.
VP Talent Relations AMC & BBC America
AMC Networks
New York, United States
06.2020 - 12.2020
- Led talent relations for in-house and third-party development and television production across AMC Networks & BBC America.
- Functioned as executive liaison for agents and managers, coordinating casting and gifting strategy for all programming at AMC Networks.
Vice President Talent, Casting & Creative Production
SoulCycle Inc.
Greater New York City, Area
05.2018 - 05.2020
- Led global talent and casting department for SoulCycle, overseeing daily operations for over 400 performers and artists.
- Crafted casting strategy for physical locations and digital launch of "Equinox Plus" digital fitness platform, enhancing brand visibility.
- Forged partnerships with Sirius XM, creating and casting Sound x Soulcycle Radio station to expand audience reach.
Head of Talent & Celebrity Booking
Tribeca Shortlist
04.2015 - 03.2017
- Booked celebrities, journalists, and digital influencers for digital SVOD platform, leading Talent Department in contract negotiation and relationship management from pitch to shoot.
- Produced 100+ hours of content across 25 shoots in diverse locations, enhancing platform's content library.
Casting & Talent Relations Manager / Celebrity Booker
VH1
New York, NY
01.2008 - 03.2015
- Booked celebrities, models, actors, comedians, and musicians for VH1 programming while managing relationships with NY and LA talent and modeling agents, managers, and PR reps to ensure successful collaborations.
- Auditioned talent for on-air promos, hosts, VJs, and scripted and unscripted pilots for VH1, while scouting comedians and actors at comedy and film festivals to identify top talent for network properties.
- Secured specialty talent appearances and covered live and special events for VH1. Managed internal database for tracking of talent for future projects. Extensive experience scouting YouTube, Vine, Twitter. Fashion and Pop Culture social influencers.
Education
Degree -
University of Maryland
12.2000
Skills
- Talent contract management
- Brand partnership negotiation
- Livestream production oversight
- Creator ecosystem management
- Cross-functional collaboration
- Digital content strategy
- Relationship building
- Industry knowledge
- Cross-functional team leadership
- Content development
- Brand Development
- Casting
- Celebrity
- Entertainment
Websites
Timeline
Director of LIvestreaming & Influencer Management
ParshipMeet Group
07.2025 - Current
Head of Talent, Apple Music
Apple
11.2022 - 12.2024
Lead, Creator Talent Relations
Amazon Games
05.2022 - 11.2022
VP Global Instructor Talent Development
Peloton Interactive
12.2020 - 09.2021
VP Talent Relations AMC & BBC America
AMC Networks
06.2020 - 12.2020
Vice President Talent, Casting & Creative Production
SoulCycle Inc.
05.2018 - 05.2020
Head of Talent & Celebrity Booking
Tribeca Shortlist
04.2015 - 03.2017
Casting & Talent Relations Manager / Celebrity Booker
VH1
01.2008 - 03.2015
Degree -
University of Maryland