Forward-thinking Communications Assistant accomplished in aiding company leaders with key functions. Gifted at managing busy schedules, organizing projects and providing stellar administrative support to executive team. Analyzes, prioritizes and completes tasks with professionalism and sound judgment.
Hi, I’m
Angelica Hightower
Dunbar,WV
Summary
Overview
4
years of professional experience
1
Certification
Work History
Black in MayberryLos Angeles, CA
Social Media Specialist
10.2023 - Current
Job overview
- Developed social media content and scheduled posts to coincide with target audience usage.
- Created social media calendar, requiring scheduling social media posts, and marketing campaigns.
- Wrote social media content to increase engagement with customers.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Utilized Twitter, Instagram, LinkedIn, and Facebook to promote products, services and content.
- Worked independently with minimal supervision, taking ownership for assignments.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Developed and implemented strategic social media marketing plans.
- Supported SEO initiatives to improve content, keywords and branding.
- Enhanced organic search result ranking and managed paid search marketing to maximize SEO.
West Virginia Department Of Health And Human Resources
Communications Assistant
10.2022 - Current
Job overview
- Supports the communications department
- Created social media content with consistent content and tone.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Utilized Twitter, LinkedIn, Facebook, and Instagram, to promote products, services and content.
- Answered high volume of phone calls and email inquiries.
- Screened calls and emails and initiated actions to respond or direct messages for managers.
- Managed organization's social media presence by posting messages, answering posts and monitoring conversations.
- Took photographs and videos during special events for promotional materials and social media pages.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Communicated company promotions, products, and services to clients to increase brand awareness and overall revenue.
- Maintained corporate website using content management systems and associated plugins.
- Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
- Created social media content across multiple platforms according to content calendars and promotion schedules.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates.
Excellent Image Creations
Virtual Executive Assistant
01.2020 - Current
Job overview
- Handled confidential and sensitive information with discretion and tact.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Organized and coordinated conferences and monthly meetings.
- Processed travel expenses and reimbursements for executive team and senior management group.
- Handled incoming and outgoing mail, email and faxes.
- Screened calls and emails and initiated actions to respond or direct messages for managers.
- Grew social media following to promote company content and business and monitored return on investment of social media efforts and expenses.
- Developed social media content and scheduled posts to coincide with target audience usage.
- Generated and maintained social media profiles across social media platforms by performing copywriting, posting, reporting and responding tasks.
- Wrote social media content to increase engagement with customers.
- Reviewed information and elements regularly on websites and pages for accuracy and functionality.
- Utilized Instagram, TikTok, and Facebook to promote products, services and content.
West Virginia Department Of Health And Human Resources
Human Resources Assistant
12.2021 - 10.2022
Job overview
- Support all internal and external HR-related inquiries or requests
- Maintains Payroll and DHHR EPA email accounts
- Supervise and train temps and maintain digital and electronic records of employees
- Serve as a point of contact for State employees and administrators
- Assist with payroll processing, processing payments, sorting mail, and department emails, making routine calls, assisting in recruitment, scheduling, record maintenance, coordinating meetings, and interviews
- maintained the human resource database of employee records.
- Filed paperwork, sorted, and delivered mail and maintained office organization.
- Answered and redirected incoming phone calls for office.
- Screened applicant resumes and coordinated both phone and in-person interviews.
- Administered compensation, benefits, and performance management systems at direction of supervisor.
- Responded to employee inquiries regarding benefits and other HR topics.
- Checked references for potential candidates.
- Converted employee status from temporary to permanent.
- Aided staff with employee performance review paperwork and documentation.
Education
Murray State UniversityMurray, KY
Master of public administration
12.2023
University Overview
West Virginia State University
Bachelor of Applied Science from Business Administration And Management
12.2021
University Overview
BridgeValley Community And Technical CollegeSouth Charleston, WV
Associate of Applied Science from Business Management
05.2020
University Overview
Skills
- Attention to detail
- Social Media Management
- Customer Service
- Office Administration
- Social Media Planning
- Executive Support
- Schedule Management
- Email Marketing
- Content Creation
Certification
- Digital Marketing, eccommerce Training - 2023
Timeline
Social Media Specialist
Black in Mayberry
10.2023 - Current
Communications Assistant
West Virginia Department Of Health And Human Resources
10.2022 - Current
Human Resources Assistant
West Virginia Department Of Health And Human Resources
12.2021 - 10.2022
Virtual Executive Assistant
Excellent Image Creations
01.2020 - Current
Murray State University
Master of public administration
West Virginia State University
Bachelor of Applied Science from Business Administration And Management
BridgeValley Community And Technical College
Associate of Applied Science from Business Management