Lindsey Coffelt
Eaton Rapids,MI
Summary
Passionate and results-driven marketing and administrative professional with over 20 years of experience in business development, customer service, and team leadership. Proven ability to identify market trends, drive growth opportunities, and foster strong team dynamics. Entrepreneurial mindset with a strategic approach to business success.
Overview
27
27
years of professional experience
Work History
Marketing and Office Manager
Mayberry Homes
01.2002 - Current
- Company Overview: Mid-Michigan's largest new home builder
- Develop and execute all marketing initiatives including advertising campaigns, social media management, and website development
- Manage administrative and office operations, overseeing HR and office infrastructure
- Collaborate with executive team on strategic planning and business development efforts
- Plan, create, test and deploy system life cycle methodology to produce high quality systems to meet and exceed customer expectations
- Provided treasury and cash management along with job cost analysis and pricing strategies
- Accurately completed financial statement audits and thoroughly reviewed results
Co-owner
Graze Craze
01.2022 - Current
- Co-own a successful emerging franchise business specializing in charcuterie boards
- Develop and execute marketing strategies to increase brand awareness
- Manage all financial and administrative aspects
Director of Communications
Greater Lansing Home Builders Association
01.1998 - 01.2002
- Developed communications strategies to drive forward progress in public relations.
- Produced internal communications and external newsletter for members
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Skills
- Customer relationship management (CRM)
- Business development
- Financial administration
- Multi-media marketing
- Problem-solving
- Marketing initiatives
- Digital marketing expert
- Traditional media marketing
- Marketing campaign strategy
- Business operations management
Awards
2024 New Business of the Year (Meridian Area Business Association
2024 Marketing & Brand Awareness Award (UFG Corporation)
2024 President's Award (Graze Craze Brand)
2023 Social Media Presence Award (Graze Craze Brand)
Timeline
Co-owner
Graze Craze
01.2022 - Current
Marketing and Office Manager
Mayberry Homes
01.2002 - Current
Director of Communications
Greater Lansing Home Builders Association
01.1998 - 01.2002
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