Angelica Kemper

As Marketing Traffic Manager, I serve as a primary point of contact for coordinating cross-functional marketing initiatives, ensuring efficient execution of campaigns and projects. I develop and manage project plans, collaborate with internal teams, external vendors, and stakeholders to define project scope and objectives and oversee creative assets to ensure consistency with brand guidelines. By implementing operational processes and procedures, I optimize workflow and utilize monday.com project management software to manage projects, track progress, and provide team members with subject matter expertise and training. I continuously monitor campaign performance, identify opportunities for improvement, and proactively mitigate risks and issues that may impact project success.

As LSA Program Manager at ReachLocal-Gannett, I was responsible for managing end-to-end client experience, onboarding and provisioning LSA campaigns, resolving inquiries about product performance and proactively engaging with client stakeholders to suggest remedial actions. I also served as the primary point of contact with both Gannett clients and Google Partners product representatives.

Led inbound lead generation efforts for Kickserv/ReachLocal (SaaS) through a self-serve sales model. Collaborated with leadership, marketing and sales teams to manage channels and partner opportunities for lead generation and content strategies, resulting in increased product engagement and adoption.

Supported SEO sales and services departments by providing expertise in training, process and workflow, and client service operations. Mentored and coached SEO analysts, advising on solutions to meet clients’ business needs.

Reported to Director of SEO Services and assisted with daily operations, including account management, issue escalation, team training, and vendor point of contact.

Provided proactive strategic recommendations to clients based on their business models, expectations, and goals.

Managed and maintained client interactions, social content, social presence, and local presence for ReachSEO.