ANGELINA LETIZIA
Summary
Data-driven Advertising and Marketing Communications graduate with a global perspective, passionate about sports and entertainment. Experienced in managing project workflows, executing research, and transforming complex data into a story for diverse stakeholders. Committed to enhancing business performance within the NFL Marketing Strategy & Insights team.
Overview
4
4
years of professional experience
Work History
INTERN
Trujillo Public Relations
New York City
08.2025 - 12.2025
- Supported primary research and data-driven PR campaigns, directly boosting brand visibility and target audience engagement.
- Led project management for multiple campaign initiatives simultaneously, ensuring on-time execution of communication strategies and media trackers aligned with business questions.
- Researched and analyzed industry trends and audience data to build targeted media lists, pitch press opportunities, and manage key stakeholder relationships.
- Monitored media coverage, analyzed digital analytics, and delivered concise reports tracking campaign performance and strategic ROI to internal leadership.
BEVERAGE SUPERVISOR
The Central Park Boathouse
New York City
02.2024 - 10.2025
- Supervised fast-paced business operations, demonstrating strong relationship-building and leadership skills in a high-volume team environment.
- Managed inventory tracking, data collection, and quality control metrics each week, ensuring operational efficiency and alignment with high brand standards.
- Collaborated directly with management to analyze customer preferences, design high-margin menus, and optimize product presentation based on consumer feedback.
INSIGHTS TEAM INTERN
Mindshare
London
05.2024 - 06.2024
- Conducted qualitative and quantitative research to analyze consumer behaviors, motivations, and cultural trends, translating data points into strategic direction for client campaigns.
- Collected, organized, and interpreted digital and client data to build comprehensive audience profiles, utilizing advanced Excel functions to streamline data analysis and insights formulation.
- Synthesized complex datasets to create and deliver story-driven, client-facing presentations summarizing key research findings, data tracking, and strategic insights for diverse business audiences.
- Collaborated with cross-functional teams to support client initiatives, manage project deliverables, and contribute to agency-wide adaptive marketing approaches under tight deadlines.
- Participated in advanced seminars to master emerging research methodology, data weighting techniques, and consumer tracking applications.
INTERN
Lotus Threads
Tuckahoe
04.2022 - 07.2022
- Analyzed qualitative feedback on product materials and production techniques to align catalog offerings with consumer preferences.
- Maintained accurate inventory data and collaborated with designers on project workflows to ensure timely seasonal launches.
Education
BACHELOR'S DEGREE - ADVERTISING AND MARKETING COMMUNICATIONS
Fashion Institute of Technology
New York City05-2026
Skills
- Market Research & Analysis
- Consumer Insights
- Quantitative & Qualitative Methods
- Survey Design
- Digital Analytics
- Social Media Analytics
- Data Synthesis
- Microsoft Excel (Advanced)
- Cross-Functional Collaboration
- Vendor & Stakeholder Management
- Story-Driven Reporting
- Diversity
- Equity & Inclusion (DEI) Best Practices
- Communication strategies
- Relationship Building
Timeline
INTERN
Trujillo Public Relations
08.2025 - 12.2025
INSIGHTS TEAM INTERN
Mindshare
05.2024 - 06.2024
BEVERAGE SUPERVISOR
The Central Park Boathouse
02.2024 - 10.2025
INTERN
Lotus Threads
04.2022 - 07.2022
BACHELOR'S DEGREE - ADVERTISING AND MARKETING COMMUNICATIONS
Fashion Institute of Technology