Angelina Villanueva

Brand Identity Developer / Art Director / Graphic Designer and Creative Marketing Consultant for a variety of clients

• Employed and managed vendors by negotiating deliverables, cost and expected quality.
• Analyzed client business needs and assisted in determining appropriate resources and strategies.
• Led startup and creation of operational procedures and workflow planning.
• Formed and sustained strategic relationships with clients.
• Monitored progress by establishing plans, budgets and measuring results.
• Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
• Implemented campaigns and promotions to help with developing goods and services.
• Supervised creation of exciting merchandise displays to catch attention of store customers.

Undivided: Power in Resistance 37th Annual Luncheon:

• Event visual brand identity ideation and design
• Formulated basic layout design or presentation approach and specified style, and graphics details.
• Art direction, graphic design, used Adobe Photoshop and Adobe Illustrator to create variety of graphic designs.
• Created custom illustrations or other graphic elements.
• Invitation, marketing collateral, advertisements
• Maintained accurate specs by adhering to print and art specification standards.
• Digital/print program book, print management
• Produced sketches, and roughs to visualize ideas.

FRIDA KAHLO: Her Photos exhibition:

• Visual brand identity ideation and design
• Marketing collateral art direction, graphic design
• Environment graphics, signage
• Advertising design, print/production management
• Designed new on-brand visual elements to effectively convey concepts and messaging.
• Maintained accurate specs by adhering to print and art specification standards.
• Created series of rough sketches for review, revision and approval.
• Used Adobe Photoshop and Adobe Illustrator to create variety of graphic designs.
• Formulated basic layout design or presentation approach and specified style, and graphics details.
• Conferred with clients to determine objectives, budget and background information.
• Developed and communicated industry-leading creative concepts consistent with brand.
• Translated marketing objectives into creative strategies, designs and plans.
• Created print materials, such as brochures, flyers, and business cards, from concept to completion.
• Oversaw the production process, including selecting paper, inks, and finishes for print materials.
• Produced digital graphics, including website elements, email templates, and social media visuals.
• Conducted research on design trends to maintain fresh and relevant visual content.
• Utilized typography, color, and layout to enhance visual communication and message clarity.
• Developed creative concepts for client presentations, effectively communicating design vision.

SURROUNDING FRIDA: Works from the Permanent Collection exhibition:

• Visual brand identity ideation and design
• Signage art direction, graphic design
• Marketing collateral art direction and graphic design

1

Rise Up Disrupt 36th Annual Luncheon

2

Movers and Shakers Impact Awards

• Event visual brand identity ideation and graphic design
• Marketing collateral art direction/graphic design
• Invitation/print collateral, print management
• Merchandise design
• Formulated basic layout design or presentation approach and specified style, and graphics details.
• Created custom illustrations or other graphic elements.
• Invitation, marketing collateral, advertisements
• Maintained accurate specs by adhering to print and art specification standards.
• Digital/print program book, print management
• Produced sketches, and roughs to visualize ideas.
• Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.

Web Site

• Managed website content

Email Marketing

• Managed email marketing campaigns

Social Media

• Developed and managed social media content to promote events and programs
• Content Creator
• Conceptualized and designed cross platform promotional graphics and videos for programs and events
• Developed content and schedules for social media posts, and websites.
• Developed promotional materials for new program launches and events.
• Developed and maintained organizational social media presence and activity.
• Developed and maintained company corporate image and identity using logos and signage.
• Created and optimized promotional publications and related materials.
• Produced video promotions
• Identified target audience and developed optimized communication plans to engage and interest individuals.
• Designed and edited promotional publications.
• Identified client groups and audiences, determining best way to communicate publicity information.

After School Matters 2020 Online Teen Programs

1

Love, Peace + Happiness Show

2

Color Blind

3

Deep Dish

• Visual brand identity ideation
• Brainstormed with team members and special project managers to provide unique concepts and designs.
• Produced sketches, and roughs to visualize ideas.
• Created series of rough sketches for review, revision and approval.
• Art direction, graphic design
• Created custom illustrations or other graphic elements.
• Used Adobe Photoshop and Adobe Illustrator to create variety of graphic designs.
• Generated digital image files for use in digital and traditional printing.
• Collaborated with marketing teams to create cohesive designs for brand identity and promotional materials.
• Conducted research on design trends to maintain fresh and relevant visual content.

Generated comprehensive strategies for project success.

• Designed visual brand identity for programs, events and promotions
• Identified Potential sponsorships/packages for events and programs
• Evaluated digital presence by product, service or brand to help define digital strategies.

2017-2019 Carrera de Muertos Annual 5K Run:

• Visual brand identity ideation
• Brainstormed with team members and special project managers to provide unique concepts and designs.
• Designed new on-brand visual elements to effectively convey concepts and messaging.
• Created series of rough sketches for review, revision and approval.
• Formulated basic layout design or presentation approach and specified style, and graphics details.
• Used Adobe Photoshop and Adobe Illustrator to create variety of graphic designs.
• Marketing collateral art direction/graphic design
• Produced digital graphics, including website elements, email templates, and social media visuals.
• Generated digital image files for use in digital and traditional printing.
• Created print materials, such as brochures, and flyers from concept to completion.
• T Shirt and bib illustration art and graphic design
• Official merchandise graphic design

Served as graphic designer for campus departments

• Print Production management
• Led the development and design of the Science Department DNA, BIO TECH, and VACCINATIONS Murals Project
• Developed marketing literature and posters to be displayed at throughout campus.
• Designed unique print materials including advertisements, brochures and logo designs.
• Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to posters and other promotional materials.
• Generated digital image files for use in digital and traditional printing.
• Completed final touches for projects before rollout.
• Applied knowledge of production to create high-quality images.
• Created digital image files for use in digital and traditional printing methods.
• Proved successful working within tight deadlines and a fast-paced environment.

Town of Cicero 2015-2019 Summer in the Park Festival program booklet

• Event visual brand identity
• Presented design concepts to stakeholders, articulating design choices and revisions as needed.
• Created print materials, such as brochures, flyers, and business cards, from concept to completion.
• Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visually appealing designs.
• Utilized typography, color, and layout to enhance visual communication and message clarity.
• Oversaw the production process, including selecting paper, inks, and finishes for print materials.
• Executed photo editing and manipulation tasks to enhance visual content.
• Generated digital image files for use in digital and traditional printing.
• Designed new, on-brand visual elements focusing on concept and messaging.
• Program booklet art direction/graphic design

Exhibitions and events:

Spring 2017

"Memoria Presente: An Artistic Journey" exhibition

Fall 2016

1. "#30 Dia de Los Muertos: Journey to the 2. "Folk Art Week" event

Spring 2015

"The House on Mango Street, Artist Interpret Community"exhibition

• Visual brand identity, art direction/graphic design, gallery color pallet & design, signage design
• Marketing collateral design, advertising design, print, and production management for the following
• Produced sketches, and roughs to visualize ideas.
• Designed new on-brand visual elements to effectively convey concepts and messaging.
• Maintained accurate specs by adhering to print and art specification standards.
• Created series of rough sketches for review, revision and approval.
• Translated marketing objectives into creative strategies, designs and plans.
• Created custom illustrations or other graphic elements.
• Formulated basic layout design or presentation approach and specified style, and graphics details.
• Developed and communicated industry-leading creative concepts consistent with brand.
• Used Adobe Photoshop and Adobe Illustrator to create variety of graphic designs.
• Oversaw the production process, including selecting paper, inks, and finishes for print materials.
• Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, posters and other promotional materials.
• Conducted research on design trends to maintain fresh and relevant visual content.
• Managed multiple design projects simultaneously, ensuring timely delivery and adherence to brand standards.
• Produced digital graphics, including website elements, email templates, and social media visuals.
• Selected colors and themes while adding functionality to create new designs.
• Generated digital image files for use in digital and traditional printing.
• Participated in brainstorming sessions to generate new ideas and concepts for projects.
• Created print materials, such as brochures, flyers, and signage, from concept to completion.
• Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visually appealing designs.
• Implemented client feedback into design revisions, ensuring final deliverables met project requirements.
• Designed new, on-brand visual elements focusing on concept and messaging.
• Executed photo editing and manipulation tasks to enhance visual content.
• Coordinated with external vendors to ensure quality production of design materials.
• Utilized typography, color, and layout to enhance visual communication and message clarity.

• Responsible for:
• Museum's national brand Identity concept and development that led to national programs and events
• Museum's bilingual brand management for international and local exhibitions, performances, and events

Art Directed and Designed from concept to completion:

• The visual brand identity of exhibitions, performing arts programs and events
• Bilingual marketing collateral for exhibitions, performing arts programs and events
• Exhibition environments, signage, catalogs and graphics
• Promotions for performing arts programs, fund raising events and sponsorship packages
• Museum gift shop products and packaging

Directed and Managed:

• All museum department's design and print production schedules for exhibitions, programs and events projected within 2- 3-year periods
• The purchase and production of all outsourced printing
• Event sponsorship co-branding
• The art direction of the photography of artwork showcased in museum publications and promotions
• The museum building expansion project public space and interior design
• General and cross department marketing initiatives

As a member of the museum marketing committee, conceptualized an award for Young Literary Women for the annual Sor Juana Festival

• Managed all marketing for the 2005 Día Del Niño Festival, in collaboration with main sponsor, Target
• Developed an incentive promotion for the audience development partnership with Marshall Field's

Permanent Exhibition Concept and Design

• Art directed and designed/created graphic photo essays for the permanent exhibition"Mexican Chicago." This exhibit was based on a book published by Arcadia
• Represented the organization at industry events, conferences, and public meetings.
• Cultivated relationships with stakeholders to secure support and funding for key initiatives.
• Established performance metrics and evaluated staff to promote continuous improvement.
• Coordinated activities with other departments to expedite work and improve collaboration.
• Oversaw strategic planning and implementation to ensure organizational goals were met.
• Implemented new technologies to streamline processes and enhance productivity.
• Developed and executed marketing strategies to increase brand awareness and market share.
• Managed crisis situations to minimize impact on operations and reputation.
• Managed annual budgeting process, including forecasting and financial planning.
• Negotiated high-value contracts with vendors and partners to optimize resource allocation.
• Led change management efforts to adapt to market shifts and organizational needs.
• Monitored industry trends to identify opportunities for expansion and innovation.
• Spearheaded the development and launch of new products or services.
• Promoted a culture of innovation and encouraged staff to contribute ideas.