Angelo Carsillo
Long Beach
Summary
I am a seasoned sales and marketing professional with over 20 years of demonstrable success in team leadership, KPI achievement, and client relationship management. I am actively seeking an opportunity with a dynamic company and talented team where I can leverage my extensive experience to drive substantial contributions and long-term success.
Overview
20
20
years of professional experience
Work History
Sr. Sales Chain Account Executive, Latino Grocery Chains
Molson Coors
CA, AZ, NV, TX
12.2018 - Current
- Prioritization of quarterly/yearly sales and volume targets, across five major Latino grocery chains, encompassing over 300 accounts throughout California, Phoenix, AZ, and Las Vegas, NV
- Cultivated strong, results-oriented relationships with key beer category Buyers from El Super, Vallarta, Northgate, Cardenas, Mariana’s, La Bonita, and Superior Grocery
- Conduct in-depth analysis of IRI, Nielsen, and Molson Coors' proprietary sales data systems to identify emerging trends, uncover growth opportunities, and assess the performance of chain sales, volume, distribution, and programming
- Strategically negotiated weekly chain advertisement and feature activities to promote Molson Coors' priority brands and packages
- Championed Molson Coors' point-of-sale programming and digital offerings through chain-mandated in-store displays and digital marketing initiatives
- Coordinated retail execution with multiple distributor partners, ensuring optimal execution of cooler resets, new item distribution, weekly display support, and in-store programming
- Facilitated robust E-commerce and digital marketing engagement across Latino chains' digital platforms, ensuring consistent brand presence and performance
Trade Marketing Director (Anheuser-Busch Team)
Cardenas Marketing Network
Los Angeles, CA
03.2015 - 08.2017
- Directed the hiring, training, and management of 40 California-based Trade Marketing Representatives, ensuring top performance and alignment with company goals
- Partnered with Anheuser-Busch Regional Leadership to create, implement, and measure KPIs focused on new item distribution, pricing, displays, and in-store programming
- Analyzed IRI sales data to measure monthly team performance against KPIs, focusing on sales volume, product launches, in-store display execution, branding, pricing, and category management
- Led collaboration with Anheuser-Busch Distributor partners to educate on sales and brand initiatives, securing critical retail execution support and enhancing brand advocacy
- Acted as the liaison between the POP design agency and the legal team, managing the development and execution of regional POP retail and digital marketing programs
- Oversaw the hiring and training of 100+ Anheuser-Busch In-Store Demo Brand Ambassadors, ensuring effective brand representation
- Managed the scheduling, execution, and ROI analysis of 100+ weekly retail promotions, maximizing promotional impact
National Brand Manager
Pepsico
Monrovia, CA
07.2013 - 10.2014
- Developed and executed national brand creative strategies for O.N.E. Coconut Water, ensuring a consistent and impactful market presence
- Played a critical role in product innovation, introducing new flavors and pioneering packaging solutions that enhanced brand appeal
- Collaborated seamlessly with cross-functional teams, including Category Management, Supply Chain, Finance, and R&D, to drive sales, logistics, and marketing initiatives for O.N.E.
- Managed a $4 million annual marketing budget, strategically allocating funds to retail programs, out-of-home (OOH) advertising, media, and digital campaigns to maximize ROI
- Empowered the national field sales team by providing robust point-of-purchase (POP) materials, competitive pricing strategies, and detailed sales program documentation
- Acted as the brand's legal liaison, ensuring all communications maintained brand equity and integrity, serving as a Subject Matter Expert on brand standards and compliance
Creative Activation Manager
Coca Cola Refreshments
Los Angeles, CA
05.2012 - 05.2013
- Directed West Region grocery chain POP and digital marketing programs, leading creative development, agency coordination, POS creation, legal and brand approvals, and budget oversight
- Functioned as the Shopper Marketing representative, presenting customized marketing program concepts to major clients such as Albertsons, Winco Foods, Bashas', and Raley's
- Orchestrated marketing programs from initial concept through to final art release, printing, and distribution, ensuring seamless execution by CCR field activation team
- Served as a Subject Matter Expert, ensuring all custom POP materials, copy, sweepstakes, digital ads, and coupons safeguarded the company's rights and trademarks, and CCR look of success standards
- Monitored and reported on program sales and success metrics for large store customers, utilizing Margin Minder, in-house program redemption systems, and conducting on-site market evaluations
Regional Account Manager
The Integer Group
Los Angeles, CA
02.2006 - 05.2012
- Led a high-performing MillerCoors sales and promotional team of 24 representatives across California and Texas, driving exceptional sales outcomes and market presence
- Cultivated strategic partnerships with seven MillerCoors wholesale distributors and managed relationships with over 1,800 off-premise and on-premise retail accounts
- Developed and executed market strategies utilizing syndicated Nielsen and IRI sales data, establishing and tracking monthly team KPIs focused on sales volume, distribution, display execution, pricing
- Directed the execution of sales team KPIs and upheld sales standards through weekly account spot checks, ride-along training sessions, and formal monthly performance evaluations
- Managed MillerCoors retail POP (Point of Purchase) programming and sweepstakes campaigns targeting multiple segments, driving increased consumer engagement and brand loyalty
- Authored comprehensive MillerCoors creative briefs and established delivery timelines for POP materials, orchestrating formal client presentations for creative and legal approvals
- Spearheaded the recruitment and comprehensive sales training of all Sales Representatives and Brand Ambassadors, ensuring a knowledgeable and effective team
- Designed and implemented innovative MillerCoors retail promotions and special events, enhancing brand visibility and customer engagement
- Managed a $1.8 million budget for the Pacific and Central Region MillerCoors sales program, optimizing resource allocation and maximizing ROI
Education
Digital Marketing Certification -
University of Oregon
Eugene, OR01-2024
BA - Advertising, Minor in Sociology
Pepperdine University
Malibu, CASkills
- Data-driven decision making
- Nielsen & Circana proficient
- Field sales team management
- KPI development, execution & tracking
- Beer distributor relations
- Grocery Chain Buyer relationship management
- Pipeline management
- Budget allocation & management
- Creative POP development & distribution
- Bilingual: Spanish language speaker
Timeline
Sr. Sales Chain Account Executive, Latino Grocery Chains
Molson Coors
12.2018 - Current
Trade Marketing Director (Anheuser-Busch Team)
Cardenas Marketing Network
03.2015 - 08.2017
National Brand Manager
Pepsico
07.2013 - 10.2014
Creative Activation Manager
Coca Cola Refreshments
05.2012 - 05.2013
Regional Account Manager
The Integer Group
02.2006 - 05.2012
BA - Advertising, Minor in Sociology
Pepperdine University
Digital Marketing Certification -
University of Oregon