Angelo Torres
Orange County,CA
Summary
Senior Affiliate Marketing leader with 8+ years of experience owning high-volume customer acquisition programs across clean energy and performance marketing. Proven operator with a track record of scaling affiliate ecosystems, negotiating CPL/CPS partnerships, optimizing acquisition efficiency, and aligning cross-functional teams around measurable growth outcomes.
Overview
9
9
years of professional experience
Work History
Affiliate Marketing Manager
Sunrun
Orange County, CA
08.2018 - 10.2025
- Owned and scaled a multi-channel affiliate program, producing 75,000+ qualified leads per month across 50+ campaigns.
- Increased acquisition efficiency by 20% through conversion analysis, funnel optimization, and KPI alignment.
- Negotiated CPL and CPS partnerships, balancing scale with sustainable CAC targets.
- Acted as the primary owner of publisher performance, partner expansion, and ROI accountability.
Publisher Manager
Blue Track Media
Los Angeles, CA
08.2017 - 01.2018
- Built and managed over 20 publishers, contributing 25% of the total mobile install volume.
- Implemented Double Verify tools, improving traffic acceptance (+10%) and lowering chargebacks (-8%).
Account Manager
Content.ad
Irvine, CA
07.2016 - 07.2017
- Managed enterprise advertiser accounts with a focus on retention and consultative growth.
- Trained partners on placement optimization, funnel efficiency, and click-through strategies.
- Delivered performance reporting and insights using DOMO and Tableau.
Skills
- Affiliate Strategy
- Customer Acquisition
- Publisher Management
- KPI Optimization (CPL, CAC, ROAS)
- Cross-Functional Leadership
- Partnership Negotiation
- Campaign Analytics
- Conversion Funnel Optimization
- BI tools (Tableau, Leadspedia)
- Forecasting
Role Alignment Highlights
Affiliate strategy across channels, High-value deal negotiation, Analytical & reporting expertise, Cross-functional leadership, Team mentorship & growth, Scaled Sunrun affiliate campaigns to 75K+ leads/month., Negotiated CPL/CPS vendor deals, driving ROI., Used BI tools & data to boost acquisition by 20%., Collaborated with Brand, Analytics & Sales to align KPIs., Guided partners and teams on performance tactics.
Timeline
Affiliate Marketing Manager
Sunrun
08.2018 - 10.2025
Publisher Manager
Blue Track Media
08.2017 - 01.2018
Account Manager
Content.ad
07.2016 - 07.2017