Anisha Dashore

Impact: Generated $83M by developing price increase communication IP in economic inflation

• Designed 4-year pricing roadmap for B2B SaaS client based on Value-based pricing framework; used conjoint analysis to assess consumer's willingness-to pay & projected 7% revenue increase
• Developed new premium price-tier for SMB software client by assessing pricing & packaging (bundling and tiering) efforts; conducted customer value perception interviews & segmented monetization value metrics (feature-differentiated, usage & outcome)
• Led a team of 7 to identify growth opportunities for renewals, cross-sell, and up-sell of services; leveraged analytics to recognize bottlenecks for effective monetization & built optimized revenue reporting dashboards
• Improved customer retention rate by 3x for e-commerce subscription-based service by reevaluating customer path-to-purchase journey, discount offering and trial period; estimated increase of $83 M in ARR and 4% in CLV
• Launched Pricing Maturity Assessment (n=12,000 survey respondents across 6 Geos) by collaborating with global SLT and negotiating deal terms with vendors; defined 8 KPI's for diagnosing client price maturity resulting in $28 M in annual impact
• Crafted and presented business strategy memos for executive decision-making by assessing market presence through scenario planning, discussion workshops, war-gaming exercises, and opportunity sizing for short-term and long-term strategies.

Impact: Ensured capital reserves to mitigate the risk of bankruptcy by monitoring ECAP model during COVID-19 pandemic

• Created 15 consumer credit KPI's based on the COVID scenario for revenue model (28 client portfolios) to stabilize the variance trends observed across critical metrics
• Uncovered insights using the exploratory analysis to reduce the operational inefficiencies by 3% of the Economic Capital model used for forecasting capital reserve in stress scenarios
• Spearheaded redevelopment of $90B External Fraud model by collaborating cross-functionally with development team to increase runtime efficiency by 46%
• Drafted detailed business requirement documents for financial risk modelers by providing the narrative support for assumptions, rationale, and projections
• Assisted digital transformation agile team by project planning transition of data from legacy system to Google cloud environment.

Impact: Assessed 500 iMBA candidates for admission, representing a cumulative value of $11 million

• Analyzed over 25 evaluating metrics of incoming applications for College of Business Fall 2018 program using SQL queries to identify the target candidate segment pool
• Developed visualization tableau dashboards to depict current significant trends in candidate interests and made recommendations for marketing the program.

Impact: Identified use-cases for each BU as part of 3-year digital transformation strategy plan

• Led a team of 8 consultants through in-depth requirement analysis followed by extensive market research of 50 consumer goods companies to capture real-time consumer behavior across 8 business lines
• Developed G-T-M strategies and highlighted analytical findings through Tableau to forecast next tangible steps and communicate market research in a simplified manner
• Independently researched and surveyed over 200 members from a sample consumer database at the grassroots level to gain market insights and competitive positioning of products.