Anita Berisha
Hopewell Junction
Summary
Performance-driven Media Strategist & Planning Manager with 4+ years of experience across agency and publisher environments. Proven track record of driving revenue growth, leading cross-channel media strategy, and influencing over $1M+ in attributable revenue within the past year. Skilled in strategic planning, client leadership, data-driven optimization, and full-funnel media execution.
Overview
5
5
years of professional experience
Work History
Media Strategy & Planner Manager
Hearst Corporation
Norwalk, CT
03.2025 - Current
- Lead full-funnel media strategy and execution across multi-vertical client portfolios, managing campaigns with $100K+ in annual spend.
- Influenced $1M+ in attributable revenue within 12 months through strategic planning, performance optimization, and cross-channel integration
- Develop comprehensive media plans, budget allocations, and revenue forecasts aligned to client growth objectives
- Oversee campaign performance across digital, social, and programmatic channels, driving measurable improvements in ROI and efficiency.
- Present strategic insights and performance analyses to senior stakeholders and client leadership.
Senior Marketing Coordinator
January Digital
New York, NY
08.2021 - 03.2025
- Managed Paid search, Paid social, and Affiliate campaigns across multiple retail and e-commerce clients
- Oversaw $300K+ in monthly ad spend, optimizing campaigns to improve ROAS and reduce CPA
- Built detailed media plans, campaign timelines, and budget allocations to ensure on-time execution
- Delivered data-driven insights and performance reporting to inform strategic decision-making
- Collaborated cross-functionally with creative, analytics, and account teams to drive measurable growth.
Education
Bachelor of Science - Fashion Merchandising & Marketing
Marist College
Poughkeepsie, NY06.2020
Skills
- Media Strategy & Planning
- Revenue Growth & Forecasting
- Cross-Channel Campaign Management
- Paid Search & Paid Social
- Budget Allocation & Performance Optimization
- Data Analysis & Attribution
Timeline
Media Strategy & Planner Manager
Hearst Corporation
03.2025 - Current
Senior Marketing Coordinator
January Digital
08.2021 - 03.2025
Bachelor of Science - Fashion Merchandising & Marketing
Marist College