Yasmeen Norman
Atlanta,GA
Summary
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Media Specialist
The Home Depot
Atlanta, GA
05.2025 - Current
- Oversaw 50% ownership of D25P and D28I accounts. Directed efforts in power tools and indoor garden sectors within hardlines. Championed strategic initiatives to optimize account performance.
- Identified and evaluated weekly trends in campaigns and spending to facilitate strategic target modifications in accordance with budget and performance goals.
- Executed comprehensive analysis of paid search and Home Depot business metrics to deliver actionable recommendations for campaign health.
- Developed and launched targeted campaigns for D28I Pool Class, enhancing text ads to drive traffic to Home Depot retail website.
- Directed strategic planning and implementation of quarterly budgets across various tiers, utilizing seasonal holiday insights and historical data trends.
Co-Brand Partnership Marketing Analyst
American Express
New York, NY
02.2024 - 06.2024
- Directed comprehensive execution of Marriott co-branded credit card loyalty initiatives, leveraging Salesforce to optimize customer interaction and loyalty.
- Collaborated with senior manager to evaluate monthly Tableau reports, delivering data visualization and analysis of paid and organic media campaign performance.
- Designed and executed comprehensive marketing campaigns across multiple channels, including direct mail, web, social media, email, and phone, to enhance brand visibility.
- Conducted market research to inform product positioning and promotional tactics.
Global Marketing Assistant to the Senior Vice President
G-III Apparel Group
New York, NY
10.2023 - 02.2024
- Supported high-profile campaign execution across marketing team events for G-III brands, ensuring alignment with our Senior Vice President's vision.
- Enhanced brand visibility and audience engagement by optimizing media planning across digital and traditional channels.
- Managed marketing operations, including invoicing, budget tracking, and media asset organization in G-III's OneDrive.
- Supported the development of marketing strategies by monitoring fashion consumer trends that enhance performance and audience engagement.
Digital Marketing & Media Coordinator
Christian Dior
New York, NY
05.2022 - 09.2022
- Achieved alignment of campaign budgets through effective management of billing systems for paid media. Monitored invoices to maintain financial integrity and support campaign objectives.
- Orchestrated comprehensive campaign management in Adobe Workfront, focusing on planning, creation, development, execution, and reporting to optimize workflow.
- Evaluated historical data from paid media campaigns across major digital platforms including Google, Facebook, Twitter, Snapchat, and Meta to derive actionable insights.
- Coordinated efforts with marketing department and external agencies to create and present comprehensive 360 media decks to Paris headquarters, ensuring alignment on digital, print, and out-of-home strategies.
Education
Bachelor of Science - Marketing
St. John's University
Queens, NY05.2023
Skills
- Campaign Management
- Media Strategy & Planning
- Google Ads/Meta Ads
- Microsoft 365, Excel
- Strong Communicator
- Efficient Collaborator
- Client Focused
- Ability to Meet Deadlines
- Market Trend Awareness
- Analytical Thinking
- Attention to Detail
- Creative Problem Solving
- Asset Management
Websites
Accomplishments
Homer Award Recipient: Recognized for driving shareholder value through exceptional performance during the high-volume Black Friday and Cyber 5 peak retail window.
Certification
Google Ads Search Certification - Google Ads Professional Certification - Google AI-Powered Shopping Ads Certification - Microsoft Advertising Search Certification - Search Ads 360 Certification
Timeline
Media Specialist
The Home Depot
05.2025 - Current
Co-Brand Partnership Marketing Analyst
American Express
02.2024 - 06.2024
Global Marketing Assistant to the Senior Vice President
G-III Apparel Group
10.2023 - 02.2024
Digital Marketing & Media Coordinator
Christian Dior
05.2022 - 09.2022
Bachelor of Science - Marketing
St. John's University