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ANN TOK
Princeton,NJ
Work Preference
Summary
Public relations and integrated communications leader with extensive experience in driving impactful PR and media relations strategies. Successfully generated over 15 million impressions through multi-channel campaigns while cultivating a high-performing team culture that prioritizes inclusivity and collaboration.
Overview
19
19
years of professional experience
Work History
Senior Director, Neighborhood Strategy
CHOOSE CHICAGO
Chicago, IL
07.2021 - 11.2024
- Conceptualized and executed the award-winning Resident Creator Network, establishing end-to-end influencer marketing strategy, creator casting, and social media integration (Earned 2024 Anthem Award, 2023 BrandSmart Grand Champion, 2022 Gold Stevie Award).
- Directed omnichannel integrated campaigns combining media relations, organic social, content creation, and experiential activations that generated 15M+ impressions and drove measurable consumer engagement.
- Architected and launched a global destination storytelling framework that leveraged hyper-local neighborhood culture, local creators, and community partnerships to drive broad consumer travel and elevate brand perception.
- Built and mentored high-performing MarComm team, establishing performance benchmarks, agency workflows, and multi-channel budget forecasting to enhance team effectiveness.
- Provided strategic counsel to senior leadership on brand positioning and high-profile media engagements, contributing to effective executive briefing materials.
Global Media Relations & Marketing Consultant
CHOOSE CHICAGO
Chicago, IL
09.2017 - 02.2022
- Directed international PR, media relations, and integrated marketing campaigns across 10 priority markets, exceeding earned media targets by 30% and driving a 436% increase in international social engagement.
- Managed and directed a global network of 8 PR agencies, establishing unified messaging, performance metrics, best practices, and shared KPIs to ensure brand consistency and strong ROI.
- Cultivated relationships with global travel and lifestyle media, journalistic contacts, travel trade partners, and digital content creators, enhancing brand visibility and engagement.
- Acted as destination spokesperson at international press conferences, media missions, and industry trade shows, effectively promoting brand narratives and key messages.
- Led crisis communications and rapid-response reputation management during market disruptions, preserving global awareness and stakeholder trust through strategic messaging.
International Communications Manager
PHILADELPHIA CONVENTION & VISITORS BUREAU
Philadelphia, PA
09.2014 - 09.2017
- Architected and executed international PR and communications frameworks across 15 global markets, generating $26M in earned media value and 28 billion impressions.
- Developed integrated PR and co-op marketing campaigns with major travel partners, including a 72% YoY sales increase with Tuniu China and a 35% booking increase via Expedia Japan.
- Planned, organized, and hosted international media FAM tours and multi-market press missions, securing marquee coverage in top-tier travel and lifestyle publications.
- Oversaw global media operations for major events, including Papal Visit and World Meeting of Families, ensuring effective engagement with high-volume journalists.
- Crafted executive thought-leadership content, speechwriting platforms, and briefing materials to support impactful communication during global trade missions.
Global Marketing Communications Manager
AIRBORNE SYSTEMS
New Jersey
11.2012 - 09.2014
- Developed and managed global marketing and PR strategies, enhancing media relations within cross-functional international teams.
- Coordinated large-scale media events, international trade shows, and multi-million-dollar product launches, driving brand visibility and engagement.
- Developed global marketing communication strategies for product launches and initiatives.
- Collaborated with cross-functional teams to align messaging and branding efforts.
Communications & Sponsorship Manager
MUNICIPAL ASSOCIATION OF VICTORIA
, Australia
12.2005 - 05.2011
- Grew sponsorship revenues by 22% ($500K) through strategic partnership development and negotiation.
- Led and mentored Events & Sponsorship team, driving strategic planning, execution, and partner program success.
- Managed high-stakes media relations and public affairs; developed crisis messaging and authored 200+ articles and policy updates to enhance communication strategy.
Education
Bachelor of Arts - Public Relations
RMIT University
AustraliaSkills
- Integrated PR & Campaign Strategy
- Digital Campaigns
- Omnichannel Promotions
- Content Creation
- Top-Tier Media Relations
- Organic Social Media
- Experiential Events
- Influencer marketing
- Creator Partnerships
- Destination Storytelling
- Budget Management
- Executive counsel
- Client relations
- Proposal Development
- Account management
- Agency oversight
- Network Management
- Leadership & Team Mentorship
- Workflow Optimization
- Diversity Initiatives
- Network Management
Affiliations
- Wish Granter, Make-A-Wish Foundation
- Marathon runner
Timeline
Senior Director, Neighborhood Strategy
CHOOSE CHICAGO
07.2021 - 11.2024
Global Media Relations & Marketing Consultant
CHOOSE CHICAGO
09.2017 - 02.2022
International Communications Manager
PHILADELPHIA CONVENTION & VISITORS BUREAU
09.2014 - 09.2017
Global Marketing Communications Manager
AIRBORNE SYSTEMS
11.2012 - 09.2014
Communications & Sponsorship Manager
MUNICIPAL ASSOCIATION OF VICTORIA
12.2005 - 05.2011
Bachelor of Arts - Public Relations
RMIT University